Help your customers get in the holiday spirit with designs perfectly paired for Christmas, Hanukkah, Kwanzaa, or any other yuletide occasion. It’s as true for the winter holidays as any other major holiday (St. Patrick’s Day, Easter, Valentine’s Day, the list goes on), people want to celebrate wearing holiday-themed apparel. Make brand-new designs this season, perfectly crafted for cozy apparel, that embrace your favorite (or least favorite) parts of the holidays. Create ugly sweater designs, cross-stitch or knitting inspired art, holly jolly typography, and more.
Think Product First
There’s no denying it—winter is here. If you haven’t already, it’s time to add fleece-lined and seasonally appropriate products to your offerings. Before you start designing, make sure you’ve got a good idea of which product you’re working on. You’ll want to change, repeat, or totally remove the graphic placement of certain design elements based on what works well for each product. Something that looks great on a cut and sew t-shirt might not work as well on a sticker.
Take a look at this resource to make sure your online store has the best-selling products customers are searching for this holiday season.
Gather Up a Collection
Collections are a powerful way to help your customers find exactly what they’re looking for on a theme. Rather than scrolling through all your designs in order to find a holiday-related one, they’d be able to explore all your holiday art in a group. With the customer experience in mind, make sure you name your collections somewhat intuitively, so people know what kinds of designs they hold.
If you haven’t already, create a collection specifically for Hanukkah, Kwanzaa, Christmas, or more generally the holidays. Gather all relevant designs and add them to the collection. You might need to make new designs. Draw inspiration for your designs from all aspects of the season. Consider your favorite wintry scenes, holiday decorations, food and drinks, songs, movies, and more. Then design new art that plays off the best and worst elements of the holiday you’re highlighting.
Get Festive with Your Holiday Marketing
Complete the picture of your new designs as part of people’s lives through lifestyle photography. It really helps customers get excited about a product to see it on or being used by real people. Get a group of friends together for a photo shoot (gift them some of your products as an incentive). Take pictures outside or inside, but be prepared with a list of shots you want to use for your marketing. Think about staging the photos for the holidays. Dig into this helpful resource about making your lifestyle photography holiday themed for more ideas.
Once you have great lifestyle images of your products out in the wild, you can use the promo tool feature in your Artist Shop dashboard to download product images that are perfectly sized for social. Create a series of product-specific posts for Instagram or Facebook that feature your holiday-themed imagery. Need more ideas for how to promote your holiday designs on Instagram this season? Read more in this in-depth resource.
Spread Holiday Cheer!
Holidays are an incredibly powerful time to earn more with your online business. Give your customers the gift of holiday-ready apparel in your distinct design aesthetic. Then group those designs in a yuletide collection. And, finally, promote them on social with festive lifestyle photography. May your designing be merry and bright!