Infographic: The Perfect Timeline for Running a 5-Day Promo

Deciding to run a promo is easy. After all, everyone loves a good discount – it’s great for the customer and benefits the shop owner! Easy Digital Downloads, for example, reported a 16% revenue increase during their summer sale in July 2017 compared with the previous month. But for online store owners, running a promo (an awesome promo) takes some mental muscle, and it can be downright overwhelming. Never fear – we’ve got a step-by-step infographic that will walk you through how to set upRead more

How to Run a Social Media Giveaway

Everyone loves free stuff. Whether it’s a follower milestone celebration or you just want to try something new, giveaways are an amazing social media experiment to try. But they’re not just a way to rack up good karma points for giving away cool swag. Giveaways provide an amazing opportunity to build your follower count, email list, brand visibility, and more. Here are a few tips on how to run a social media giveaway, what rules to include in your giveaway,Read more

The Anatomy of an Amazing Facebook Ad

It’s impossible to scroll through the Facebook newsfeed without running into an ad every few statuses or so. Love it or hate it, FB’s nailed down creative DIY ads. Facebook ads allow you to get creative with lots of different formats, and best of all? Their algorithm does the heavy lifting for you in terms of getting your ad in the right place (phew), making sure the right audience sees it. So again, you can love it or hate it, but youRead more

How to Tell Your Brand’s Story

Marketing genius Seth Godin once wrote, “Great marketers don’t make stuff. They make meaning.” Creating a brand isn’t just about selling products; it’s also about selling a story and lifestyle that customers want to be a part of. Having a strong story and personality for your brand can help spark a human connection with people, and that can turn into sales. Find out how to tell a strong story, how it connects you to customers, and why it matters.  .   Read more

How to Get More Followers on Social Media

“How do I get more followers?” It’s the age-old question…well, of the Internet age, that is. Now that we can all be celebrities from our couch and smartphone through social media, we find that building up a following is often easier said than done. But while it’s not as simple as “if you post it, they will come”, there are many simple tricks you can utilize to help out. Because more followers means more potential customers to buy your amazingRead more

How to Create an Effective Facebook Ad

We’ve all seen Facebook ads in our newsfeed – some catch our attention, others we keep scrolling past without thinking (or looking) twice. But how do you actually make one of these ads and get them in front of your audience? And better yet, once you reach that audience, how do you ensure potential customers don’t just scroll right on by? We put together a guide that breaks down how to create an effective Facebook ad so you can addRead more

How Automating Your Social Media Posts Leads to Better Growth

Did you know that every second, about 6,000 tweets are published? That’s a lot of feed-scrolling. When it comes to posting on social media, you have to have some solid content if you want to stand out. And automating your social media posts helps. Think about it; not only does it allow you more time to get creative with your social media posts rather than scrambling to get something up at some point during the day; it also opens you up to a wholeRead more

The Psychology Behind How Urgency Drives Sales

Picture this: you’re waiting in line at a store to get to the register. In front of you, there’s a stand with mini cubbies and shelves filled with cheap, pocket-sized items…and your eye catches a tiny container of fancy hand cream. The line starts moving faster and your heart races – “do I buy it or not? Do I really want to wait in line again or come all the way back to this store? I should just do itRead more

Holiday Countdown: Your Artist Shops Holiday Checklist!

Getting ready for the holiday shopping season can be stressful enough for shoppers. But for online shop owners, between running promos, getting your shop ready, setting up ads, and getting your social media posts planned, it can feel downright overwhelming. So we’ve made it a little easier! Instead of having a big glob of “to-dos” piling up so high that you don’t know where to start, we’ve broken it down for you into five things you have to do for a successfulRead more

Holiday Countdown: Important Holiday Dates to Know

Ever noticed how department stores put out their holiday items earlier every year? Besides giving a new meaning to the term “Christmas in July”, from a sales standpoint they’ve got the right idea. Last year, eMarketer reported that by the end of October, “more than half of holiday shoppers have already begun buying gifts.” And according to the National Retail Federation, last year the holiday sale season represented almost 20% of total retail industry sales (!!). This is the time of year that people haveRead more

Holiday Countdown: How to Get Featured in a Gift Guide

Welcome to our Holiday Countdown series! While the vast majority of us don’t even want to start thinking about Christmas lights until the first snowfall, for those of us in the online store world ‘tis the season to start planning. Like, yesterday. The National Retail Federation reported that for some retailers, the holiday season can account for as much of 30% of the stores’ annual sales.We want your shop to be all prepped for the upcoming holiday shopping season by helping you plan ahead!  It’sRead more

How to Get Your Online Store Ready for the Holidays

It’s the most wonderful time of the year…especially for making sales! ‘Tis the season to get gift shopping, and because of this, the holidays are prime time for your to get an extra boost in sales and publicity for your store. Here are some tips for how to get your online store ready for the holidays! Update Your Online Store with Holiday Graphics & Sale Info Making a holiday-ized version of your business homepage and social media profile photos isRead more