6 Ways to Get Your Shop Ready for Fall

It’s official: fall is here! Running promos during this in-between season can be as overwhelming as trying to dress for it (one day it’s hoody weather, the next it’s tee weather). When you’re thinking about promos, you have to turn on your marketing brain and think ahead. And there are lots of ways you can get your Shop ready for scoring some earnings this season while also preparing your Shop for an awesome holiday season, too (which is creeping up fast). Time toRead more

The #Art of How to Use Hashtags

You may not recognize the word ‘octothorpe’ at first glance, but you’ll definitely know it by its other name: the hashtag. The hashtag/pound symbol/octothorpe is a symbol that goes by many names and has many uses. But as much as you see the hashtag on a daily basis, do you know how to actually use it? Believe it or not, there are “dos and don’ts” of the hashtag. And although it might just seem like a trivial little symbol, theRead more

How to Promote Your Products for a Back-to-School Sale

Class is (almost) in session! We all know that the best part of going back to school is shopping for cool new stuff for the first day. Which is why this is the perfect time to run a back-to-school sale for your Shop. According to Retail Dive, back-to-school sales are the second largest annual sale event of the year, which means it’s something you don’t want to miss out on. But how do you run a great sale for college kids deckingRead more

The Top 5 Mistakes Shop Owners Make During Sales

The world of the Internet is constantly changing. Therefore, the art of making a sale is constantly changing as well. Such is the reality of being an online shop owner in the modern digital era. But we’re all learning together! And to really nail down and master the “Dos” of running a promo for your online store, you first have to figure out the “Don’ts” so you can avoid or fix them. We’ve taken a few faux pas we’ve seenRead more

Infographic: The Perfect Timeline for Running a 5-Day Promo

Deciding to run a promo is easy. After all, everyone loves a good discount – it’s great for the customer and benefits the shop owner! Easy Digital Downloads, for example, reported a 16% revenue increase during their summer sale in July 2017 compared with the previous month. But for online store owners, running a promo (an awesome promo) takes some mental muscle, and it can be downright overwhelming. Never fear – we’ve got a step-by-step infographic that will walk you through how to set upRead more

How to Run a Social Media Giveaway

Everyone loves free stuff. Whether it’s a follower milestone celebration or you just want to try something new, giveaways are an amazing social media experiment to try. But they’re not just a way to rack up good karma points for giving away cool swag. Giveaways provide an amazing opportunity to build your follower count, email list, brand visibility, and more. Here are a few tips on how to run a social media giveaway, what rules to include in your giveaway,Read more

The Anatomy of an Amazing Facebook Ad

It’s impossible to scroll through the Facebook newsfeed without running into an ad every few statuses or so. Love it or hate it, FB’s nailed down creative DIY ads. Facebook ads allow you to get creative with lots of different formats, and best of all? Their algorithm does the heavy lifting for you in terms of getting your ad in the right place (phew), making sure the right audience sees it. So again, you can love it or hate it, but youRead more

How to Tell Your Brand’s Story

Marketing genius Seth Godin once wrote, “Great marketers don’t make stuff. They make meaning.” Creating a brand isn’t just about selling products; it’s also about selling a story and lifestyle that customers want to be a part of. Having a strong story and personality for your brand can help spark a human connection with people, and that can turn into sales. Find out how to tell a strong story, how it connects you to customers, and why it matters.  .   Read more

How to Get More Followers on Social Media

“How do I get more followers?” It’s the age-old question…well, of the Internet age, that is. Now that we can all be celebrities from our couch and smartphone through social media, we find that building up a following is often easier said than done. But while it’s not as simple as “if you post it, they will come”, there are many simple tricks you can utilize to help out. Because more followers means more potential customers to buy your amazingRead more

How to Create an Effective Facebook Ad

We’ve all seen Facebook ads in our newsfeed – some catch our attention, others we keep scrolling past without thinking (or looking) twice. But how do you actually make one of these ads and get them in front of your audience? And better yet, once you reach that audience, how do you ensure potential customers don’t just scroll right on by? We put together a guide that breaks down how to create an effective Facebook ad so you can addRead more

How Automating Your Social Media Posts Leads to Better Growth

Did you know that every second, about 6,000 tweets are published? That’s a lot of feed-scrolling. When it comes to posting on social media, you have to have some solid content if you want to stand out. And automating your social media posts helps. Think about it; not only does it allow you more time to get creative with your social media posts rather than scrambling to get something up at some point during the day; it also opens you up to a wholeRead more

The Psychology Behind How Urgency Drives Sales

Picture this: you’re waiting in line at a store to get to the register. In front of you, there’s a stand with mini cubbies and shelves filled with cheap, pocket-sized items…and your eye catches a tiny container of fancy hand cream. The line starts moving faster and your heart races – “do I buy it or not? Do I really want to wait in line again or come all the way back to this store? I should just do itRead more