The Foolproof Guide to Email Marketing for Beginners

I don’t care what you’ve heard, email marketing is NOT dead. In fact, you’re losing out on a huge percentage of revenue if you don’t have an email strategy set up! Neil Patel quotes email marketing at an estimate of 23% of a total business revenue. The good thing is, it’s not too late to build your email-marketing strategy. So if you’re a beginner and want to learn about email best practices, this is a great place to start. 1.Read more

Threadless Causes: Making a Difference with Your Artist Shop

Willpower, collaboration, perseverance. It’s going to take that and a whole lot more to reshape the world to be as inclusive and socially aware as we all envision. However, it isn’t always obvious how we as individuals can leverage our unique skills to enact tangible change in our own communities and beyond. That’s why we are excited to present Threadless Causes, an incredibly easy way for you—the artist—to raise funds for the initiatives you support, from Suicide Prevention to HumanitarianRead more

How to Make Your First Sale—and the Next

A mysterious voice in a cornfield somewhere in Iowa once said, “If you build it, they will come.” The same is true for your Artist Shop, but when they come, will they buy? Luckily, you won’t have to wait for an apparition to answer that question if you follow a few simple tips on how to make your first sale. There’s a lot of variables in converting visitors to customers, but the following suggestions can help you lure fish inRead more

New Product Update: Introducing Greeting Cards!

As you may have heard, Greeting Cards are now available in your Artist Shop! While we’ve all received cards in varying degrees of banality and awesomeness, how can YOU make amazing Greeting Cards that will delight your customers and fans and prompt them to purchase? While you have your art game on lock, we’re here to give you some general ideas that may prompt moments of design clarity as you populate your Shop with new or tweaked designs perfect forRead more

5 (Easy) Ways to Stay Inspired Right Now

Productivity, creativity, inspiration—it’s all happening a bit differently right now. From workshops to shared studios, art museums to neighborhood galleries, your go-to spots for a dose of inspiration are most likely in varying levels of openness. There’s also a good chance physical distancing has changed how you’ve been interacting with your circle of creative colleagues and friends. Which means that staying inspired takes a little ingenuity these days. Luckily, when you approach finding day-to-day inspo as an ongoing creative project,Read more

How to Prep Your Artist Shop for Summer

This Summer will be different than any before it, and with that in mind your approach to the designs you showcase and promote may be largely dependent on where you and your customers are in the world, and just how open those particular areas are. To that end, we wanted to provide some easy tips on the best way to get your Artist Shop into summer mode. Summer is a time to be outdoors – albeit a physically distant outdoorRead more

Promoting During the Shutdown

You’re still making art and designs, you still need to pay rent, but it might feel super weird – if not utterly tone deaf – to actively promote when so many people are having such a tough time. So what do you do? We take your success and well-being very seriously and want to share some resources and tactics that we think might help, while still being very sensitive to the current state of the world. To this end, weRead more

The Top 5 Products to Have in your Artist Shop

So you’ve taken the first step and decided to open an Artist Shop. Congratulations! Now what? Branding your shop is an obvious first step, and we have multiple sources to help you do that. But first, let’s start with a few designs you want to offer in your shop once it launches. Once you have those designs uploaded and ready, the next step is the fun part! What products do you want to place them on? Knowing what products sellRead more

We’re Just Getting Started: Threadless Community Action Plan

To Our Artists and Friends: Well, here we are. It’s weird and unsettling to say the least, particularly for independent creative folks. For the last 20 years, Threadless has helped humans express their emotions, individualism, and rebellion through art and design. UPDATE as of June 1st: We’re excited to announce the extension of one component of our Community Action Plan – the ease of getting your Artist Shop online by simply emailing your logo to start@threadless.com. From there, our teamRead more

7 Ways to Grow Your Business with Social Media

One of your simplest and most accessible marketing tools as a small business owner is social media. It’s a powerful, impactful way to meet customers on their terms. With social media, you can increase brand awareness, connect with current customers, and grow your audience. The trick (as always) is strategically leveraging social media in an efficient and authentic way for your brand.  We’ve gathered seven of our favorite Creative Resources to help stoke your social success and grow your business.Read more

How to Better Manage Your Time as a Creative in 2020

Looking back at 2019, how did you feel about your productivity level? Were you crushing it? Knocking items off your to-do list, achieving goals, and never, ever finding yourself lost down the Instagram Stories rabbit hole?  If that’s you, we should be signing up for your life advice! But, if you’re like the rest of us and you have great days, okay days, and the occasional not-so-good day, then we’re here to help you better manage your time as aRead more