Rank Higher in Holiday Google Searches: Tips for Upping Your SEO Game

‘Tis the season to optimize your Threadless Artist Shop for holiday-related Google searches! Did you know that a whopping 87% of online holiday shoppers have reported using Google properties as a shopping resource during the holiday season?1 This statistic, courtesy of Google themselves, underscores the immense value of SEO (Search Engine Optimization) for boosting your sales during the festive period. In this blog post, we’ll guide you through the holiday SEO essentials, from keywords to shop optimization, so you canRead more

Avoid Common SEO Mistakes with These 6 Best Practices

Deep down inside, we all want to be number 1 in someone’s eyes. When it comes to SEO, we mean it literally. Getting your merch store to rank at the top of search engine results pages (SERPs) can boost your traffic and help you convert new leads into customers. This may seem like a herculean task, but it’s not impossible if you avoid common SEO mistakes that could exile you to page 35. Nothing good happens on page 35. TrustRead more

Top 10 Trending Keywords in the Marketplace This Summer

If you started your own Artist Shop with the goal of growing your art business, the Threadless Marketplace will help you get discovered. One way you can use it to attract new customers is by creating designs around search terms that are currently trending. If you’re interested in this strategy, we’ve gathered a list of popular keywords that have been trending in the Marketplace this summer. Before we start, here are a few things you should know about the ThreadlessRead more

Update Your About Page in 4 Easy Steps

You’ve set up your Artist Shop and sales are rolling in. Our community loves your work and they want more! But questions remain. Who are you? What inspires you? Where did you come from? These questions can all be answered in your shop’s About Page. Keep reading to learn how to update your shop in four easy steps! The Importance of a Personal Touch The About Page lets your customers connect with you on a more personal level. Having anRead more

Winter is Coming: Prep Your Shop for the Holidays

E-commerce takes the danger out of holiday shopping. Consumers no longer have to camp outside of department stores in the cold for the sake of getting a good deal, or literally duke it out with fellow shoppers over a hotly anticipated product. If they choose, they can get all of their holiday shopping done with just a few taps on their phone. According to the National Retail Federation (NRF), e-commerce accounted for 20.1% of total holiday sales in 2019. ExpertsRead more

Update Your Product Pages for Holiday Shoppers

You’re getting your shop ready for increased holiday traffic and joyful holiday shoppers. But there’s one (very important!) element you’re likely overlooking: product pages. The individual pages for each product play a role in how easily your customers are able to find your products via search. You’re already aware of how you can drive more traffic to your shop with different search engine optimization tactics. But holiday shopping takes looking for the right online apparel to the next level. CustomersRead more

5 Hacks to Grow Your Online Business

Running a successful online business requires strategy. It’s not a set-it-and-forget-it endeavor. If you’re continually focused on improving your customer experience, from the way your brand’s expressed on your homepage to the kinds of products you offer and the frequency with which you add new art, then you’ll likely see repeat shoppers and increased traffic over time. We’ve gathered the latest Artist Shops hacks artists are using to ensure their brands stand out, their art’s well represented on each product,Read more

Four Painless Ways to Grow Your Email Marketing List

The good news about email marketing: it’s an easy way to leverage data to better communicate with your customers and drive sales. The bad news? When you’re not actively adding new contacts to your list, you’re slowly losing them. (People opt-out of your communications, change email addresses, and abandon old accounts.) Even as you’re adding fresh emails, your overall list could be shrinking. That’s why it’s imperative to diligently collect contacts on an ongoing basis. These two guides are incrediblyRead more

How Themes and Collections Strengthen Your Brand

Your brand is uniquely you. More than simply the accumulation of your designs or art, your brand is what makes you distinct—setting you apart from other artists in the marketplace. It’s what comes to mind when a potential customer thinks of your work. Whether or not you’re actively taking steps to mold and shape it, your audience responds and reacts to obvious (and nuanced) aspects of your brand’s online presence. New and longtime fans will base their perceptions about yourRead more

Trends, Tags, and Driving Sales in your Shop

Design trends play an important role in identifying sales opportunities. Both website search behavior and sales trends allow you to know what topics and terms are currently popular. This critical information is instrumental in helping Artist Shop owners design and launch products that align with what customers are searching for. In fact, top search terms and top-selling designs on Threadless play an important role in defining our own design release schedule. You too can use this approach to design with popular searchRead more

Grow your Artist Shop sales with an email newsletter

Fact: The best thing you can do to grow your shop sales is to start an email newsletter. Here’s how start a newsletter for your shop in just a few steps: Sign up First, sign up for an account with your favorite email service provider. For the purposes of this article, let’s go with Mailchimp. We use Mailchimp at Threadless and if you sign up for an account using this link, you will get a $30 credit on your account.Read more

How to Identify Your Target Market

When you post about your online store, your products, and your sales, do you know who you’re actually talking to? A lot of business owners might answer, “everyone!” But even if you’re going for a large niche, it’s to your benefit to identify niche markets who will directly appreciate your product (and will want to buy it). Plus, it will help shape your brand voice, your marketing technique, even your designs. Here are a few tips on how to identifyRead more