How to Identify Your Target Market

When you post about your online store, your products, and your sales, do you know who you’re actually talking to? A lot of business owners might answer, “everyone!” But even if you’re going for a large niche, it’s to your benefit to identify niche markets who will directly appreciate your product (and will want to buy it). Plus, it will help shape your brand voice, your marketing technique, even your designs. Here are a few tips on how to identifyRead more

How to Increase Traffic to Your Site

You’ve set up your site, you’ve set up your merch shop, you’ve set up all your social channels. So…where are all the customers? The Internet world is vast, and it can sometimes feel like you’re screaming into the void every time you post a tweet that gets no likes or an Instagram post that falls flat. Luckily, there are lots of ways you can increase traffic to your site, online store, and more. Find out how to increase traffic toRead more

10 Ways to Prepare Your Online Store For the Holiday Shopping Season

It seems like the holiday season starts earlier and earlier each year (and if we’re judging by how early department stores swap the pumpkins for the string lights and ornaments, it does!) But when it comes to starting to prepare your online store for the holiday shopping season, the earlier the better. This is a HUGE season for the retail world, and it pays (literally) for you to be ready to make the most of it and make some sales!Read more

How to Run a Spring Sale

In many parts of the world (including our neck of the woods), the ice is melting, the birds are chirping, and spring is about to be in full bloom. Spring is a time of rebirth, and that means many of us are in the “out with the old, in with the new” mindset, which makes it the perfect time to run a spring sale! Tap into the spring excitement going around by offering some fresh designs and products that will offerRead more

Holiday Countdown: How to Get Featured in a Gift Guide

Welcome to our Holiday Countdown series! While the vast majority of us don’t even want to start thinking about Christmas lights until the first snowfall, for those of us in the online store world ‘tis the season to start planning. Like, yesterday. The National Retail Federation reported that for some retailers, the holiday season can account for as much of 30% of the stores’ annual sales.We want your shop to be all prepped for the upcoming holiday shopping season by helping you plan ahead!  It’sRead more

Holiday Countdown: What Are the Top Selling Products in Artist Shops?

Welcome to our Holiday Countdown series! We want your shop to be all prepped for the upcoming holiday shopping season by helping you plan ahead. While the vast majority of us don’t even want to start thinking about Christmas lights until the first snowfall, for those of us in the online store world? ‘Tis the season to start planning. Like, yesterday. The National Retail Federation reported that for some retailers, the holiday season can account for as much of 30% of the stores’Read more

14 Ways to Make Your First Sale

If your online shop is awesome, but no one is around to see it, does it make a sale? After taking all the time you need to set up your store, it can be easy to hit a brick wall when you get to the whole how-do-I-sell-this-stuff part. There’s no magic “That Was Easy” button when it comes to making your first sale, but there are a ton of tips and tricks that can help you get there. Here are some 14 tips to help youRead more

Increase Traffic to Your Artist Shop With Your “About Page”

“I love filling out bios on social media!”, said no one ever. Whether you’re filling out 160 characters or less about yourself on Twitter or in the seemingly infinite bio box on Facebook, there’s something about the question “tell us about yourself!” that makes us forget our names and everything about who we are. So when you saw that Artist Shops now has an “About Page” you can fill out, your brain may have pulled an anxious record scratch. IRead more

How to Use Keywords for Your Online Store

We’ve touched a little on keywords when talking about what SEO is and how to use it to attract more customers. But keywords and their usage is one hefty topic that shouldn’t be limited to a few measly bullet points; there’s a lot that goes into keywords, finding the right ones, and how to use them to get the most out of them. Here’s our guide on how to use keywords for your online store! .     .     . What areRead more

How to Use SEO to Get More Customers

The internet is vast. And putting your designs out there without making sure you’ve got some solid SEO for them is a lot like fishing without bait – it’s gonna be way harder to get a bite. And it’s not much different for blogging – you could have the best content in the world, but if you don’t know how to use SEO to help people and search engines find it? It might as well just sit and gather pixel dust. Around the middle ofRead more

How to Build Your Social Media Audience

We’ve all been there: you write a killer tweet, publish it, sit and wait for those retweets to start pouring in, annnd… nothing happens. Anyone who’s tried building a social following for their online store, their art, for their blog, etc. knows that it’s not as simple as “if you tweet it, they will ‘Like’”. Learning how to build your social media audience and then putting those methods into practice takes work, and definitely takes time. But they say, “the best way to learn is by doing.” So weRead more

10 Podcasts You Should be Listening to

There are a ton of helpful ecommerce and marketing books out there. But you’re a busy artist growing their business, maybe growing your online store. You don’t always have time to sit down and read Ecommerce For Dummies. That’s where podcasts can come in handy. Podcasts allow you to multi-task, maybe make some art and tend to your shop, while you passively listen and get some amazing advice. If you want lots of ecommerce answers with none of the hours put into scouring through booksRead more