Why Twitter For Small Business Isn’t Dead

As a small business owner, time is your greatest resource. From admin activities to marketing your brand to actually crafting your product, you’re constantly making decisions about how to allocate your time. In 2016, when eMarketer predicted that Twitter usage growth would drop from 8% to 2%, many business owners decided Twitter wasn’t worth their time. Of the brands that stuck around, a large percentage continue to use the post-and-ghost method, yielding little results and bolstering the rumor that TwitterRead more

How Managed Pricing and Promotions Helps Artist Shop Owners

As a creative professional, running a sale can be one of the most time-consuming aspects of growing your business. Everything from when you’re marketing your products and how you’re communicating about them to what promotion you’re offering and for how long, can impact your sales and long-term growth. If you have a background in sales, marketing, operations, or finance, you might already have a feel for when to lower pricing for certain products in order to drive traffic to yourRead more

9 Proven Strategies to Grow Your Brand Online

As a small business owner, there are a lot of ways to track and celebrate growth. You can grow your audience on social, subscribers to your newsletter, and visitors to your site. You can also monitor engagement with those different audiences and grow the level of active participation across those channels. There’s always revenue to monitor and hopefully increase over time, as well as units sold, and unique and repeat customers. We’ve collected our favorite Creative Resources to help guideRead more

Four Painless Ways to Grow Your Email Marketing List

The good news about email marketing: it’s an easy way to leverage data to better communicate with your customers and drive sales. The bad news? When you’re not actively adding new contacts to your list, you’re slowly losing them. (People opt-out of your communications, change email addresses, and abandon old accounts.) Even as you’re adding fresh emails, your overall list could be shrinking. That’s why it’s imperative to diligently collect contacts on an ongoing basis. These two guides are incrediblyRead more

How to Update Your About Page in 4 Easy Steps

You’ve set up your Artist Shop and sales are rolling in. Our community loves your work and they want more! But questions remain; Who are you? What inspires you? Where did you come from? These questions can all be answered in your Shop’s ‘About’ page. Keep reading to learn how to update your Shop in four easy steps! The Importance of a Personal Touch The ‘About Page‘ lets your customers connect with you on a more personal level. Having anRead more

3 Strategies Top Artists Use to Gain More Instagram Followers

Are you frustrated by watching the Instagram account of your competitors grow while your brand’s follower count has stalled out? Then it’s time to do something about it! Why should you care? These 3 strategies will help you get more followers for your Instagram account. The facts are pretty straightforward: 94% of all adults use social media! There are three tactics to use on social media, and I reference two successful artists to help to demonstrate these tips below. NathanRead more

A 12 Step Guide to Promoting Your Artist Shop On Instagram

We caught word of a pretty incredible Artist Shop owner milestone from fellow Shop owner, Paul Smith. He shared in our Threadless Artist Facebook Group that his Shop just had a major sale. The success sparked a great conversation about the ways Shop owners can use social to promote not only their designs, but to truly engage with potential fans, customers and like-minded folks. Paul breaks down some interesting tactics he uses to promote his Artist Shop and we encourageRead more