With the holidays right around the corner, it’s time to spruce up your lifestyle photography for the biggest shopping season. Making your product images seasonally relevant is a great way to give your sales a boost heading into the new year. How do Seasonally Relevant Photos Boost Sales? Dressing up your online shop for the holidays is a proven strategy to boost sales. Seasonal sales and promotions influence 65% of shoppers’ holiday purchases, according to a recent survey by theRead more
Posts filed in: Design Trends
The Bad News
‘Design’ isn’t just about what images you choose to sell on art prints and apparel. Design trends concern everything from the typeface you use, to how your online shop looks on mobile. Just because minimalism and Helvetica Neue are in one day that doesn’t mean they will be the next. What’s in and what’s out are changing and evolving and keeping up has never been harder. The amount of art and design created each day results in information overload and too much noise.
The Good News
The good news is we’re here to help. you stay current with the shifting and changing of design trends. Keep up with the latest in design news and happenings by reading these latest articles.
Start Sweating—and Selling—Performance Tees and Activewear
Activewear is here, and it’s taking off as more Artist Shop owners add short and long sleeve performance tees to their shops. It’s a versatile product for many reasons—the fabric being specifically designed for movement makes it a great fit for customers looking for workout clothes, athletic wear, activewear, and even athleisure apparel. Whether you’ve already created your own custom performance tees or are considering adding them to your product lineup, read on for our tips to design, market, andRead more
Create Costume-Ready Halloween Designs
Holidays are an incredibly powerful time to earn more with your online business. Your customers and social followers are already searching for products with the holiday’s theme in mind. Halloween, which emphasizes consumers getting new apparel unique for the occasion, is no exception. Why not make brand-new art on the products you already offer that can be combined in creative ways to help your customers create their smartest Halloween costume yet? Our Halloween design guide outlines several surprising ways toRead more
Fall Design Tips and How to Stay Seasonally Relevant
Before the season starts turning, it’s valuable to make a plan for new fall-inspired designs to add to your online business. While creating designs that embody your brand and resonate with your current audience is important, your shop can benefit from offering a variety of designs that appeal to an even wider customer base. Don’t abandon your brand’s aesthetic and tone, just apply it to seasonally relevant themes, colors, and products. Then when customers explore your Artist Shop as theRead more
Trends, Tags, and Driving Sales in your Shop
Design trends play an important role in identifying sales opportunities. Both website search behavior and sales trends allow you to know what topics and terms are currently popular. This critical information is instrumental in helping Artist Shop owners design and launch products that align with what customers are searching for. In fact, top search terms and top-selling designs on Threadless play an important role in defining our own design release schedule. You too can use this approach to design with popular searchRead more
Sound the Alarm: Add Backpacks and Duffel Bags to your Artist Shop!
Hey, dig this! Backpacks and Duffel Bags are the latest extensions to Artists Shops’ product lineup. We all travel from A to B, especially as Spring approaches. Packing a Backpack and stuffing a Duffel has never known the sweet designs that you offer. Now is the time to add these winning products to your Shop for all your shoppers to Discover. A differentiated Shop will gain you more exposure and these products will help set your merch apart. Here areRead more
How to Promote New iPhone Cases in Your Artist Shop
No naked new phones! Last week was the Christmas for Apple tech-lovers everywhere: the announcement of the newest iPhones. We’re super on our tech news, so the iPhone cases for the brand new models are already available in your Artist Shop! With these new phones still trending, preorders still coming in, and customers looking for a cool case to protect that expensive new screen, now’s the perfect time to add these new cases to your product lineup. Big new phone announcements onlyRead more
How to Get Discovered on Threadless
In this day and age, getting discovered as an artist is both easier and more difficult than ever. On the one hand, social media gets your work out there. On the other? The competition is steep. Artist Brian Cook said it best: “Nowadays it is SOOO much easier and creatives have way more control. However, that also means there is a LOT of competition. So the tricky part now is standing out in a sea of other artists.” How DORead more
4 Ways to Creatively Use Samples of Your Own Products
New year, new goals for your online store! And we’ve got a great place for you to start: have you tried ordering samples of your own products yet? Besides ordering a shirt for your mom who’s been dyyying to wear it so she can brag about her child’s artistic skills, it pays to order samples of your own items (especially since with Artist Shops, you can order your own items at just the base cost, plus score free shipping*). From selling yourRead more
How to Protect Your Art From Getting Stolen
They say “imitation is the best form of flattery”. But any creative would look at that and call BS. Getting your art stolen, reposted and claimed as someone else’s, or having your style copied is the worst. Such is the harsh reality of being an artist (or any creative, really). While a work inspired by your style or an art piece you’ve done can indeed be flattering (with proper credit), when someone is claiming your work as their own? That can feelRead more
How to Get Your Online Store Ready for the Holidays
It’s the most wonderful time of the year…especially for making sales! ‘Tis the season to get gift shopping, and because of this, the holidays are prime time for your to get an extra boost in sales and publicity for your store. Here are some tips for how to get your online store ready for the holidays! Update Your Online Store with Holiday Graphics & Sale Info Making a holiday-ized version of your business homepage and social media profile photos isRead more
4 Clothing Brands That Started Off Small
It’s hard to imagine now how the Starbucks or McDonalds of the world ever had humble beginnings. But every business has to start somewhere. As the old, ancient saying goes, “started from the bottom, now we’re here.” Just like writers read to improve their craft, learning how apparel empires started can help your clothing brand. Here are 4 clothing brands that went from no-name to big-name: Jac Vanek, Johnny Cupcakes, Nasty Gal / Sophia Amoruso, and Life is Good. JacRead more