5 Easy Ways to Prep Your Shop for Summer

This Summer will be different than any before it, and with that in mind your approach to the designs you showcase and promote may be largely dependent on where you and your customers are in the world, and just how open those particular areas are. To that end, we wanted to provide some easy tips on the best way to get your Artist Shop into summer mode. Summer is a time to be outdoors – albeit a physically distant outdoorRead more

7 Ways to Grow Your Business with Social Media

One of your simplest and most accessible marketing tools as a small business owner is social media. It’s a powerful, impactful way to meet customers on their terms. With social media, you can increase brand awareness, connect with current customers, and grow your audience. The trick (as always) is strategically leveraging social media in an efficient and authentic way for your brand.  We’ve gathered seven of our favorite Creative Resources to help stoke your social success and grow your business.Read more

Promoting Your Designs on Social Just Got Easier

If you’ve been making art or running an online business for a while, you’ve probably got a comprehensive social media strategy you use to stay on top of your marketing game. Instagram, Facebook, and Twitter are critical platforms for promoting your work. We’re happy to announce, it just got easier to share your products on social. Thanks to the new Promo Tools feature in your Artist Shop dashboard, you can quickly and easily download images of your designs on productsRead more

Add New Designs and Promote them Frequently for Artist Shops Success

Want to know one of the biggest keys to success we’ve heard from thriving Artist Shops owners? It’s not just dialing in your audience and really understanding who you’re designing for (though that’s important). It’s not simply hosting a bunch of giveaways on social or constantly running sales (though both of those things are important).  It may seem obvious, but regularly creating and promoting your new designs is the best way to drive sales and growth for your Artist ShopRead more

Don’t Make These 6 Mistakes with Your Email Marketing this Holiday Season

Holiday email marketing sounds easy enough, right? You send frequent—but not too frequent—emails and write inclusive holiday campaigns. You offer some can’t-miss-them deals.  If only it were that easy! Your customers’ inboxes are filling up this time of year, so to keep your email list merry, bright, and subscribed, here are six top holiday email marketing mistakes. Going Off-Brand for the Sake of Holiday Banter We love a holiday pun and can’t get enough of well-crafted yuletide banter (just wait,Read more

Make Your Lifestyle Photography Festive for the Holidays

With the holidays right around the corner, it’s time to spruce up your lifestyle photography for the biggest shopping season. Making your product images seasonally relevant is a great way to give your sales a boost heading into the new year.  How do Seasonally Relevant Photos Boost Sales? Dressing up your online shop for the holidays is a proven strategy to boost sales. Seasonal sales and promotions influence 65% of shoppers’ holiday purchases, according to a recent survey by theRead more

How to Curate Your Instagram Profile for the Holidays

Time to carve the turkey, deck the halls, and make your Instagram grid look merry and bright. The holidays are an advantageous time to connect with your audience on Instagram with almost a quarter of holiday shoppers using social media to knock out their gift list. We’ve gotten in the holiday spirit and gathered a helpful guide for you to prepare your Instagram profile for Q4. Know Your Audience Instagram magic doesn’t happen in a silo—it pulls inspiration from platform-specificRead more

Why Twitter For Small Business Isn’t Dead

As a small business owner, time is your greatest resource. From admin activities to marketing your brand to actually crafting your product, you’re constantly making decisions about how to allocate your time. In 2016, when eMarketer predicted that Twitter usage growth would drop from 8% to 2%, many business owners decided Twitter wasn’t worth their time. Of the brands that stuck around, a large percentage continue to use the post-and-ghost method, yielding little results and bolstering the rumor that TwitterRead more

How Managed Pricing and Promotions Helps Artist Shop Owners

As a creative professional, running a sale can be one of the most time-consuming aspects of growing your business. Everything from when you’re marketing your products and how you’re communicating about them to what promotion you’re offering and for how long, can impact your sales and long-term growth. If you have a background in sales, marketing, operations, or finance, you might already have a feel for when to lower pricing for certain products in order to drive traffic to yourRead more

9 Proven Strategies to Grow Your Brand Online

As a small business owner, there are a lot of ways to track and celebrate growth. You can grow your audience on social, subscribers to your newsletter, and visitors to your site. You can also monitor engagement with those different audiences and grow the level of active participation across those channels. There’s always revenue to monitor and hopefully increase over time, as well as units sold, and unique and repeat customers. We’ve collected our favorite Creative Resources to help guideRead more

Four Painless Ways to Grow Your Email Marketing List

The good news about email marketing: it’s an easy way to leverage data to better communicate with your customers and drive sales. The bad news? When you’re not actively adding new contacts to your list, you’re slowly losing them. (People opt-out of your communications, change email addresses, and abandon old accounts.) Even as you’re adding fresh emails, your overall list could be shrinking. That’s why it’s imperative to diligently collect contacts on an ongoing basis. These two guides are incrediblyRead more

How to Update Your About Page in 4 Easy Steps

You’ve set up your Artist Shop and sales are rolling in. Our community loves your work and they want more! But questions remain; Who are you? What inspires you? Where did you come from? These questions can all be answered in your Shop’s ‘About’ page. Keep reading to learn how to update your Shop in four easy steps! The Importance of a Personal Touch The ‘About Page‘ lets your customers connect with you on a more personal level. Having anRead more