The good news about email marketing: it’s an easy way to leverage data to better communicate with your customers and drive sales. The bad news? When you’re not actively adding new contacts to your list, you’re slowly losing them. (People opt-out of your communications, change email addresses, and abandon old accounts.) Even as you’re adding fresh emails, your overall list could be shrinking. That’s why it’s imperative to diligently collect contacts on an ongoing basis. These two guides are incrediblyRead more
Posts filed in: Email Marketing
Email being a thing of the past is, well, a thing of the past! It may not be the most cutting edge technology, but everyone and their Grandma has email (literally), which gives you a wide reach. And email marketing by sending out e-newsletters or sending out announcements and coupon codes are just a few ways you can keep customers updated and influencers informed.
Email can be utilized in a way that’s creative, effective, and feels a little more professional than sliding into peoples’ DMs. There are a ton of creative ways to utilize email as an outreach tool for spreading the word about your brand and products; here, we’ll show you everything from how to build an email list, to how to make an email newsletter, to why buttons in email make you super clickworthy. Welcome to the wonderful (e)world of email.
The Anatomy of a Perfect Newsletter
Promoting your business may seem daunting, but with the right tools and strategy, it doesn’t have to be. Knowing how to properly put together and send a newsletter is an important part of running promotions, notifying your customers of new products or designs, and driving traffic to your website. If you aren’t quite ready to send a newsletter, learn how easy it is to get started! If you don’t have an email service provider (ESP), Mailchimp is a great placeRead more
4 Highly Effective Ways to Run a Promotion in your Artist Shop
Promotions are one of the best ways to inspire customers to purchase from your Artist Shop. Seriously, as a consumer, we all love to save money where we can, and even a small deal is better than no deal. Below is a step-by-step guide covering four simple and easy ways to run a promotion in your Artist Shop! 1. Run a Sale for your Entire Shop From your Artist Dashboard, click on Adjust Your Prices from the Promotional Pricing window. That brings you to the GlobalRead more
Grow your Artist Shop sales with an email newsletter
Fact: The best thing you can do to grow your shop sales is to start an email newsletter. Here’s how start a newsletter for your shop in just a few steps: Sign up First, sign up for an account with your favorite email service provider. For the purposes of this article, let’s go with Mailchimp. We use Mailchimp at Threadless and if you sign up for an account using this link, you will get a $30 credit on your account.Read more
How to Identify Your Target Market
When you post about your online store, your products, and your sales, do you know who you’re actually talking to? A lot of business owners might answer, “everyone!” But even if you’re going for a large niche, it’s to your benefit to identify niche markets who will directly appreciate your product (and will want to buy it). Plus, it will help shape your brand voice, your marketing technique, even your designs. Here are a few tips on how to identifyRead more
How to Work With Influencers to Promote Your Brand
Working with influencers, bloggers, and creative folk with a solid social media following can be a great way to promote your brand. If you find someone with a good following – whether it’s a micro influencer with 1,000 followers or an influencer with 100,000 followers – whose values and account lines up with yours and the kind of audience you attract, reaching out could work in your favor and theirs! But what makes a good influencer partnership? What are someRead more
How to Increase Traffic to Your Site
You’ve set up your site, you’ve set up your merch shop, you’ve set up all your social channels. So…where are all the customers? The Internet world is vast, and it can sometimes feel like you’re screaming into the void every time you post a tweet that gets no likes or an Instagram post that falls flat. Luckily, there are lots of ways you can increase traffic to your site, online store, and more. Find out how to increase traffic toRead more
10 Ways to Prepare Your Online Store For the Holiday Shopping Season
It seems like the holiday season starts earlier and earlier each year (and if we’re judging by how early department stores swap the pumpkins for the string lights and ornaments, it does!) But when it comes to starting to prepare your online store for the holiday shopping season, the earlier the better. This is a HUGE season for the retail world, and it pays (literally) for you to be ready to make the most of it and make some sales!Read more
8 Cheap or Free Photo Editing Apps to Download Right Now
Making your lifestyle photos, promo materials, and social posts look amazing and #InstagramWorthy shouldn’t be cripplingly expensive. And luckily, it doesn’t have to be! There are plenty of tools out there for professional photographers and dabblers alike that let you beef up your photos and even make infographics and promo materials for free (or for cheap). Here are a few super cheap or free photo editing apps and tools that you should add to your toolbox. . . Read more
How to Promote Your Products for a Back-to-School Sale
Class is (almost) in session! We all know that the best part of going back to school is shopping for cool new stuff for the first day. Which is why this is the perfect time to run a back-to-school sale for your Shop. According to Retail Dive, back-to-school sales are the second largest annual sale event of the year, which means it’s something you don’t want to miss out on. But how do you run a great sale for college kids deckingRead more
The Top 5 Mistakes Shop Owners Make During Sales
The world of the Internet is constantly changing. Therefore, the art of making a sale is constantly changing as well. Such is the reality of being an online shop owner in the modern digital era. But we’re all learning together! And to really nail down and master the “Dos” of running a promo for your online store, you first have to figure out the “Don’ts” so you can avoid or fix them. We’ve taken a few faux pas we’ve seenRead more
Infographic: The Perfect Timeline for Running a 5-Day Promo
Deciding to run a promo is easy. After all, everyone loves a good discount – it’s great for the customer and benefits the shop owner! Easy Digital Downloads, for example, reported a 16% revenue increase during their summer sale in July 2017 compared with the previous month. But for online store owners, running a promo (an awesome promo) takes some mental muscle, and it can be downright overwhelming. Never fear – we’ve got a step-by-step infographic that will walk you through how to set upRead more