After you’ve spent all that time making your homepage look awesome, tweaking your shop’s SEO, and setting up all of your social media accounts, it can feel discouraging when your products aren’t flying off the shelves like you want them to. So what’s an Artist Shop owner gotta do to get more sales? That’s the question of the century. Back in 2017, our team shared 8 Reasons You Might Not Be Seeing Sales, offering tons of advice that’s still helpfulRead more
Posts tagged: #marketing
10 Ways to Promote Your Merch on TikTok
Since launching in 2016, the video-sharing app TikTok has amassed more than 1.2 billion users worldwide and has been downloaded more than 3 billion times.1 In other words, it’s a pretty big deal. While older generations brush off TikTok as an app reserved for Zoomers, it actually has a much larger influence on culture than you might assume. It’s where people go to see what’s trending in the world, and it has the potential to expose artists to millions ofRead more
How to Add Threadless as a Branded Partner on Instagram
According to Instagram’s Business Team, “68% of people say they come to Instagram to interact with creators.” If you’re an artist, there are thousands of unreached users out there who would love to discover your art and get to know you better. Instagram’s Branded Content ads enable businesses like Threadless to promote your branded content posts as ads targeting audiences beyond the people who already follow your account. If you’d like a chance for our social media team to boostRead more
The Anatomy of a Perfect Instagram Post
Whether you run your own Artist Shop sales or Threadless manages your promotions for you, a sale can only be successful if you promote it. We know, promoting yourself might feel like it goes against your instincts as an artist. Or maybe you’re just not comfortable putting yourself out there in that way. But nowadays, promotion on social media is essential to growing your art business. To make it easier for you, we’re going to break down how to promoteRead more
7 Great Reasons to Start a Swag Shop for Your Business
Whenever anyone wears your company’s swag in public, they’re exposing your brand to potential new customers. That alone makes branded merchandise a worthwhile investment for most businesses. However, managing your company’s swag yourself can be time-consuming and distract you from your main focus—your actual business. That’s why your best option is to start an online Swag Shop powered by Threadless Artist Shops. The free-to-use platform makes it easy for you to upload your company’s logo and sell it on aRead more
6 Posts You Must Read for Holiday Success
The holiday season is your Artist Shop’s time to shine. According to a recent survey conducted by the National Retail Federation (NRF), more than half of consumers plan to do their holiday shopping online in 2021. They also expect to spend an average of $998 on holiday gifts and other items. With today’s shopping trends, your online shop has potential for great success this holiday season. But you must have a comprehensive holiday game plan in place—and we can helpRead more
Your Artist Shops Holiday Checklist: 2021 Edition
We’re already deep in the trenches of the holiday season. If you’ve been here before, welcome back! First time? Just follow our lead and we’ll help you navigate through the chaos of running an online shop during the busiest time of the year. There’s a lot to do to ensure your holiday season is successful, from refreshing the look of your shop to strategizing promos to mapping out your social media schedule. We want to make that to-do list lessRead more
Ink Tuesday, Month 2: My First Sale, the TikTok Algorithm, and More
Starting a brand from scratch is thrilling, but after that initial enthusiasm wears off, things get progressively harder. Especially when you don’t see much success posting online to keep you motivated. It’s easy to get frustrated making artwork no one sees. This is part of what I experienced during Month 2 of Ink Tuesday, my 365 project where I freehand paint for 52 weeks straight. Even though I didn’t see the kind of growth I wanted during September, I’m stillRead more
How to Join the Season of Giving this Holiday
The busiest shopping season is upon us. This time of year is your best opportunity to attract new visitors to your Artist Shop and convert them into regular customers. Your success is our priority, and that’s why we’re letting you in on our upcoming Season of Giving holiday campaign. We’re sharing our concept with you to give you ideas on how to market your shop during the holiday season. This year, we’re focusing on the warm, fuzzy feeling we allRead more
How to Prep Your Artist Shop for Summer
When the seasons change, so should your Artist Shop. That doesn’t mean completely reinventing your brand every three months, but rather making slight tweaks to better fit the upcoming season. It’s a signal to your customers that you have something fresh and new to offer them. As spring winds down, refer to this post for easy tips on how to prep your Artist Shop for summer. This part of the year is for being outdoors and relishing the warm weather.Read more
Promoting During the Shutdown
You’re still making art and designs, you still need to pay rent, but it might feel super weird – if not utterly tone deaf – to actively promote when so many people are having such a tough time. So what do you do? We take your success and well-being very seriously and want to share some resources and tactics that we think might help, while still being very sensitive to the current state of the world. To this end, weRead more
Curating Gift Guides for Your Artist Shop
As a small business owner, you know how important it is to utilize every tool you have — newsletters, social media, a promotion schedule, and keeping your shop up to date with your latest designs. It can be overwhelming, but there are easier ways to elevate your customer’s shopping experience in your shop without thinking about it too much. This is where curating a gift guide for your customers comes in! Finding your target audience Gift guides are a greatRead more