Grow Your Sales with Managed Email Marketing for Your Shop

The Managed Email Marketing setting in Artist Shops takes the time and effort out of email marketing so you can focus on what you do best: creating new designs for your shop. When you activate this setting in your Artist Dashboard, Threadless will automatically send support marketing emails to your existing customers to help you connect with your audience, increase your sales, and expand your reach. To opt into Managed Email Marketing, go to your shop’s Management Settings and turnRead more

Your Artist Shops Holiday Checklist: 2021 Edition

We’re already deep in the trenches of the holiday season. If you’ve been here before, welcome back! First time? Just follow our lead and we’ll help you navigate through the chaos of running an online shop during the busiest time of the year. There’s a lot to do to ensure your holiday season is successful, from refreshing the look of your shop to strategizing promos to mapping out your social media schedule. We want to make that to-do list lessRead more

Winter is Coming: Prep Your Shop for the Holidays

E-commerce takes the danger out of holiday shopping. Consumers no longer have to camp outside of department stores in the cold for the sake of getting a good deal, or literally duke it out with fellow shoppers over a hotly anticipated product. If they choose, they can get all of their holiday shopping done with just a few taps on their phone. According to the National Retail Federation (NRF), e-commerce accounted for 20.1% of total holiday sales in 2019. ExpertsRead more

The Foolproof Guide to Email Marketing for Beginners

I don’t care what you’ve heard, email marketing is NOT dead. In fact, you’re losing out on a huge percentage of revenue if you don’t have an email strategy set up! Neil Patel quotes email marketing at an estimate of 23% of a total business revenue. The good thing is, it’s not too late to build your email-marketing strategy. So if you’re a beginner and want to learn about email best practices, this is a great place to start. 1.Read more

How to Prep Your Artist Shop for Summer

When the seasons change, so should your Artist Shop. That doesn’t mean completely reinventing your brand every three months, but rather making slight tweaks to better fit the upcoming season. It’s a signal to your customers that you have something fresh and new to offer them. As spring winds down, refer to this post for easy tips on how to prep your Artist Shop for summer. This part of the year is for being outdoors and relishing the warm weather.Read more

Curating Gift Guides for Your Artist Shop

As a small business owner, you know how important it is to utilize every tool you have — newsletters, social media, a promotion schedule, and keeping your shop up to date with your latest designs. It can be overwhelming, but there are easier ways to elevate your customer’s shopping experience in your shop without thinking about it too much. This is where curating a gift guide for your customers comes in! Finding your target audience Gift guides are a greatRead more

Don’t Make These 6 Mistakes with Your Email Marketing this Holiday Season

Holiday email marketing sounds easy enough, right? You send frequent—but not too frequent—emails and write inclusive holiday campaigns. You offer some can’t-miss-them deals.  If only it were that easy! Your customers’ inboxes are filling up this time of year, so to keep your email list merry, bright, and subscribed, here are six top holiday email marketing mistakes. Going Off-Brand for the Sake of Holiday Banter We love a holiday pun and can’t get enough of well-crafted yuletide banter (just wait,Read more

Make Your Lifestyle Photography Festive for the Holidays

With the holidays right around the corner, it’s time to spruce up your lifestyle photography for the biggest shopping season. Making your product images seasonally relevant is a great way to give your sales a boost heading into the new year.  How do Seasonally Relevant Photos Boost Sales? Dressing up your online shop for the holidays is a proven strategy to boost sales. Seasonal sales and promotions influence 65% of shoppers’ holiday purchases, according to a recent survey by theRead more

How Managed Pricing and Promotions Helps Artist Shop Owners

As a creative professional, running a sale can be one of the most time-consuming aspects of growing your business. Everything from when you’re marketing your products and how you’re communicating about them to what promotion you’re offering and for how long, can impact your sales and long-term growth. If you have a background in sales, marketing, operations, or finance, you might already have a feel for when to lower pricing for certain products in order to drive traffic to yourRead more

9 Proven Strategies to Grow Your Brand Online

As a small business owner, there are a lot of ways to track and celebrate growth. You can grow your audience on social, subscribers to your newsletter, and visitors to your site. You can also monitor engagement with those different audiences and grow the level of active participation across those channels. There’s always revenue to monitor and hopefully increase over time, as well as units sold, and unique and repeat customers. We’ve collected our favorite Creative Resources to help guideRead more

Four Painless Ways to Grow Your Email Marketing List

The good news about email marketing: it’s an easy way to leverage data to better communicate with your customers and drive sales. The bad news? When you’re not actively adding new contacts to your list, you’re slowly losing them. (People opt-out of your communications, change email addresses, and abandon old accounts.) Even as you’re adding fresh emails, your overall list could be shrinking. That’s why it’s imperative to diligently collect contacts on an ongoing basis. These two guides are incrediblyRead more

The Anatomy of a Perfect Newsletter

Promoting your business may seem daunting, but with the right tools and strategy, it doesn’t have to be. Knowing how to properly put together and send a newsletter is an important part of running promotions, notifying your customers of new products or designs, and driving traffic to your website. If you aren’t quite ready to send a newsletter, learn how easy it is to get started! If you don’t have an email service provider (ESP), Mailchimp is a great placeRead more