The Foolproof Guide to Email Marketing for Beginners

I don’t care what you’ve heard, email marketing is NOT dead. In fact, you’re losing out on a huge percentage of revenue if you don’t have an email strategy set up! Neil Patel quotes email marketing at an estimate of 23% of a total business revenue. The good thing is, it’s not too late to build your email-marketing strategy. So if you’re a beginner and want to learn about email best practices, this is a great place to start. 1.Read more

New Product Update: Introducing Greeting Cards!

As you may have heard, Greeting Cards are now available in your Artist Shop! While we’ve all received cards in varying degrees of banality and awesomeness, how can YOU make amazing Greeting Cards that will delight your customers and fans and prompt them to purchase? While you have your art game on lock, we’re here to give you some general ideas that may prompt moments of design clarity as you populate your Shop with new or tweaked designs perfect forRead more

Add New Designs and Promote them Frequently for Artist Shops Success

Want to know one of the biggest keys to success we’ve heard from thriving Artist Shops owners? It’s not just dialing in your audience and really understanding who you’re designing for (though that’s important). It’s not simply hosting a bunch of giveaways on social or constantly running sales (though both of those things are important).  It may seem obvious, but regularly creating and promoting your new designs is the best way to drive sales and growth for your Artist ShopRead more

Give Customers Holiday-Ready Designs

Help your customers get in the holiday spirit with designs perfectly paired for Christmas, Hanukkah, Kwanzaa, or any other yuletide occasion. It’s as true for the winter holidays as any other major holiday (St. Patrick’s Day, Easter, Valentine’s Day, the list goes on), people want to celebrate wearing holiday-themed apparel. Make brand-new designs this season, perfectly crafted for cozy apparel, that embrace your favorite (or least favorite) parts of the holidays. Create ugly sweater designs, cross-stitch or knitting inspired art,Read more

Make Your Lifestyle Photography Festive for the Holidays

With the holidays right around the corner, it’s time to spruce up your lifestyle photography for the biggest shopping season. Making your product images seasonally relevant is a great way to give your sales a boost heading into the new year.  How do Seasonally Relevant Photos Boost Sales? Dressing up your online shop for the holidays is a proven strategy to boost sales. Seasonal sales and promotions influence 65% of shoppers’ holiday purchases, according to a recent survey by theRead more

Start Sweating—and Selling—Performance Tees and Activewear

Activewear is here, and it’s taking off as more Artist Shop owners add short and long sleeve performance tees to their shops. It’s a versatile product for many reasons—the fabric being specifically designed for movement makes it a great fit for customers looking for workout clothes, athletic wear, activewear, and even athleisure apparel. Whether you’ve already created your own custom performance tees or are considering adding them to your product lineup, read on for our tips to design, market, andRead more

Create Costume-Ready Halloween Designs

Holidays are an incredibly powerful time to earn more with your online business. Your customers and social followers are already searching for products with the holiday’s theme in mind. Halloween, which emphasizes consumers getting new apparel unique for the occasion, is no exception. Why not make brand-new art on the products you already offer that can be combined in creative ways to help your customers create their smartest Halloween costume yet? Our Halloween design guide outlines several surprising ways toRead more

Fall Design Tips and How to Stay Seasonally Relevant

Before the season starts turning, it’s valuable to make a plan for new fall-inspired designs to add to your online business. While creating designs that embody your brand and resonate with your current audience is important, your shop can benefit from offering a variety of designs that appeal to an even wider customer base. Don’t abandon your brand’s aesthetic and tone, just apply it to seasonally relevant themes, colors, and products. Then when customers explore your Artist Shop as theRead more

Trends, Tags, and Driving Sales in your Shop

Design trends play an important role in identifying sales opportunities. Both website search behavior and sales trends allow you to know what topics and terms are currently popular. This critical information is instrumental in helping Artist Shop owners design and launch products that align with what customers are searching for. In fact, top search terms and top-selling designs on Threadless play an important role in defining our own design release schedule. You too can use this approach to design with popular searchRead more

Sound the Alarm: Add Backpacks and Duffel Bags to your Artist Shop!

Hey, dig this! Backpacks and Duffel Bags are the latest extensions to Artists Shops’ product lineup. We all travel from A to B, especially as Spring approaches. Packing a Backpack and stuffing a Duffel has never known the sweet designs that you offer. Now is the time to add these winning products to your Shop for all your shoppers to Discover. A differentiated Shop will gain you more exposure and these products will help set your merch apart. Here areRead more

How to Promote New iPhone Cases in Your Artist Shop

No naked new phones! Last week was the Christmas for Apple tech-lovers everywhere: the announcement of the newest iPhones. We’re super on our tech news, so the iPhone cases for the brand new models are already available in your Artist Shop! With these new phones still trending, preorders still coming in, and customers looking for a cool case to protect that expensive new screen, now’s the perfect time to add these new cases to your product lineup. Big new phone announcements onlyRead more

How to Get Discovered on Threadless

In this day and age, getting discovered as an artist is both easier and more difficult than ever. On the one hand, social media gets your work out there. On the other? The competition is steep. Artist Brian Cook said it best: “Nowadays it is SOOO much easier and creatives have way more control. However, that also means there is a LOT of competition. So the tricky part now is standing out in a sea of other artists.” How DORead more