One of your simplest and most accessible marketing tools as a small business owner is social media. It’s a powerful, impactful way to meet customers on their terms. With social media, you can increase brand awareness, connect with current customers, and grow your audience. The trick (as always) is strategically leveraging social media in an efficient and authentic way for your brand.
We’ve gathered seven of our favorite Creative Resources to help stoke your social success and grow your business. Dig into the how and why behind social media, effective time management for your social strategy, and platform-specific how-to’s. Find answers to your questions in the resources below and start (or continue!) using social media to better promote and grow your business.
How to Promote Yourself on Social Media
This article outlines best practices for how to engage with social media as an artist and brand. From the kinds of designs you’re posting to the hashtags you’re using, this piece highlights what’s working for artists and Artist Shop owners.
How to Run a Social Media Giveaway
From defining the goal for your giveaway to the actual rules of different social media platforms, this article will help you plan and execute your next social giveaway. Giveaways are a strong and relatively easy way to engage your followers and grow brand affinity in one fell swoop.
Promoting Your Designs on Social Media Just Got Easier
One of the top reasons why artists use our Artist Shops platform is the massive community of support and wealth of sales and promotional tools in your dashboard. The promo tools feature exists specifically to make promoting your designs on social media simple. Read this thorough article to learn all about the feature. Then make it work for your social promotions.
How Automating Your Social Media Posts Leads to Better Growth
Deep dive into social media marketing in this useful guide to automating your social posts for increased growth. It’s a nice comparative resource for free and paid digital tools. In order to make the right decision for your brand, consider what’s most important for your social strategy. Then decide whether a free tool will achieve your goals or if it’s worth investing in a social service like Sprout Social or Edgar.
The Anatomy of an Amazing Facebook Ad
It’s no surprise that Facebook remains one of the most popular platforms for social marketing. From the different types of ads to a step-by-step guide, we’ve got the perfect refresher for running your own ads. Read through this detailed article to more strategically plan and execute your Facebook ads for your small business.
Why Twitter for Small Business Isn’t Dead
In this detailed article, you’ll find artists who are expertly using Twitter to stay relevant and engage their audience in meaningful conversations. Learn why Twitter remains a smart, effective platform for social marketing.
A 12 Step Guide to Promoting Your Artist Shop on Instagram
Instagram is an absolutely necessary component of a successful social media marketing strategy. This useful resource outlines how to create an engaging profile, leverage comments and stories to connect with followers, and the best practices for product promotion.