Design trends play an important role in identifying sales opportunities. Both website search behavior and sales trends allow brands to know what topics and terms are currently popular. This critical information is instrumental in helping brand owners design and launch products that align with what customers are searching for. In fact, top search terms and top-selling designs on Threadless play an important role in defining our own design release schedule. You too can use this approach to design with popular search terms in mind.
Design by Popular Search Terms
Let’s break it down for a minute: when customers search for products on Threadless, relevant results will queue from both Threadless and Discover, giving your designs an even greater chance of getting seen. If you design with top-selling search terms in mind, your chances of getting seen (and sold) increase.
The terms below are what we see searched for most often. Consider releasing new designs that fall under the following categories to give your Shop an even better chance at earning a sale.
- Hot Dog
Other terms to consider that frequently get searched for are more general, like music, horror, video games, science, and books.
When you plan your next art piece and, ultimately, the next design launch in your Artist Shop, reference the above categories and pick one that inspires you to create!
Use a Proper Tagging Technique
Once your next cat, space, or perhaps food design is ready to launch, it’s important to ensure they are properly named and tagged in your Artist Shop.
A tag is a word or phrase that best describes your design. Tagging your art with accurate and relevant keywords is a great way to help people find your design in a Discover search and in searches on web browsers like Google. Think about your potential customers. What words/terms would they search to find this design specifically? Knowing what’s already commonly searched for and purchased on Threadless helps.
These additional questions can also help you determine what tags to use:
- What are the elements or themes in this design?
- Who would wear it (aka who would be looking for it?)
- What is the design style? Does the art use certain techniques?
- Is this design a good fit for a holiday or special event?
Ensure that both the name of your design and the corresponding tags are relevant. Using multiple random keywords in your design name and irrelevant tags is a big NO. Nobody wants to search for “Space Cat” and get a bunny riding a horse. You get what we’re saying.
For more helpful information and tips on effective tagging, take a look at THIS Artist Shops Help article.
Threadless exists because of folks like you in our Artist community. We are all here to help you get your art seen and sold. If you ever have a question about your Artist Shop or are just merely trying to better understand what kind of art to create, we encourage you to visit Artist Shops Help or search for your desired topic in our blog. You can also email us directly. Here’s to growing your Shop even more!