You’ve set up your Artist Shop and sales are rolling in. Our community loves your work and they want more! But questions remain; Who are you? What inspires you? Where did you come from? These questions can all be answered in your Shop’s ‘About’ page. Keep reading to learn how to update your Shop in four easy steps!
The Importance of a Personal Touch
The ‘About Page‘ lets your customers connect with you on a more personal level. Having an ‘About’ page can actually help drive more sales! A large part of marketing yourself to your customers is about having a brand voice and personality. This means having a consistent tone in how you communicate to your customers, including newsletter copy, social image post captions, and an ‘About’ page.
Using Search Engine Optimization, or SEO, is imperative for your Shop to flourish. The ‘About’ page is a perfect place to mention these key phrases that will help your Shop get noticed. Strong SEO phrases could be something like “retro space designs” or “Office Humor”. Follow the simple steps below and update your Shop profile.
Step 2: Fill out the name and location portion, and make sure to upload a profile picture and cover photo. This helps your customers get to know you on a more personal level.
Step 3: Next, fill in your Headline Statement and Bio. The headline statement should be a shorter, more concise version of your bio. It’s worth noting that html is accepted in the bio. This is a great place to link to your personal website again!
Updating Social Links in your Artist Shop
We recently sent an email reminding our Artist community about the SEO and branding benefits of updating your Shop Title (which you can adjust in your Artist Shop settings.) Just how your Shop Title should match your design style and theme, so should your promotional social media profiles. If you have already adjusted your social profiles to align with your branding, great job! If you still have inconsistently-named profiles, and would like to use social media to help sell your art, you will want to update your social names to be consistent across the board. Your social names should be consistent enough that your fans who follow you on Instagram can easily find you on Twitter, and vice versa. This is a great time to take an inventory of your social media profiles, decide which ones you would like to use to promote your Artist Shop, and adjust accordingly to align with your Shop Title.
Step 4: Below your About page settings, you’ll find space to update your Shop profile with your personal website and social links (as shown below.)
If you’ve followed the steps above, you’re one step closer to controlling your own online presence! For more helpful tips, visit our Artist Shops Help Guide.