The holiday season brings a surge of shoppers to your Artist Shop, eager to find unique gifts for their loved ones. But why stop there? The real value lies in holiday customer retention—turning these seasonal buyers into loyal fans who return to your shop throughout the year. By building a connection with your customers during and after the holidays, you can ensure your shop thrives long after the festive season fades. In this post, we’ll explore strategies to help youRead more
Posts tagged: #marketing
Holiday Marketing Guide: Your Ultimate Checklist for the Peak Shopping Season
The holiday season brings more than just festive cheer. It’s a high-stakes time for e-commerce, with recent data showing that holiday sales make up nearly 20% of annual retail revenue.1 For Artist Shops, this means endless opportunities to connect with gift-seeking shoppers and grow your brand. It also underscores how important it is to have a robust holiday marketing plan in place. Sound daunting? We’re here to help. This Artist Shops Holiday Checklist is your guide to prioritizing, prepping, andRead more
Developing a Signature Style That Sells: How to Find Your Artistic Voice and Grow
As an artist, your signature style is your visual fingerprint—it’s what makes your art unmistakably yours. Having a signature style not only gives you a unique identity but also helps build a memorable brand that keeps customers coming back for more. A recognizable style increases your art’s appeal within your own Artist Shop, but it also makes you more noticeable to Threadless’s retail partners, potentially opening doors for retail opportunities beyond your shop. (For more on designing for retail, checkRead more
Tell Your Brand Story: How to Write an Engaging About Page
When it comes to connecting with your audience and standing out in a crowded market, your brand story is one of your most powerful tools. Your Artist Shop’s About Page is where you tell this story—where you share who you are, what drives you, and what makes your art unique. But beyond connecting with your audience, a well-crafted About Page also has significant SEO value. It can help improve your shop’s visibility in search engine results, making it easier forRead more
Networking 101: Connecting with the Threadless Artist Community Online
Networking is essential for any artist looking to grow their brand and following. Whether you’re a budding artist or an experienced Artist Shop owner, the Threadless Artist Community offers a vibrant, supportive environment to connect, collaborate, and thrive. With numerous ways to engage, from Design Challenges to Discord chats, Threadless provides a fantastic platform to expand your reach, enhance your skills, and build meaningful relationships. Join the Discussion on Discord Connect directly with fellow artists and Threadless team members byRead more
Stand Out on Social: Engaging Video Strategies for Shop Owners
As an Artist Shop owner, promoting your merch on social media is essential to making sales and growing your brand. This type of marketing is most effective when it features content that captures attention and engages without feeling like just another ad. Creating promotional content that feels natural and authentic is what makes you stand out on social. In this post, we’ll show you a variety of Threadless influencer videos that are examples of how to make your Instagram andRead more
The Power of Limited Edition Merch: Creating a Buzz Around Your Shop
In the bustling world of e-commerce, the allure of limited edition merch is undeniable. These exclusive, often time-sensitive offerings are a way to build excitement around your Artist Shop without necessarily having to run a sale. Understanding the value of rarity and exclusivity can not only enhance your brand’s appeal but also give your sales some extra juice, especially during holidays and special events. The Appeal of Limited Editions: Understanding Consumer Psychology Limited edition merch taps into a basic humanRead more
Rank Higher in Holiday Google Searches: Tips for Upping Your SEO Game
‘Tis the season to optimize your Threadless Artist Shop for holiday-related Google searches! Did you know that a whopping 87% of online holiday shoppers have reported using Google properties as a shopping resource during the holiday season?1 This statistic, courtesy of Google themselves, underscores the immense value of SEO (Search Engine Optimization) for boosting your sales during the festive period. In this blog post, we’ll guide you through the holiday SEO essentials, from keywords to shop optimization, so you canRead more
Community Spotlight: Holiday Collections by Strange Planet, Archie Comics & More
Every year, the holiday season brings a surge in consumer spending, with shoppers eagerly searching for unique and memorable gifts. According to the National Retail Federation, more than half of surveyed shoppers also plan to do their holiday shopping online.1 This festive period offers a prime opportunity for Artist Shop owners to capture the attention of these customers with specially curated holiday collections. By utilizing the Collections feature in your shop, you can curate a dedicated landing page showcasing yourRead more
Get Holiday Shoppers to Spend a Little More with Stocking Stuffers
The holiday season is a time of wonder, where the smallest of gestures can hold the most significant of meanings. Stocking stuffers embody this sentiment for many shoppers. But from the perspective of a shop owner, offering these smaller, typically lower-priced items are a strategic way to motivate guests to spend a little more than they originally planned. It’s a means of increasing the average order value in your Artist Shop during the busiest shopping season of the year. StockingRead more
Fall Products Guide: Maximize Your Sales with a Robust Seasonal Lineup
Fall is a magical season of change and, for many, a favorite time of year. It’s also an opportune moment for you to expand your product range and provide season-centric items your customers will love. As the leaves turn golden and the temperatures drop, shoppers are seeking comfort, warmth, and autumn-inspired designs to spruce up their daily lives. Let’s dive into the fall products that will help boost your Artist Shop sales this season, should you emphasis them in yourRead more
Promo Toolkit: Everything You Need to Build Social Media Posts for Your Shop
For more than 20 years, Threadless has helped hundreds of artists grow their art into successful brands. Over that time, our team has found that Artist Shop owners who enjoy the most success generally follow three essential steps: create, promote, and repeat. The Promo Toolkit is here to help you with the step that artists appear to stumble on most: promotion, particularly on social media. It’s no mystery why many artists struggle with this step. First off, promoting your ownRead more