Promo Toolkit: Everything You Need to Build Social Media Posts for Your Shop

For more than 20 years, Threadless has helped hundreds of artists grow their art into successful brands. Over that time, our team has found that Artist Shop owners who enjoy the most success generally follow three essential steps: create, promote, and repeat. The Promo Toolkit is here to help you with the step that artists appear to stumble on most: promotion, particularly on social media. It’s no mystery why many artists struggle with this step. First off, promoting your ownRead more

Asking Artists: What’s Your Creative Process Like? – Part 1

Previously for our Asking Artists column, members of our community showed us their workspaces and explained the type of environment that helps them get in a creative mindset. But once they’re comfortable at their workstation, how do they go from staring at a blank screen to adding a completed work of art to their Artist Shop? We recently caught up with artists to learn more about their creative process. Read about their routines and how they work through creative blocks,Read more

Build a Successful Merch Brand Over Time with These Three Essential Steps

Unless you have an incredible stroke of luck, overnight success is highly unlikely for any career path. Though it’s not impossible to have a viral moment that speeds up your trajectory, it usually takes a prolonged, sustained effort to get where you really want to go. The same is true for artists who aspire to build a successful merch brand with their art. If that’s your ultimate goal, Artist Shops can certainly give you a head start. This free-to-use platformRead more

2022 Year in Review: Celebrate Your Wins and Look to the Future

You may have already set your goals for the new year and are hitting the ground running, but WOAH, let’s slow down for a second. Did you take time to reflect on all the things you accomplished last year? Whether you acknowledge it or not, you overcame challenges and probably achieved a lot more than you’d like to admit. But the 2022 Year in Review is no place to be modest. We’re here to celebrate the milestones of the ThreadlessRead more

How Artists Can Give Back on GivingTuesday

If you’re looking for ways to help communities in need during the holiday season, Threadless Causes makes it simple for artists and their supporters to give back on GivingTuesday and beyond. How does it work? This Artist Shops feature enables artists to donate a portion of their proceeds from any design in their shop to a Cause and charity of their choice. When those designs sell, Threadless matches the donation and sends it directly to the organization. With participating artistsRead more

Make Gift-Giving Easy with New Gift Cards for Your Shop

Whatever the reason, whatever the season, newly launched Gift Cards for your Artist Shop are a lifesaver for indecisive and last-minute shoppers. Not only are they a quick and convenient gift idea for your customers, but they also open up opportunities to increase your brand awareness, sales, and growth. With supply chain issues causing a rise in inflation and product shortages, more shoppers are looking for Gift Cards to fill the void. According to a 2022 survey conducted by Fiserv,Read more

Art Trends: The Rise of Artificial Intelligence in Art

Whenever new technology promises to revolutionize the art world, you can sense the anxiety that washes over the art community. Now is one of those times. With the arrival of text-to-image programs such as DALL-E-2 and Midjourney, we’re all currently witnessing the rise of artificial intelligence in art. Many living, breathing artists feel as if their livelihoods are at stake, and understandably so. This is the end of art as we know it. Well…sort of. If it’s any consolation, thereRead more

A Beginner’s Guide to Exhibiting at Fan Conventions

Have you ever attended a huge event like San Diego Comic Con (SDCC) and thought about exhibiting your own art at fan conventions? Or maybe you’ve never been to a convention, but are curious what it entails and how it could grow your following. This guide shines a light on the exhibitor experience with insights from Threadless team members Lance, Dustin, Anna Lisa, and Lucho, all of whom participated in conventions this summer. Lance and Dustin recently represented Threadless alongsideRead more

Avoid Common SEO Mistakes with These 6 Best Practices

Deep down inside, we all want to be number 1 in someone’s eyes. When it comes to SEO, we mean it literally. Getting your merch store to rank at the top of search engine results pages (SERPs) can boost your traffic and help you convert new leads into customers. This may seem like a herculean task, but it’s not impossible if you avoid common SEO mistakes that could exile you to page 35. Nothing good happens on page 35. TrustRead more

Create a Free “Link in Bio” Landing Page for Your Brand

If you’re looking to sell your art online, you should make it as easy as possible for your social-media followers to find you on all platforms where they can support you. But that gets tricky on Instagram since it only allows you to add one external link to your bio. Plus, the app doesn’t allow hyperlinks in posts to your feed. So how else are you supposed to share links to all of the rad stuff in your shop? WeRead more

How to Successfully Launch a New Product with Artist Shops

Print-on-demand websites enable you to upload your graphic art and make it available for sale on a variety of products in only minutes. But despite how quick that process is, a product launch requires a lot more thoughtful planning for it to have a meaningful impact. If you’re looking to drive sales and grow your business, Threadless Artist Shops offers you a variety of tools and resources to help make your launch a success. Follow along to learn best practicesRead more

10 Answers to the Question “How Do I Get More Sales?”

After you’ve spent all that time making your homepage look awesome, tweaking your shop’s SEO, and setting up all of your social media accounts, it can feel discouraging when your products aren’t flying off the shelves like you want them to. So what’s an Artist Shop owner gotta do to get more sales? That’s the question of the century. Back in 2017, our team shared 8 Reasons You Might Not Be Seeing Sales, offering tons of advice that’s still helpfulRead more