You Can Help Protect the Environment with Your Art

Why should we care about the environment? The answer is simple. It provides us and all living species with the natural resources we need for survival, good health, and quality of life. It’s our duty to protect the environment so it may continue providing for future generations to come. But what can you do as an artist to raise awareness for environmental issues and make an impact in the world? One option to consider is Threadless Causes. This Artist ShopsRead more

Make Your Shop Size-Inclusive with the New Scoop Neck Tee

At Threadless, we want shoppers with all body types wearing the incredible art made by our Artist Shops community. Every customer deserves the same shopping experience of finding a unique, stylish article of clothing they know will fit them comfortably. We’re now one step closer to size-inclusivity with the launch of our new feminine-cut Scoop Neck Regular Tee! It’s available exclusively in sizes 1X–4X (equivalent to women’s sizes 14–28). If you’re an Artist Shop owner, you can—and absolutely should—add thisRead more

Numbers Don’t Lie: Grow Your Business with These Tools

If you’re an Artist Shop owner, you have the skill and imagination you need to make incredible art. We know because we’ve seen it! However, no matter how adept you are at wielding a paintbrush, pen, or stylus, you might not be familiar with the online tools you can use to better sell your art. There are two tools in particular that reveal how customers interact with your shop. Read on to learn how Google Analytics and targeted ad campaignsRead more

The Anatomy of a Perfect Homepage

You walk into a boutique and the jeans are mixed with the blouses, the staff is apathetic, and the mannequins are passed out drunk on the floor. What are the chances you’ll end up buying anything? Probably pretty slim. The lesson here is that a strong first impression can be the difference between attracting or repelling customers. This is especially true when it comes to the homepage of your Artist Shop. Unless your visitors arrive through a side door, suchRead more

New Product Update: Add Ultra Premium Masks to Your Artist Shop!

The holidays are upon us, yet the global pandemic rages on. The Centers for Disease Control and Prevention (CDC) still recommend that everyone wears a cloth face covering while out in public to protect themselves and their neighbors. In other words, everyone must get more comfortable wearing face masks. We want to help you and your customers accomplish this goal. Add our recently launched Ultra Premium Face Mask to your Artist Shop today! This new addition to the Threadless catalogRead more

Transform Your Collections into Holiday Gift Guides

With e-commerce on the rise and a pandemic still raging on, more and more shoppers are motivated to stay at home instead of braving it out in packed department stores this holiday season. According to a 2020 survey by Criteo, a vast majority of shoppers (71%) say they’ll start their gift searches online and 86% also plan to purchase from e-commerce sites and apps. Elevate the online shopping experience for these customers and curate holiday gift guides using Collections inRead more

Winter is Coming: Prep Your Shop for the Holidays

E-commerce takes the danger out of holiday shopping. Consumers no longer have to camp outside of department stores in the cold for the sake of getting a good deal, or literally duke it out with fellow shoppers over a hotly anticipated product. If they choose, they can get all of their holiday shopping done with just a few taps on their phone. According to the National Retail Federation (NRF), e-commerce accounted for 20.1% of total holiday sales in 2019. ExpertsRead more

How to Prep Your Artist Shop for Summer

This Summer will be different than any before it, and with that in mind your approach to the designs you showcase and promote may be largely dependent on where you and your customers are in the world, and just how open those particular areas are. To that end, we wanted to provide some easy tips on the best way to get your Artist Shop into summer mode. Summer is a time to be outdoors – albeit a physically distant outdoorRead more

Curating Gift Guides for Your Artist Shop

As a small business owner, you know how important it is to utilize every tool you have — newsletters, social media, a promotion schedule, and keeping your shop up to date with your latest designs. It can be overwhelming, but there are easier ways to elevate your customer’s shopping experience in your shop without thinking about it too much. This is where curating a gift guide for your customers comes in! Finding your target audience Gift guides are a greatRead more

Don’t Make These 6 Mistakes with Your Email Marketing this Holiday Season

Holiday email marketing sounds easy enough, right? You send frequent—but not too frequent—emails and write inclusive holiday campaigns. You offer some can’t-miss-them deals.  If only it were that easy! Your customers’ inboxes are filling up this time of year, so to keep your email list merry, bright, and subscribed, here are six top holiday email marketing mistakes. Going Off-Brand for the Sake of Holiday Banter We love a holiday pun and can’t get enough of well-crafted yuletide banter (just wait,Read more

Make Your Lifestyle Photography Festive for the Holidays

With the holidays right around the corner, it’s time to spruce up your lifestyle photography for the biggest shopping season. Making your product images seasonally relevant is a great way to give your sales a boost heading into the new year.  How do Seasonally Relevant Photos Boost Sales? Dressing up your online shop for the holidays is a proven strategy to boost sales. Seasonal sales and promotions influence 65% of shoppers’ holiday purchases, according to a recent survey by theRead more

How to Curate Your Instagram Profile for the Holidays

Time to carve the turkey, deck the halls, and make your Instagram grid look merry and bright. The holidays are an advantageous time to connect with your audience on Instagram with almost a quarter of holiday shoppers using social media to knock out their gift list. We’ve gotten in the holiday spirit and gathered a helpful guide for you to prepare your Instagram profile for Q4. Know Your Audience Instagram magic doesn’t happen in a silo—it pulls inspiration from platform-specificRead more