Don’t Make These 6 Mistakes with Your Email Marketing this Holiday Season

Holiday email marketing sounds easy enough, right? You send frequent—but not too frequent—emails and write inclusive holiday campaigns. You offer some can’t-miss-them deals.  If only it were that easy! Your customers’ inboxes are filling up this time of year, so to keep your email list merry, bright, and subscribed, here are six top holiday email marketing mistakes. Going Off-Brand for the Sake of Holiday Banter We love a holiday pun and can’t get enough of well-crafted yuletide banter (just wait,Read more

How to Curate Your Instagram Profile for the Holidays

Time to carve the turkey, deck the halls, and make your Instagram grid look merry and bright. The holidays are an advantageous time to connect with your audience on Instagram with almost a quarter of holiday shoppers using social media to knock out their gift list. We’ve gotten in the holiday spirit and gathered a helpful guide for you to prepare your Instagram profile for Q4. Know Your Audience Instagram magic doesn’t happen in a silo—it pulls inspiration from platform-specificRead more

9 Proven Strategies to Grow Your Brand Online

As a small business owner, there are a lot of ways to track and celebrate growth. You can grow your audience on social, subscribers to your newsletter, and visitors to your site. You can also monitor engagement with those different audiences and grow the level of active participation across those channels. There’s always revenue to monitor and hopefully increase over time, as well as units sold, and unique and repeat customers. We’ve collected our favorite Creative Resources to help guideRead more

How to Identify Your Target Market

When you post about your online store, your products, and your sales, do you know who you’re actually talking to? A lot of business owners might answer, “everyone!” But even if you’re going for a large niche, it’s to your benefit to identify niche markets who will directly appreciate your product (and will want to buy it). Plus, it will help shape your brand voice, your marketing technique, even your designs. Here are a few tips on how to identifyRead more

How to Work With Influencers to Promote Your Brand

Working with influencers, bloggers, and creative folk with a solid social media following can be a great way to promote your brand. If you find someone with a good following – whether it’s a micro influencer with 1,000 followers or an influencer with 100,000 followers – whose values and account lines up with yours and the kind of audience you attract, reaching out could work in your favor and theirs! But what makes a good influencer partnership? What are someRead more

How to Increase Traffic to Your Site

You’ve set up your site, you’ve set up your merch shop, you’ve set up all your social channels. So…where are all the customers? The Internet world is vast, and it can sometimes feel like you’re screaming into the void every time you post a tweet that gets no likes or an Instagram post that falls flat. Luckily, there are lots of ways you can increase traffic to your site, online store, and more. Find out how to increase traffic toRead more

How to Use Instagram Stories For Your Online Store

What’s the story with Instagram Stories? When Instagram Stories first launched, it drew an immediate comparison to Snapchat. But several years later, not only has Instagram made Stories its own – it’s given people and brands a whole new way to interact with the platform. Instagram Stories are watchable videos and photos that expire after 24 hours. Recode put it best when they said that Instagram Stories has provided a way for users to stay active with Instagram and share contentRead more

10 Ways to Prepare Your Online Store For the Holiday Shopping Season

It seems like the holiday season starts earlier and earlier each year (and if we’re judging by how early department stores swap the pumpkins for the string lights and ornaments, it does!) But when it comes to starting to prepare your online store for the holiday shopping season, the earlier the better. This is a HUGE season for the retail world, and it pays (literally) for you to be ready to make the most of it and make some sales!Read more

8 Cheap or Free Photo Editing Apps to Download Right Now

Making your lifestyle photos, promo materials, and social posts look amazing and #InstagramWorthy shouldn’t be cripplingly expensive. And luckily, it doesn’t have to be! There are plenty of tools out there for professional photographers and dabblers alike that let you beef up your photos and even make infographics and promo materials for free (or for cheap). Here are a few super cheap or free photo editing apps and tools that you should add to your toolbox. .     .   Read more

6 Ways to Get Your Shop Ready for Fall

It’s official: fall is here! Running promos during this in-between season can be as overwhelming as trying to dress for it (one day it’s hoody weather, the next it’s tee weather). When you’re thinking about promos, you have to turn on your marketing brain and think ahead. And there are lots of ways you can get your Shop ready for scoring some earnings this season while also preparing your Shop for an awesome holiday season, too (which is creeping up fast). Time toRead more

The #Art of How to Use Hashtags

You may not recognize the word ‘octothorpe’ at first glance, but you’ll definitely know it by its other name: the hashtag. The hashtag/pound symbol/octothorpe is a symbol that goes by many names and has many uses. But as much as you see the hashtag on a daily basis, do you know how to actually use it? Believe it or not, there are “dos and don’ts” of the hashtag. And although it might just seem like a trivial little symbol, theRead more

How to Promote Your Products for a Back-to-School Sale

Class is (almost) in session! We all know that the best part of going back to school is shopping for cool new stuff for the first day. Which is why this is the perfect time to run a back-to-school sale for your Shop. According to Retail Dive, back-to-school sales are the second largest annual sale event of the year, which means it’s something you don’t want to miss out on. But how do you run a great sale for college kids deckingRead more