Stand Out on Social: Engaging Video Strategies for Shop Owners

As an Artist Shop owner, promoting your merch on social media is essential to making sales and growing your brand. This type of marketing is most effective when it features content that captures attention and engages without feeling like just another ad. Creating promotional content that feels natural and authentic is what makes you stand out on social. In this post, we’ll show you a variety of Threadless influencer videos that are examples of how to make your Instagram andRead more

Promo Toolkit: Everything You Need to Build Social Media Posts for Your Shop

For more than 20 years, Threadless has helped hundreds of artists grow their art into successful brands. Over that time, our team has found that Artist Shop owners who enjoy the most success generally follow three essential steps: create, promote, and repeat. The Promo Toolkit is here to help you with the step that artists appear to stumble on most: promotion, particularly on social media. It’s no mystery why many artists struggle with this step. First off, promoting your ownRead more

Build a Successful Merch Brand Over Time with These Three Essential Steps

Unless you have an incredible stroke of luck, overnight success is highly unlikely for any career path. Though it’s not impossible to have a viral moment that speeds up your trajectory, it usually takes a prolonged, sustained effort to get where you really want to go. The same is true for artists who aspire to build a successful merch brand with their art. If that’s your ultimate goal, Artist Shops can certainly give you a head start. This free-to-use platformRead more

Create a Free “Link in Bio” Landing Page for Your Brand

If you’re looking to sell your art online, you should make it as easy as possible for your social-media followers to find you on all platforms where they can support you. But that gets tricky on Instagram since it only allows you to add one external link to your bio. Plus, the app doesn’t allow hyperlinks in posts to your feed. So how else are you supposed to share links to all of the rad stuff in your shop? WeRead more

How to Successfully Launch a New Product with Artist Shops

Print-on-demand websites enable you to upload your graphic art and make it available for sale on a variety of products in only minutes. But despite how quick that process is, a product launch requires a lot more thoughtful planning for it to have a meaningful impact. If you’re looking to drive sales and grow your business, Threadless Artist Shops offers you a variety of tools and resources to help make your launch a success. Follow along to learn best practicesRead more

10 Answers to the Question “How Do I Get More Sales?”

After you’ve spent all that time making your homepage look awesome, tweaking your shop’s SEO, and setting up all of your social media accounts, it can feel discouraging when your products aren’t flying off the shelves like you want them to. So what’s an Artist Shop owner gotta do to get more sales? That’s the question of the century. Back in 2017, our team shared 8 Reasons You Might Not Be Seeing Sales, offering tons of advice that’s still helpfulRead more

10 Ways to Promote Your Merch on TikTok

Since launching in 2016, the video-sharing app TikTok has amassed more than 1.2 billion users worldwide and has been downloaded more than 3 billion times.1 In other words, it’s a pretty big deal. While older generations brush off TikTok as an app reserved for Zoomers, it actually has a much larger influence on culture than you might assume. It’s where people go to see what’s trending in the world, and it has the potential to expose artists to millions ofRead more

How to Add Threadless as a Branded Partner on Instagram

According to Instagram’s Business Team, “68% of people say they come to Instagram to interact with creators.” If you’re an artist, there are thousands of unreached users out there who would love to discover your art and get to know you better. Instagram’s Branded Content ads enable businesses like Threadless to promote your branded content posts as ads targeting audiences beyond the people who already follow your account. If you’d like a chance for our social media team to boostRead more

The Anatomy of a Perfect Instagram Post

Whether you run your own Artist Shop sales or Threadless manages your promotions for you, a sale can only be successful if you promote it. We know, promoting yourself might feel like it goes against your instincts as an artist. Or maybe you’re just not comfortable putting yourself out there in that way. But nowadays, promotion on social media is essential to growing your art business. To make it easier for you, we’re going to break down how to promoteRead more

Our Chat with Erin Noon Kay, CEO of Claiming Disability LLC

“Disabled” is not a bad word. It’s a badge of honor, according to Erin Noon Kay, CEO and Founder of Claiming Disability LLC. As an entrepreneur with cerebral palsy, she empowers the disabled community and spreads the message that it’s okay to look disabled. How exactly? By helping to increase the visibility of disabled people in everyday culture. With Erin leading the way, Claiming Disability LLC creates disability-related content and outreach activities that embrace and celebrate the disabled community. TheirRead more

Your Artist Shops Holiday Checklist: 2021 Edition

We’re already deep in the trenches of the holiday season. If you’ve been here before, welcome back! First time? Just follow our lead and we’ll help you navigate through the chaos of running an online shop during the busiest time of the year. There’s a lot to do to ensure your holiday season is successful, from refreshing the look of your shop to strategizing promos to mapping out your social media schedule. We want to make that to-do list lessRead more

Ink Tuesday, Month 2: My First Sale, the TikTok Algorithm, and More

Starting a brand from scratch is thrilling, but after that initial enthusiasm wears off, things get progressively harder. Especially when you don’t see much success posting online to keep you motivated. It’s easy to get frustrated making artwork no one sees. This is part of what I experienced during Month 2 of Ink Tuesday, my 365 project where I freehand paint for 52 weeks straight. Even though I didn’t see the kind of growth I wanted during September, I’m stillRead more