How to Promote Your Products for a Back-to-School Sale

Class is (almost) in session! We all know that the best part of going back to school is shopping for cool new stuff for the first day. Which is why this is the perfect time to run a back-to-school sale for your Shop. According to Retail Dive, back-to-school sales are the second largest annual sale event of the year, which means it’s something you don’t want to miss out on. But how do you run a great sale for college kids deckingRead more

The Top 5 Mistakes Shop Owners Make During Sales

The world of the Internet is constantly changing. Therefore, the art of making a sale is constantly changing as well. Such is the reality of being an online shop owner in the modern digital era. But we’re all learning together! And to really nail down and master the “Dos” of running a promo for your online store, you first have to figure out the “Don’ts” so you can avoid or fix them. We’ve taken a few faux pas we’ve seenRead more

Infographic: The Perfect Timeline for Running a 5-Day Promo

Deciding to run a promo is easy. After all, everyone loves a good discount – it’s great for the customer and benefits the shop owner! Easy Digital Downloads, for example, reported a 16% revenue increase during their summer sale in July 2017 compared with the previous month. But for online store owners, running a promo (an awesome promo) takes some mental muscle, and it can be downright overwhelming. Never fear – we’ve got a step-by-step infographic that will walk you through how to set upRead more

How to Run a Social Media Giveaway

Everyone loves free stuff. Whether it’s a follower milestone celebration or you just want to try something new, giveaways are an amazing social media experiment to try. But they’re not just a way to rack up good karma points for giving away cool swag. Giveaways provide an amazing opportunity to build your follower count, email list, brand visibility, and more. Here are a few tips on how to run a social media giveaway, what rules to include in your giveaway,Read more

How Might Could Studios Turned the Creative Path Into a Creative Business

Creativity can be a double-edged sword (albeit a colorful one, surely). On the one hand, it’s what drives us as right-brained art-makers. On the other hand? It can be just as energy-draining as it can be energy-fueling (thank you, creative anxiety and perfectionism). That’s why we love Christine Nishiyama of Might Could Studios. She’s made a whole career out of using her personal experiences, artistic learnings, and of course, her creative struggles as fuel for helpful posts, drawings, guides, and classes. She’s builtRead more

8 Things Artists Who Sell Their Own Work Hate Doing

Selling your work involves two very different sides of the same coin. On the one side, every artist knows how rewarding it is to start selling their artwork. But every artist ALSO knows that the busywork needed behind the scenes can also take away from time you could be spending creating new work. Le sigh: the struggle is real. Luckily, as creatives, we can all gripe about it together and we can also find solutions together! Here are 8 things artistsRead more

How to Tell Your Brand’s Story

Marketing genius Seth Godin once wrote, “Great marketers don’t make stuff. They make meaning.” Creating a brand isn’t just about selling products; it’s also about selling a story and lifestyle that customers want to be a part of. Having a strong story and personality for your brand can help spark a human connection with people, and that can turn into sales. Find out how to tell a strong story, how it connects you to customers, and why it matters.  .   Read more

Ideas For Creating Awesome Email Marketing Campaigns

Why do you subscribe to email lists? To find out about deals? Because their photos are ridiculously good? Maybe just because their emails are hilarious and crack you up every time? We all get some promotional emails in our inboxes, and it’s time to take note and start sending your own! Sending marketing emails is a great way of delivering urgent deals, limited time designs, giveaways, etc. straight to your customers. Here are some awesome email marketing campaign ideas and aRead more

How Automating Your Social Media Posts Leads to Better Growth

Did you know that every second, about 6,000 tweets are published? That’s a lot of feed-scrolling. When it comes to posting on social media, you have to have some solid content if you want to stand out. And automating your social media posts helps. Think about it; not only does it allow you more time to get creative with your social media posts rather than scrambling to get something up at some point during the day; it also opens you up to a wholeRead more

The Psychology Behind How Urgency Drives Sales

Picture this: you’re waiting in line at a store to get to the register. In front of you, there’s a stand with mini cubbies and shelves filled with cheap, pocket-sized items…and your eye catches a tiny container of fancy hand cream. The line starts moving faster and your heart races – “do I buy it or not? Do I really want to wait in line again or come all the way back to this store? I should just do itRead more

Holiday Countdown: Your Artist Shops Holiday Checklist!

Getting ready for the holiday shopping season can be stressful enough for shoppers. But for online shop owners, between running promos, getting your shop ready, setting up ads, and getting your social media posts planned, it can feel downright overwhelming. So we’ve made it a little easier! Instead of having a big glob of “to-dos” piling up so high that you don’t know where to start, we’ve broken it down for you into five things you have to do for a successfulRead more

Holiday Countdown: Important Holiday Dates to Know

Ever noticed how department stores put out their holiday items earlier every year? Besides giving a new meaning to the term “Christmas in July”, from a sales standpoint they’ve got the right idea. Last year, eMarketer reported that by the end of October, “more than half of holiday shoppers have already begun buying gifts.” And according to the National Retail Federation, last year the holiday sale season represented almost 20% of total retail industry sales (!!). This is the time of year that people haveRead more