We’re Just Getting Started: Threadless Community Action Plan

To Our Artists and Friends: Well, here we are. It’s weird and unsettling to say the least, particularly for independent creative folks. For the last 20 years, Threadless has helped humans express their emotions, individualism, and rebellion through art and design. Now more than ever, we must celebrate and support independent artists, small business owners, and all humans impacted by the current state of things. Threadless has always put art and its community first – we wouldn’t be who weRead more

7 Ways to Grow Your Business with Social Media

One of your simplest and most accessible marketing tools as a small business owner is social media. It’s a powerful, impactful way to meet customers on their terms. With social media, you can increase brand awareness, connect with current customers, and grow your audience. The trick (as always) is strategically leveraging social media in an efficient and authentic way for your brand.  We’ve gathered seven of our favorite Creative Resources to help stoke your social success and grow your business.Read more

How to Better Manage Your Time as a Creative in 2020

Looking back at 2019, how did you feel about your productivity level? Were you crushing it? Knocking items off your to-do list, achieving goals, and never, ever finding yourself lost down the Instagram Stories rabbit hole?  If that’s you, we should be signing up for your life advice! But, if you’re like the rest of us and you have great days, okay days, and the occasional not-so-good day, then we’re here to help you better manage your time as aRead more

Why You Should Set Creative Goals for the New Year (and 5 Ideas to Get You Started!)

Now that we’re in January, the focus is on resolutions and the promises you’re making to yourself for the next 365 days. But, this year, we’re doing something different. Eat local, drink more water, exercise more, wake up earlier. Those are all great promises to make to yourself, but we want to dive a little deeper. In 2020, we’re setting creative goals for the new year––creative goals that will help us grow professionally and personally. Why You Should Set Creative GoalsRead more

Curating Gift Guides for Your Artist Shop

As a small business owner, you know how important it is to utilize every tool you have — newsletters, social media, a promotion schedule, and keeping your shop up to date with your latest designs. It can be overwhelming, but there are easier ways to elevate your customer’s shopping experience in your shop without thinking about it too much. This is where curating a gift guide for your customers comes in! Finding your target audience Gift guides are a greatRead more

Promoting Your Designs on Social Just Got Easier

If you’ve been making art or running an online business for a while, you’ve probably got a comprehensive social media strategy you use to stay on top of your marketing game. Instagram, Facebook, and Twitter are critical platforms for promoting your work. We’re happy to announce, it just got easier to share your products on social. Thanks to the new Promo Tools feature in your Artist Shop dashboard, you can quickly and easily download images of your designs on productsRead more

Add New Designs and Promote them Frequently for Artist Shops Success

Want to know one of the biggest keys to success we’ve heard from thriving Artist Shops owners? It’s not just dialing in your audience and really understanding who you’re designing for (though that’s important). It’s not simply hosting a bunch of giveaways on social or constantly running sales (though both of those things are important).  It may seem obvious, but regularly creating and promoting your new designs is the best way to drive sales and growth for your Artist ShopRead more

Give Customers Holiday-Ready Designs

Help your customers get in the holiday spirit with designs perfectly paired for Christmas, Hanukkah, Kwanzaa, or any other yuletide occasion. It’s as true for the winter holidays as any other major holiday (St. Patrick’s Day, Easter, Valentine’s Day, the list goes on), people want to celebrate wearing holiday-themed apparel. Make brand-new designs this season, perfectly crafted for cozy apparel, that embrace your favorite (or least favorite) parts of the holidays. Create ugly sweater designs, cross-stitch or knitting inspired art,Read more

Is Your Product Lineup Complete for the Holiday Season?

The holidays are underway! With Thanksgiving almost over, consumers turn their attention to their holiday shopping lists. That means it’s time for you to turn your attention to your online store. Now’s the time to think through everything your customers need and are looking for during the holidays (so when they land on your homepage, they’ll start shopping).     One key component of your holiday prep is your product lineup. Making sure you’ve got everything shoppers have on their list (andRead more

Don’t Make These 6 Mistakes with Your Email Marketing this Holiday Season

Holiday email marketing sounds easy enough, right? You send frequent—but not too frequent—emails and write inclusive holiday campaigns. You offer some can’t-miss-them deals.  If only it were that easy! Your customers’ inboxes are filling up this time of year, so to keep your email list merry, bright, and subscribed, here are six top holiday email marketing mistakes. Going Off-Brand for the Sake of Holiday Banter We love a holiday pun and can’t get enough of well-crafted yuletide banter (just wait,Read more

Make Your Lifestyle Photography Festive for the Holidays

With the holidays right around the corner, it’s time to spruce up your lifestyle photography for the biggest shopping season. Making your product images seasonally relevant is a great way to give your sales a boost heading into the new year.  How do Seasonally Relevant Photos Boost Sales? Dressing up your online shop for the holidays is a proven strategy to boost sales. Seasonal sales and promotions influence 65% of shoppers’ holiday purchases, according to a recent survey by theRead more

How to Curate Your Instagram Profile for the Holidays

Time to carve the turkey, deck the halls, and make your Instagram grid look merry and bright. The holidays are an advantageous time to connect with your audience on Instagram with almost a quarter of holiday shoppers using social media to knock out their gift list. We’ve gotten in the holiday spirit and gathered a helpful guide for you to prepare your Instagram profile for Q4. Know Your Audience Instagram magic doesn’t happen in a silo—it pulls inspiration from platform-specificRead more