Transform Your Collections into Holiday Gift Guides

With e-commerce on the rise and a pandemic still raging on, more and more shoppers are motivated to stay at home instead of braving it out in packed department stores this holiday season. According to a 2020 survey by Criteo, a vast majority of shoppers (71%) say they’ll start their gift searches online and 86% also plan to purchase from e-commerce sites and apps. Elevate the online shopping experience for these customers and curate holiday gift guides using Collections inRead more

We’ve Increased Your Artist Shop Earnings—Again!

We’re ecstatic to announce that if your Artist Shop is opted into Managed Pricing Promotions, you’ll never earn less than 10% of the sale price during promotional events! In fact, oftentimes you’ll earn more. Whenever we run a sale or promotion in your shop and/or the Threadless Marketplace, you’ll now receive higher minimum earnings across the board when the promotional price of an item drops below the base fee. This will significantly increase your Artist Shop earnings! Who inspired thisRead more

Winter is Coming: Prep Your Shop for the Holidays

E-commerce takes the danger out of holiday shopping. Consumers no longer have to camp outside of department stores in the cold for the sake of getting a good deal, or literally duke it out with fellow shoppers over a hotly anticipated product. If they choose, they can get all of their holiday shopping done with just a few taps on their phone. According to the National Retail Federation (NRF), e-commerce accounted for 20.1% of total holiday sales in 2019. ExpertsRead more

The Foolproof Guide to Email Marketing for Beginners

I don’t care what you’ve heard, email marketing is NOT dead. In fact, you’re losing out on a huge percentage of revenue if you don’t have an email strategy set up! Neil Patel quotes email marketing at an estimate of 23% of a total business revenue. The good thing is, it’s not too late to build your email-marketing strategy. So if you’re a beginner and want to learn about email best practices, this is a great place to start. 1.Read more

Threadless Causes: Making a Difference with Your Artist Shop

Willpower, collaboration, perseverance. It’s going to take that and a whole lot more to reshape the world to be as inclusive and socially aware as we all envision. However, it isn’t always obvious how we as individuals can leverage our unique skills to enact tangible change in our own communities and beyond. That’s why we are excited to present Threadless Causes, an incredibly easy way for you—the artist—to raise funds for the initiatives you support, from Suicide Prevention to HumanitarianRead more

How to Make Your First Sale—and the Next

A mysterious voice in a cornfield somewhere in Iowa once said, “If you build it, they will come.” The same is true for your Artist Shop, but when they come, will they buy? Luckily, you won’t have to wait for an apparition to answer that question if you follow a few simple tips on how to make your first sale. There’s a lot of variables in converting visitors to customers, but the following suggestions can help you lure fish inRead more

How to Prep Your Artist Shop for Summer

This Summer will be different than any before it, and with that in mind your approach to the designs you showcase and promote may be largely dependent on where you and your customers are in the world, and just how open those particular areas are. To that end, we wanted to provide some easy tips on the best way to get your Artist Shop into summer mode. Summer is a time to be outdoors – albeit a physically distant outdoorRead more

Promoting During the Shutdown

You’re still making art and designs, you still need to pay rent, but it might feel super weird – if not utterly tone deaf – to actively promote when so many people are having such a tough time. So what do you do? We take your success and well-being very seriously and want to share some resources and tactics that we think might help, while still being very sensitive to the current state of the world. To this end, weRead more

7 Ways to Grow Your Business with Social Media

One of your simplest and most accessible marketing tools as a small business owner is social media. It’s a powerful, impactful way to meet customers on their terms. With social media, you can increase brand awareness, connect with current customers, and grow your audience. The trick (as always) is strategically leveraging social media in an efficient and authentic way for your brand.  We’ve gathered seven of our favorite Creative Resources to help stoke your social success and grow your business.Read more

Curating Gift Guides for Your Artist Shop

As a small business owner, you know how important it is to utilize every tool you have — newsletters, social media, a promotion schedule, and keeping your shop up to date with your latest designs. It can be overwhelming, but there are easier ways to elevate your customer’s shopping experience in your shop without thinking about it too much. This is where curating a gift guide for your customers comes in! Finding your target audience Gift guides are a greatRead more

Promoting Your Designs on Social Just Got Easier

If you’ve been making art or running an online business for a while, you’ve probably got a comprehensive social media strategy you use to stay on top of your marketing game. Instagram, Facebook, and Twitter are critical platforms for promoting your work. We’re happy to announce, it just got easier to share your products on social. Thanks to the new Promo Tools feature in your Artist Shop dashboard, you can quickly and easily download images of your designs on productsRead more