Tell Your Brand Story: How to Write an Engaging About Page

When it comes to connecting with your audience and standing out in a crowded market, your brand story is one of your most powerful tools. Your Artist Shop’s About Page is where you tell this story—where you share who you are, what drives you, and what makes your art unique. But beyond connecting with your audience, a well-crafted About Page also has significant SEO value. It can help improve your shop’s visibility in search engine results, making it easier forRead more

Asking Artists: Inspiring Vendor Booth Ideas from the Threadless Community

In the bustling world of art fairs, festivals, and conventions, standing out isn’t just a challenge—it’s an opportunity to showcase your brand’s unique personality and creativity. Your vendor booth is more than just a display; it’s a statement about who you are as an artist. We reached out to some incredible artists from the Threadless Community who have fine-tuned their booth setups and asked them to share their insights. Here’s a look at their experiences, along with some inspiring vendorRead more

Networking 101: Connecting with the Threadless Artist Community Online

Networking is essential for any artist looking to grow their brand and following. Whether you’re a budding artist or an experienced Artist Shop owner, the Threadless Artist Community offers a vibrant, supportive environment to connect, collaborate, and thrive. With numerous ways to engage, from Design Challenges to Discord chats, Threadless provides a fantastic platform to expand your reach, enhance your skills, and build meaningful relationships. Join the Discussion on Discord Connect directly with fellow artists and Threadless team members byRead more

Turn Art Into Action: How to Support LGBTQIA+ Charities with Your Artist Shop

Pride Month is a time for celebration, reflection, and action. As an Artist Shop owner, you have an opportunity to make a meaningful impact. With Threadless Causes, you can raise funds and awareness for LGBTQIA+ charities, showing your support for the community in a tangible way. The Causes feature in your shop allows you to donate any percentage of your earnings from any design to a charity of your choice. Threadless not only handles the donation process but also addsRead more

The Role of Design Scoring in Getting Your Art Featured at Threadless

One of the most common questions we receive from Threadless artists is, “How do I get my designs in the Threadless Marketplace?” A significant step in this journey—and often the game-changer—is the design scoring process. This is where the greater Threadless community weighs in, helping to determine which designs have the potential to thrive. Understanding this process is key, as high scores can significantly boost your design’s chances of grabbing the Threadless team’s attention and ultimately earning a feature. FollowRead more

Best Practices: Mastering the Art of Naming Your Designs

Today, we’re diving into a topic that, while seemingly straightforward, plays a pivotal role in your Artist Shop’s success: the art of naming your designs. In recent times, we’ve observed a trend among shop owners leaning towards keyword stuffing in their design names. While the intention—to improve searchability and visibility—is understandable, this practice often leads to long, unwieldy names that can detract from the overall shopping experience. Our goal here is to steer you towards more effective strategies, enhancing bothRead more

Community Spotlight: Holiday Collections by Strange Planet, Archie Comics & More

Every year, the holiday season brings a surge in consumer spending, with shoppers eagerly searching for unique and memorable gifts. According to the National Retail Federation, more than half of surveyed shoppers also plan to do their holiday shopping online.1 This festive period offers a prime opportunity for Artist Shop owners to capture the attention of these customers with specially curated holiday collections. By utilizing the Collections feature in your shop, you can curate a dedicated landing page showcasing yourRead more

Get Holiday Shoppers to Spend a Little More with Stocking Stuffers

The holiday season is a time of wonder, where the smallest of gestures can hold the most significant of meanings. Stocking stuffers embody this sentiment for many shoppers. But from the perspective of a shop owner, offering these smaller, typically lower-priced items are a strategic way to motivate guests to spend a little more than they originally planned. It’s a means of increasing the average order value in your Artist Shop during the busiest shopping season of the year. StockingRead more

Community Spotlight: 5 Shops with Killer Halloween Collections

Halloween isn’t just a one-night affair. For many, it’s a season, a mood, a lifestyle. For Artist Shop owners, the haunted holiday offers a thrilling opportunity to connect with customers in the most imaginative ways. Creating Halloween collections taps into the enthusiasm of the season, drawing in shoppers keen on expressing their ghostly vibes. Today, we’re diving into the crypt to unearth some of the most spellbinding Halloween collections at Artist Shops. We hope their creativity will inspire you toRead more

The Secret to Winning Over Retail Partners: A Guide for Artist Shop Owners

For Artist Shop owners looking to elevate their designs and presence in the retail space, the journey might seem daunting. However, with the right strategies and some patience, this venture could unlock additional revenue streams for your brand. (Plus, seeing your art in popular stores and online catalogs is an incredible feeling!) As a part of the Threadless community, you’re already surrounded by resources and opportunities to expand your horizons. Let’s explore how you can make the most of themRead more

Community Spotlight: Frogwitch, Rosie Moon, and Tobe Fonseca

The Threadless Artist Shops team relishes the opportunity to showcase artists who are not just pushing the boundaries of creativity, but also making significant waves in the print-on-demand world. For this Community Spotlight, we’re casting our beams on three exceptional artists whose designs have captured the imagination of the wider Threadless community: meme maker Frogwitch, multi-media artist Rosie Moon, and designer/creative director Tobe Fonseca. Dive in as we celebrate their artistry and learn more about their creative journeys. Amphibian-obsessed artist andRead more

Summertime Vibes: Creating Trendy Summer Collections for Your Merch Store

Summer is a time of warmth, adventure, and endless possibilities. As an Artist Shop owner, summer collections and product drops enable you to tap into the vibrant energy of the season. By aligning your shop with summer trends that suit your brand, you can capture the attention of a wider audience and evoke a sense of relevance and connection. This helps you establish a stronger rapport with your followers, which leads to increased engagement, repeat purchases, and a loyal fanRead more