Get Holiday Shoppers to Spend a Little More with Stocking Stuffers

There’s a special kind of delight in the small, perfectly chosen gift. During the holiday rush, it’s these tiny treasures—the stocking stuffers—that carry a surprising amount of emotional weight. They prove that you can find wonder in the details. They also offer a low-friction opportunity for shoppers to find just one more thing. As an Artist Shop owner, you harness that dual energy: helping customers complete their gift list with thoughtful items, while simultaneously, and strategically, moving the needle onRead more

Capture the College Crowd by Showcasing Dorm Room Essentials

Every fall, millions of students move into dorms and apartments, and each of them faces the same challenge: turning a blank, boxy room into a space that feels like home. In 2024, spending on dorm and apartment furnishings was projected to reach $12.2 billion, with students and families averaging $192 per household on these items.1 That’s a massive market actively seeking décor, storage, and comfort items, and your Artist Shop can help fill the gap with dorm room essentials. It’sRead more

How to Create a Back-to-School Collection That Students Will Love

The back-to-school shopping season is one of the busiest retail periods of the year, and Artist Shop owners have a huge opportunity to tap into this demand. Whether your customers are college-bound, teachers, parents shopping for kids, or students just looking to express themselves, offering targeted, appealing collections can make your shop stand out. If you’re looking for fresh ideas for building a back-to-school collection that’ll help boost your Artist Shop’s sales, you’re in the right place. Let’s go overRead more

Asking Artists: Shop Owners Reflect on Their Artist Growth Journey

Your first design doesn’t have to be perfect. In fact, most aren’t—and that’s a good thing. Your Artist Shop is a reflection of your growth, and each design you add to it helps shape your artistic identity. To celebrate how far our community has come, we asked a handful of shop owners to share their very first design on Threadless alongside their most recent creation. We also asked them to share their journey of growth as an artist—their biggest lessonsRead more

Customer Retention: Turning Holiday Shoppers into Year-Round Fans

The holiday season brings a surge of shoppers to your Artist Shop, eager to find unique gifts for their loved ones. But why stop there? The real value lies in holiday customer retention—turning these seasonal buyers into loyal fans who return to your shop throughout the year. By building a connection with your customers during and after the holidays, you can ensure your shop thrives long after the festive season fades. In this post, we’ll explore strategies to help youRead more

Tell Your Brand Story: How to Write an Engaging About Page

When it comes to connecting with your audience and standing out in a crowded market, your brand story is one of your most powerful tools. Your Artist Shop’s About Page is where you tell this story—where you share who you are, what drives you, and what makes your art unique. But beyond connecting with your audience, a well-crafted About Page also has significant SEO value. It can help improve your shop’s visibility in search engine results, making it easier forRead more

Asking Artists: Inspiring Vendor Booth Ideas from the Threadless Community

In the bustling world of art fairs, festivals, and conventions, standing out isn’t just a challenge—it’s an opportunity to showcase your brand’s unique personality and creativity. Your vendor booth is more than just a display; it’s a statement about who you are as an artist. We reached out to some incredible artists from the Threadless Community who have fine-tuned their booth setups and asked them to share their insights. Here’s a look at their experiences, along with some inspiring vendorRead more

Networking 101: Connecting with the Threadless Artist Community Online

Networking is essential for any artist looking to grow their brand and following. Whether you’re a budding artist or an experienced Artist Shop owner, the Threadless Artist Community offers a vibrant, supportive environment to connect, collaborate, and thrive. With numerous ways to engage, from Design Challenges to Discord chats, Threadless provides a fantastic platform to expand your reach, enhance your skills, and build meaningful relationships. Join the Discussion on Discord Connect directly with fellow artists and Threadless team members byRead more

Turn Art Into Action: How to Support LGBTQIA+ Charities with Your Artist Shop

Pride Month is a time for celebration, reflection, and action. As an Artist Shop owner, you have an opportunity to make a meaningful impact. With Threadless Causes, you can raise funds and awareness for LGBTQIA+ charities, showing your support for the community in a tangible way. The Causes feature in your shop allows you to donate any percentage of your earnings from any design to a charity of your choice. Threadless not only handles the donation process but also addsRead more

The Role of Design Scoring in Getting Your Art Featured at Threadless

One of the most common questions we receive from Threadless artists is, “How do I get my designs in the Threadless Marketplace?” A significant step in this journey—and often the game-changer—is the design scoring process. This is where the greater Threadless community weighs in, helping to determine which designs have the potential to thrive. Understanding this process is key, as high scores can significantly boost your design’s chances of grabbing the Threadless team’s attention and ultimately earning a feature. FollowRead more

Best Practices: Mastering the Art of Naming Your Designs

Today, we’re diving into a topic that, while seemingly straightforward, plays a pivotal role in your Artist Shop’s success: the art of naming your designs. In recent times, we’ve observed a trend among shop owners leaning towards keyword stuffing in their design names. While the intention—to improve searchability and visibility—is understandable, this practice often leads to long, unwieldy names that can detract from the overall shopping experience. Our goal here is to steer you towards more effective strategies, enhancing bothRead more

Community Spotlight: Holiday Collections by Strange Planet, Archie Comics & More

Every year, the holiday season brings a surge in consumer spending, with shoppers eagerly searching for unique and memorable gifts. According to the National Retail Federation, more than half of surveyed shoppers also plan to do their holiday shopping online.1 This festive period offers a prime opportunity for Artist Shop owners to capture the attention of these customers with specially curated holiday collections. By utilizing the Collections feature in your shop, you can curate a dedicated landing page showcasing yourRead more