How to Use Keywords for Your Online Store

We’ve touched a little on keywords when talking about what SEO is and how to use it to attract more customers. But keywords and their usage is one hefty topic that shouldn’t be limited to a few measly bullet points; there’s a lot that goes into keywords, finding the right ones, and how to use them to get the most out of them. Here’s our guide on how to use keywords for your online store! .     .     . What areRead more

How to Build an Email List

In almost any article you come across about how to build your audience or up your sales (including in ones on this blog), one of the suggestions is always simply, “build an email list.” Which is understandably followed by one question: well how?! Luckily, from the recent Artist Shops update that allows you to see the email addresses of customers who have purchased from your Shop, to hosting a giveaway or contest, there are lots of ways of going about it. Here are a few tipsRead more

How to Build Your Social Media Audience

We’ve all been there: you write a killer tweet, publish it, sit and wait for those retweets to start pouring in, annnd… nothing happens. Anyone who’s tried building a social following for their online store, their art, for their blog, etc. knows that it’s not as simple as “if you tweet it, they will ‘Like’”. Learning how to build your social media audience and then putting those methods into practice takes work, and definitely takes time. But they say, “the best way to learn is by doing.” So weRead more

How to Get Your Online Shop Ready for the Holidays

It’s the most wonderful time of the year…especially for making sales! ‘Tis the season to get gift shopping, and because of this, the holidays are prime time for your to get an extra boost in sales and publicity for your shop. Here are a few tips for how to get your online shop ready for the holidays! .     .     . Update Your Cover Photo with Holiday Cheer & Sale Info Making a holiday-ized version of your cover photo is aRead more

How to Make a Promotional Calendar

We’ve all faced the regret of a holiday or event rolling around, only to totally miss it or to half-ass it, whether it’s happened to you as a shop owner or just someone trying to be social. The struggle is real. But for Shop owners, this can mean missing important opportunities to boost your sales. Knowing how to make a promo calendar is a key part of efficiently planning out what holidays you want to plan promos and sales for,Read more

Offer Free Shipping to Your Customers!

You can now offer free shipping to your customers when they order from your Artist Shop! We’ve all had that moment; you’re shopping online, you’ve got a full cart, and you’re looking at the price wondering, “to buy? Or not to buy? That is the question…” Then the online store hits you with the sweet, sweet salvation of a “free shipping” offer and boom: your purchase is officially justified enough to hit the “complete my purchase” button. It’s a nice surprise for customers, andRead more

10 Ways to Sell Your Art Outside of a Gallery

Starting to sell your art as prints for people to hang on their walls is a fantastic way of getting your art noticed while making some money. Marketing tees and apparel is one thing – you can create lifestyle photography, use your friends as models and walking billboards, create style guides, etc. But how do you sell your art in an engaging way? Here are 10 ways to sell your art 1. Offer different types of canvases Problem: Just like some people prefer tri-blend toRead more

How to Take Lifestyle Photos

Have you ever scrolled through, say, Urban Outfitters’ Instagram, when you come across a picture of someone in the forest, and suddenly find yourself wanting to buy the whole outfit they’re wearing? It’s definitely not an outfit anyone would actually wear in the forest, it might not even be your style. But you see the image, associate it with a cool outdoorsy outfit, and want the outfit because you want to look like someone who has that outdoorsy lifestyle. That’s the power of knowing how to takeRead more

10 Podcasts You Should be Listening to

There are a ton of helpful ecommerce and marketing books out there. But you’re a busy artist growing their business, maybe growing your online store. You don’t always have time to sit down and read Ecommerce For Dummies. That’s where podcasts can come in handy. Podcasts allow you to multi-task, maybe make some art and tend to your shop, while you passively listen and get some amazing advice. If you want lots of ecommerce answers with none of the hours put into scouring through booksRead more

14 Ways to Promote Your Band

There was a story on This American Life about a band that got publicity…from a trick. The band, Ghosts of Pasha was new in the scene and was picked out by a group called “Improv Everywhere,” who wanted to give them the “best show of their lives.” The improv group showed up, pretended to be wild Ghosts of Pasha fans (despite the band being super new on the scene), and that was that. It seems like kind of a cruel trick to play, but when the news of this happeningRead more

9 Reasons Why You Should Have a Blog For Your Business

Blogging may not seem like it would be super helpful in building your business. After all, if you don’t have a big following for your online business yet, what good is a blog gonna do, right? But actually, having a blog for your online business, or business in general, can help build that audience in multiple ways. Here are 9 reasons why you should have a blog for your business, and what it can do for you. .     .    Read more

How to Make a Creative Cover Photo

Facebook, LinkedIn, Twitter, and even Threadless Artist Shops may all be pretty different online outlets. But the one thing they (and most social media outlets) have in common is that you can add a cover photo to the top of your page. Cover photos are a relief for those of us who are indecisive when picking out our profile picture. But besides being fun and cool-looking, cover photos can also be a great tool to uniquely advertise your art! Here are aRead more