Promoting Your Designs on Social Just Got Easier

If you’ve been making art or running an online business for a while, you’ve probably got a comprehensive social media strategy you use to stay on top of your marketing game. Instagram, Facebook, and Twitter are critical platforms for promoting your work. We’re happy to announce, it just got easier to share your products on social. Thanks to the new Promo Tools feature in your Artist Shop dashboard, you can quickly and easily download images of your designs on productsRead more

Add New Designs and Promote them Frequently for Artist Shops Success

Want to know one of the biggest keys to success we’ve heard from thriving Artist Shops owners? It’s not just dialing in your audience and really understanding who you’re designing for (though that’s important). It’s not simply hosting a bunch of giveaways on social or constantly running sales (though both of those things are important).  It may seem obvious, but regularly creating and promoting your new designs is the best way to drive sales and growth for your Artist ShopRead more

Give Customers Holiday-Ready Designs

Help your customers get in the holiday spirit with designs perfectly paired for Christmas, Hanukkah, Kwanzaa, or any other yuletide occasion. It’s as true for the winter holidays as any other major holiday (St. Patrick’s Day, Easter, Valentine’s Day, the list goes on), people want to celebrate wearing holiday-themed apparel. Make brand-new designs this season, perfectly crafted for cozy apparel, that embrace your favorite (or least favorite) parts of the holidays. Create ugly sweater designs, cross-stitch or knitting inspired art,Read more

Is Your Product Lineup Complete for the Holiday Season?

The holidays are underway! With Thanksgiving almost over, consumers turn their attention to their holiday shopping lists. That means it’s time for you to turn your attention to your online store. Now’s the time to think through everything your customers need and are looking for during the holidays (so when they land on your homepage, they’ll start shopping).     One key component of your holiday prep is your product lineup. Making sure you’ve got everything shoppers have on their list (andRead more

Update Your Product Pages for Holiday Shoppers

You’re getting your shop ready for increased holiday traffic and joyful holiday shoppers. But there’s one (very important!) element you’re likely overlooking: product pages. The individual pages for each product play a role in how easily your customers are able to find your products via search. You’re already aware of how you can drive more traffic to your shop with different search engine optimization tactics. But holiday shopping takes looking for the right online apparel to the next level. CustomersRead more

Start Sweating—and Selling—Performance Tees and Activewear

Activewear is here, and it’s taking off as more Artist Shop owners add short and long sleeve performance tees to their shops. It’s a versatile product for many reasons—the fabric being specifically designed for movement makes it a great fit for customers looking for workout clothes, athletic wear, activewear, and even athleisure apparel. Whether you’ve already created your own custom performance tees or are considering adding them to your product lineup, read on for our tips to design, market, andRead more

How Managed Pricing and Promotions Helps Artist Shop Owners

As a creative professional, running a sale can be one of the most time-consuming aspects of growing your business. Everything from when you’re marketing your products and how you’re communicating about them to what promotion you’re offering and for how long, can impact your sales and long-term growth. If you have a background in sales, marketing, operations, or finance, you might already have a feel for when to lower pricing for certain products in order to drive traffic to yourRead more

How to Design, Market, and Sell Custom Shoes

Selling your designs on custom, handmade-to-order shoes is a unique way to offer customers your wearable art. But if you don’t have a background in apparel, product design, or fashion, designing and marketing your own shoes can feel daunting. Breathe deeply, and read on. There are plenty of good reasons to include custom slip-ons as a product in your online store. Take the leap and read our tips for designing and marketing your own custom shoes.    Scope Shoe Specs StartRead more

Create Costume-Ready Halloween Designs

Holidays are an incredibly powerful time to earn more with your online business. Your customers and social followers are already searching for products with the holiday’s theme in mind. Halloween, which emphasizes consumers getting new apparel unique for the occasion, is no exception. Why not make brand-new art on the products you already offer that can be combined in creative ways to help your customers create their smartest Halloween costume yet? Our Halloween design guide outlines several surprising ways toRead more

Fall Design Tips and How to Stay Seasonally Relevant

Before the season starts turning, it’s valuable to make a plan for new fall-inspired designs to add to your online business. While creating designs that embody your brand and resonate with your current audience is important, your shop can benefit from offering a variety of designs that appeal to an even wider customer base. Don’t abandon your brand’s aesthetic and tone, just apply it to seasonally relevant themes, colors, and products. Then when customers explore your Artist Shop as theRead more

9 Proven Strategies to Grow Your Brand Online

As a small business owner, there are a lot of ways to track and celebrate growth. You can grow your audience on social, subscribers to your newsletter, and visitors to your site. You can also monitor engagement with those different audiences and grow the level of active participation across those channels. There’s always revenue to monitor and hopefully increase over time, as well as units sold, and unique and repeat customers. We’ve collected our favorite Creative Resources to help guideRead more

5 Hacks to Grow Your Online Business

Running a successful online business requires strategy. It’s not a set-it-and-forget-it endeavor. If you’re continually focused on improving your customer experience, from the way your brand’s expressed on your homepage to the kinds of products you offer and the frequency with which you add new art, then you’ll likely see repeat shoppers and increased traffic over time. We’ve gathered the latest Artist Shops hacks artists are using to ensure their brands stand out, their art’s well represented on each product,Read more