Lifestyle photography showcases your products in real-life situations, out in the real world. This allows potential customers to envision themselves using your products in their everyday lives. 75% of online shoppers rely on product photos when deciding on a potential purchase¹. High-quality lifestyle photography not only helps you drive conversions in your Artist Shop, but it can also increase engagement on your social-media posts. More shares equals more conversions! Most lifestyle photography requires a professional-grade camera, near-perfect natural lighting, andRead more
Posts tagged: #social media
Update Your About Page in 4 Easy Steps
You’ve set up your Artist Shop and sales are rolling in. Our community loves your work and they want more! But questions remain. Who are you? What inspires you? Where did you come from? These questions can all be answered in your shop’s About Page. Keep reading to learn how to update your shop in four easy steps! The Importance of a Personal Touch The About Page lets your customers connect with you on a more personal level. Having anRead more
7 Ways to Grow Your Business with Social Media
One of your simplest and most accessible marketing tools as a small business owner is social media. It’s a powerful, impactful way to meet customers on their terms. With social media, you can increase brand awareness, connect with current customers, and grow your audience. The trick (as always) is strategically leveraging social media in an efficient and authentic way for your brand. We’ve gathered seven of our favorite Creative Resources to help stoke your social success and grow your business.Read more
Why Twitter For Small Business Isn’t Dead
As a small business owner, time is your greatest resource. From admin activities to marketing your brand to actually crafting your product, you’re constantly making decisions about how to allocate your time. In 2016, when eMarketer predicted that Twitter usage growth would drop from 8% to 2%, many business owners decided Twitter wasn’t worth their time. Of the brands that stuck around, a large percentage continue to use the post-and-ghost method, yielding little results and bolstering the rumor that TwitterRead more
3 Strategies Top Artists Use to Gain More Instagram Followers
Are you frustrated by watching the Instagram account of your competitors grow while your brand’s follower count has stalled out? Then it’s time to do something about it! Why should you care? These 3 strategies will help you get more followers for your Instagram account. The facts are pretty straightforward: 94% of all adults use social media! There are three tactics to use on social media, and I reference two successful artists to help to demonstrate these tips below. NathanRead more
What $5 Will Get You in Social Media Ads
It’s one thing to set up social media channels for your online store and portfolio. It’s another thing to get people to click through social media to your actual site. Sometimes this is easier said than done. Enter social media advertising. Advertising is everywhere we look. At the end of the day, it’s a good way to get ahead of the pack and get yourself noticed. And I know what you’re thinking. Advertising = $$$. The whole “gotta spend money toRead more
The Best Times for Social Media Posts
So, the road so far: we’ve looked at social media channels you should be using, how to frugally use those sites for advertising, and how to make your posts on those channels super engaging. But WHEN are the best times for a social media posts? Minor details, right? If social media posts are published and no one is around to see it, does it make a sound? And by sound I mean internet buzz that translates into sales, fans and followers. Believe itRead more
Ideas for Creating Engagement-Worthy Content
It’s one thing to say that you have to make your content creative. But how do you actually do that? It’s easier said than done. The key is getting your audience to actually engage with what you’re posting. And there are ways to make your content stand out and to get people coming back. Here are a few ideas to get your brain storming: The Coffee Shop Tip Jar Method Have you ever been to a coffee shop where theyRead more
7 Tips for Creating Creative Social Media Content
Marketing yourself can be the classic “left brain, right brain” balance. On the analytical side, you have a mission: to build your brand. On the more artistic, right-brain side: you want to have fun with it and do it in a way that’s creative. You want your social media to work for you from a seller aspect, sure. But you’re also a creative – not a corporation whose one goal is to shove their product down people’s’ throats. So how do youRead more
How to Social Media
Shockingly, social media isn’t just for sending tweets that say “omg i love u plz retweet or ill DIE ?” to celebs (they love that, trust me.) It’s also an insanely good – and crucial – tool to promote your product and yourself. Let’s look at 1: what sites create the most sales, 2: which to use, 3: how to use them and 4: how to get creative with them. What sites create the most sales? Facebook is the leaderRead more