In the bustling world of e-commerce, the allure of limited edition merch is undeniable. These exclusive, often time-sensitive offerings are a way to build excitement around your Artist Shop without necessarily having to run a sale. Understanding the value of rarity and exclusivity can not only enhance your brand’s appeal but also give your sales some extra juice, especially during holidays and special events. The Appeal of Limited Editions: Understanding Consumer Psychology Limited edition merch taps into a basic humanRead more
Posts tagged: #marketing
Rank Higher in Holiday Google Searches: Tips for Upping Your SEO Game
‘Tis the season to optimize your Threadless Artist Shop for holiday-related Google searches! Did you know that a whopping 87% of online holiday shoppers have reported using Google properties as a shopping resource during the holiday season?1 This statistic, courtesy of Google themselves, underscores the immense value of SEO (Search Engine Optimization) for boosting your sales during the festive period. In this blog post, we’ll guide you through the holiday SEO essentials, from keywords to shop optimization, so you canRead more
Community Spotlight: Holiday Collections by Strange Planet, Archie Comics & More
Every year, the holiday season brings a surge in consumer spending, with shoppers eagerly searching for unique and memorable gifts. According to the National Retail Federation, more than half of surveyed shoppers also plan to do their holiday shopping online.1 This festive period offers a prime opportunity for Artist Shop owners to capture the attention of these customers with specially curated holiday collections. By utilizing the Collections feature in your shop, you can curate a dedicated landing page showcasing yourRead more
Get Holiday Shoppers to Spend a Little More with Stocking Stuffers
The holiday season is a time of wonder, where the smallest of gestures can hold the most significant of meanings. Stocking stuffers embody this sentiment for many shoppers. But from the perspective of a shop owner, offering these smaller, typically lower-priced items are a strategic way to motivate guests to spend a little more than they originally planned. It’s a means of increasing the average order value in your Artist Shop during the busiest shopping season of the year. StockingRead more
Holiday Marketing Guide: Your Ultimate Checklist for the Peak Shopping Season
The holiday season is upon us, and it’s more than just twinkling lights and merry songs. It’s a pivotal time for e-commerce. According to the National Retail Federation, holiday sales during November and December have made up roughly 19% of total retail sales over the past five years, and the figure can be higher for some retailers.1 This data underscores the monumental potential the holidays bring to online merch stores like yours. It is not just recommended, it’s critical toRead more
Fall Products Guide: Maximize Your Sales with a Robust Seasonal Lineup
Fall is a magical season of change and, for many, a favorite time of year. It’s also an opportune moment for you to expand your product range and provide season-centric items your customers will love. As the leaves turn golden and the temperatures drop, shoppers are seeking comfort, warmth, and autumn-inspired designs to spruce up their daily lives. Let’s dive into the fall products that will help boost your Artist Shop sales this season, should you emphasis them in yourRead more
Promo Toolkit: Everything You Need to Build Social Media Posts for Your Shop
For more than 20 years, Threadless has helped hundreds of artists grow their art into successful brands. Over that time, our team has found that Artist Shop owners who enjoy the most success generally follow three essential steps: create, promote, and repeat. The Promo Toolkit is here to help you with the step that artists appear to stumble on most: promotion, particularly on social media. It’s no mystery why many artists struggle with this step. First off, promoting your ownRead more
Grow Your Sales with Managed Email Marketing for Your Shop
The Managed Email Marketing setting in Artist Shops takes the time and effort out of email marketing so you can focus on what you do best: creating new designs for your shop. When you activate this setting in your Artist Dashboard, Threadless will automatically send support marketing emails to your existing customers to help you connect with your audience, increase your sales, and expand your reach. To opt into Managed Email Marketing, go to your shop’s Management Settings and turnRead more
Your 2022 Artist Shops Holiday Checklist
The holiday shopping frenzy has begun and it’s your time to capitalize on the busiest season of the year for e-commerce. There’s so much to do and so many opportunities for your brand to grow that it can feel overwhelming. Where do you even start? The Artist Shops Holiday Checklist is here to guide you through the hectic season and help ensure your holiday promotions are a success. The strategy? Divide and conquer. We split this year’s checklist into fourRead more
What Are the Differences Between T-Shirt Styles?
There’s much more to a t-shirt than just short sleeves and a crew neck. When shoppers are on the hunt for their next favorite tee, they’re considering a myriad of factors, from the price tag and material to how the shirt complements their physique. It’s crucial, then, to cater to a wide audience by offering a diverse selection of t-shirt styles. At Artist Shops, we provide a range of 11 unique tees, each bringing something distinct to the table. Plus,Read more
Create a Free “Link in Bio” Landing Page for Your Brand
If you’re looking to sell your art online, you should make it as easy as possible for your social-media followers to find you on all platforms where they can support you. But that gets tricky on Instagram since it only allows you to add one external link to your bio. Plus, the app doesn’t allow hyperlinks in posts to your feed. So how else are you supposed to share links to all of the rad stuff in your shop? WeRead more
How to Successfully Launch a New Product with Artist Shops
Print-on-demand websites enable you to upload your graphic art and make it available for sale on a variety of products in only minutes. But despite how quick that process is, a product launch requires a lot more thoughtful planning for it to have a meaningful impact. If you’re looking to drive sales and grow your business, Threadless Artist Shops offers you a variety of tools and resources to help make your launch a success. Follow along to learn best practicesRead more