Lifestyle photography showcases your products in real-life situations, out in the real world. This allows potential customers to envision themselves using your products in their everyday lives. 75% of online shoppers rely on product photos when deciding on a potential purchase¹. High-quality lifestyle photography not only helps you drive conversions in your Artist Shop, but it can also increase engagement on your social-media posts. More shares equals more conversions! Most lifestyle photography requires a professional-grade camera, near-perfect natural lighting, andRead more
Posts filed in: Shop Promotion
Get Your Incredible Art Featured on Threadless!
We at Threadless want to introduce your art to millions of folks around the world. Not just because it gives us the warm fuzzies in our tum-tums (it totally does), but because it helps you—an independent artist—succeed. That’s the sole reason why Threadless exists. All of the visuals you see on our homepage, social media, blog, and email newsletters feature original designs made by our diverse community. We use our platforms to put your art in front of people whoRead more
Double Your Earnings with Face Masks in April!
The pandemic continues to have a financial impact on independent artists and small businesses across the globe. At Threadless, we’re determined to help our artist community offset those financial losses any way we can. That’s why we’re doubling shop owner earnings on all Face Mask sales for the entire month of April! This amazing earnings opportunity is only available to Artist Shop owners opted into Managed Pricing and Promotions (MPP). If you decide to opt into MPP, here’s how yourRead more
Numbers Don’t Lie: Grow Your Business with These Tools
If you’re an Artist Shop owner, you have the skill and imagination you need to make incredible art. We know because we’ve seen it! However, no matter how adept you are at wielding a paintbrush, pen, or stylus, you might not be familiar with the online tools you can use to better sell your art. There are two tools in particular that reveal how customers interact with your shop. Read on to learn how Google Analytics and targeted ad campaignsRead more
Earn Double When You Sell Regular T-Shirts in March!
The pandemic continues to have a financial impact on independent artists and small businesses across the globe. At Threadless, we’re determined to help our artist community offset those financial losses any way we can. That’s why we’re doubling shop owner earnings on all Regular T-Shirt sales for the entire month of March! This amazing earnings opportunity is only available to Artist Shop owners opted into Managed Pricing and Promotions. Regular T-Shirts are the most popular product across Artist Shops, soRead more
Transform Your Collections into Holiday Gift Guides
According to a 2022 survey conducted by Criteo, more than half of Gen Z and Millennials are planning to spend more online this year than they did in 2021.1 This increase presents more opportunities for Artist Shop owners to boost their traffic and conversion rate. One way of guiding your customers into making purchase decisions is to create holiday gift guides. The Collections feature in your Artist Dashboard lets you make a unique landing page in your shop for designsRead more
We’ve Increased Your Artist Shop Earnings—Again!
We’re ecstatic to announce that if your Artist Shop is opted into Managed Pricing Promotions, you’ll never earn less than 10% of the sale price during promotional events! In fact, oftentimes you’ll earn more. Whenever we run a sale or promotion in your shop and/or the Threadless Marketplace, you’ll now receive higher minimum earnings across the board when the promotional price of an item drops below the base fee. This will significantly increase your Artist Shop earnings! Who inspired thisRead more
Winter is Coming: Prep Your Shop for the Holidays
E-commerce takes the danger out of holiday shopping. Consumers no longer have to camp outside of department stores in the cold for the sake of getting a good deal, or literally duke it out with fellow shoppers over a hotly anticipated product. If they choose, they can get all of their holiday shopping done with just a few taps on their phone. According to the National Retail Federation (NRF), e-commerce accounted for 20.1% of total holiday sales in 2019. ExpertsRead more
The Foolproof Guide to Email Marketing for Beginners
I don’t care what you’ve heard, email marketing is NOT dead. In fact, you’re losing out on a huge percentage of revenue if you don’t have an email strategy set up! Neil Patel quotes email marketing at an estimate of 23% of a total business revenue. The good thing is, it’s not too late to build your email-marketing strategy. So if you’re a beginner and want to learn about email best practices, this is a great place to start. 1.Read more
Threadless Causes: Making a Difference with Your Artist Shop
Willpower, collaboration, perseverance. It’s going to take that and a whole lot more to reshape the world to be as inclusive and socially aware as we all envision. However, it isn’t always obvious how we as individuals can leverage our unique skills to enact tangible change in our own communities and beyond. That’s why we are excited to present Threadless Causes, an incredibly easy way for you—the artist—to raise funds for the initiatives you support, from Suicide Prevention to HumanitarianRead more
How to Make Your First Sale—and the Next
A mysterious voice in a cornfield somewhere in Iowa once said, “If you build it, they will come.” The same is true for your Artist Shop, but when they come, will they buy? Luckily, you won’t have to wait for an apparition to answer that question if you follow a few simple tips on how to make your first sale. There’s a lot of variables in converting visitors to customers, but the following suggestions can help you lure fish inRead more
How to Prep Your Artist Shop for Summer
When the seasons change, so should your Artist Shop. That doesn’t mean completely reinventing your brand every three months, but rather making slight tweaks to better fit the upcoming season. It’s a signal to your customers that you have something fresh and new to offer them. As spring winds down, refer to this post for easy tips on how to prep your Artist Shop for summer. This part of the year is for being outdoors and relishing the warm weather.Read more