How to Build Your Social Media Audience

We’ve all been there: you write a killer tweet, publish it, sit and wait for those retweets to start pouring in, annnd… nothing happens. Anyone who’s tried building a social following for their online store, their art, for their blog, etc. knows that it’s not as simple as “if you tweet it, they will ‘Like’”. Learning how to build your social media audience and then putting those methods into practice takes work, and definitely takes time. But they say, “the best way to learn is by doing.” So weRead more

More Free Textures For Your Art!

‘Tis the season to be giving! And seeing as our first Textures Pack was such a hit, we wanted to give you a few more to play around with! Our graphics guru Katie created a whole new set of free textures for you to apply to your art. Use them on everything from holiday card designs for your family, to new designs for your Artist Shop, to holiday card designs that you decide to sell on pillows in your Shop! AndRead more

Free Textures For Your Art

Ever look at a piece of art with a distressed or dappled look to it and wonder what crazy process the artist used? Well you’re in luck! The distressed look is actually easier to achieve than you’d expect; all it takes is textures.  From old crinkled paper, to chipping paint, to splotches of paint, textures can be made up of almost anything and are an artist’s best friend. They can provide a finishing touch and extra element of intrigue to any art piece. Best of all,Read more

How to Boost Sales With Color

In college, I remember talking to a guy who had a disorder called synesthesia, which caused him to see a splotch of color appear whenever anyone spoke (my voice was purple). He told me the experience was so intense that there are people he can’t even talk to because the ‘color of their voice’ is too gross. Such is the power of color. If you’re seeking the secret to what colors are guaranteed to lead to more sales, here it is: there isRead more

What Makes You Click-Worthy? Why Buttons Work

People. Love. Buttons. From pressing every button in the elevator as kids (and sometimes grown-ups), to the trope of the forbidden “big red button” always getting pressed, there’s something irresistible about pressing buttons. I mean, who hasn’t wanted to do this on The Voice? There are actually a lot of things that make pressing buttons tantalizingly tempting. And when it comes to trying to direct people to a product of yours or trying to get them to click into your shop or toRead more

10 Podcasts You Should be Listening to

There are a ton of helpful ecommerce and marketing books out there. But you’re a busy artist growing their business, maybe growing your online store. You don’t always have time to sit down and read Ecommerce For Dummies. That’s where podcasts can come in handy. Podcasts allow you to multi-task, maybe make some art and tend to your shop, while you passively listen and get some amazing advice. If you want lots of ecommerce answers with none of the hours put into scouring through booksRead more

Case Study: Zen Pencils

Every creative dreams of being able to quit their day job to pursue their craft full time. And Zen Pencils creator (and Artist Shop owner) Gavin Aung Than managed to successfully trade his corporate design job to pursue his passion of cartooning. But while Gavin managed to turn his passion project into a successful career, his story is also humbling and realistic. It took more than simply posting a comic and gaining success – getting to where he is nowRead more

How to Make a Creative Cover Photo

Facebook, LinkedIn, Twitter, and even Threadless Artist Shops may all be pretty different online outlets. But the one thing they (and most social media outlets) have in common is that you can add a cover photo to the top of your page. Cover photos are a relief for those of us who are indecisive when picking out our profile picture. But besides being fun and cool-looking, cover photos can also be a great tool to uniquely advertise your art! Here are aRead more

How to Promote Your Comic Book

With comics becoming more mainstream and more alternative comics being sought out, it’s a good time to be in the industry. No longer are comic conventions tiny, niche, intimate gatherings – now, they’re full of A-listers and attract hoards of crowds. They’re the new cool and it’s more important than ever to learn how to promote your comic book or webcomic. 5 Ways on How to Promote your Comic Book 1. Crowdfunding TO PROMOTE YOUR COMIC BOOK Don’t underestimate the power ofRead more

4 Ways Pins & Patches Could Help

Whether or not you keep up with fashion trends, pins and patches are a fun trend to keep up with. And they’re super in right now. Maybe it’s because the ’90s are coming back with a vengeance. Maybe it’s just because they’re cute and fun. Maybe it’s because you can drop $10 on a pin and your wallet won’t feel guilty for it. Whatever the reason, patch-turned-tee artist Dano Brown (Danobanano) said it best when he told me: “I think that theresRead more

What’s Tara McPherson and Parlor Tattoo Print’s Secret?

It’s easy to look at the social media accounts of artists who have hundreds of thousands of followers and go, “they’re just awesome…that’s it, that’s their secret.” But even the biggest artists had to put a lotta work in to get their art noticed. Sure, skill and making good art is part of it. But those followers were earned – not magically gained. And once that following is gained, if you don’t give followers a reason to stay a fan? ThenRead more

Overused Designs: Avoid Them or Embrace Them?

Overused designs can be kind of like exhausted memes, or even fanart at a convention – been there, seen that. But here’s the thing about overused designs – they can also sell. I talked to a few of our artists and product team members, and while the product team members told me about designs that were way overused, artists said that while that’s true, those same designs can bring in some serious money. Sure, there are a ton of “KeepRead more