According to Instagram’s Business Team, “68% of people say they come to Instagram to interact with creators.” If you’re an artist, there are thousands of unreached users out there who would love to discover your art and get to know you better. Instagram’s Branded Content ads enable businesses like Threadless to promote your branded content posts as ads targeting audiences beyond the people who already follow your account. If you’d like a chance for our social media team to boostRead more
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The Anatomy of a Perfect Instagram Post
Whether you run your own Artist Shop sales or Threadless manages your promotions for you, a sale can only be successful if you promote it. We know, promoting yourself might feel like it goes against your instincts as an artist. Or maybe you’re just not comfortable putting yourself out there in that way. But nowadays, promotion on social media is essential to growing your art business. To make it easier for you, we’re going to break down how to promoteRead more
How to Curate Your Instagram Profile for the Holidays
Time to carve the turkey, deck the halls, and make your Instagram grid look merry and bright. The holidays are an advantageous time to connect with your audience on Instagram with almost a quarter of holiday shoppers using social media to knock out their gift list. We’ve gotten in the holiday spirit and gathered a helpful guide for you to prepare your Instagram profile for Q4. Know Your Audience Instagram magic doesn’t happen in a silo—it pulls inspiration from platform-specificRead more
3 Strategies Top Artists Use to Gain More Instagram Followers
Are you frustrated by watching the Instagram account of your competitors grow while your brand’s follower count has stalled out? Then it’s time to do something about it! Why should you care? These 3 strategies will help you get more followers for your Instagram account. The facts are pretty straightforward: 94% of all adults use social media! There are three tactics to use on social media, and I reference two successful artists to help to demonstrate these tips below. NathanRead more
A 12 Step Guide to Promoting Your Artist Shop On Instagram
We caught word of a pretty incredible Artist Shop owner milestone from fellow Shop owner, Paul Smith. He shared in our Threadless Artist Facebook Group that his Shop just had a major sale. The success sparked a great conversation about the ways Shop owners can use social to promote not only their designs, but to truly engage with potential fans, customers and like-minded folks. Paul breaks down some interesting tactics he uses to promote his Artist Shop and we encourageRead more
How to Use Instagram Stories For Your Online Store
What’s the story with Instagram Stories? When Instagram Stories first launched, it drew an immediate comparison to Snapchat. But several years later, not only has Instagram made Stories its own – it’s given people and brands a whole new way to interact with the platform. Instagram Stories are watchable videos and photos that expire after 24 hours. Recode put it best when they said that Instagram Stories has provided a way for users to stay active with Instagram and share contentRead more
2024 Design Forecast: 10 Emerging Trends to Look Out For
As a Artist Shop owner in the ever-evolving landscape of e-commerce, staying ahead of the curve is key to captivating your audience. Understanding and incorporating emerging design trends into your art not only keeps your work fresh but also connects you with the pulse of what shoppers are seeking. In this post, we’re diving into the design trends that we predict will make waves through 2024. Based on our market research, we’ll explore what makes these trends unique and whyRead more
The Power of Limited Edition Merch: Creating a Buzz Around Your Shop
In the bustling world of e-commerce, the allure of limited edition merch is undeniable. These exclusive, often time-sensitive offerings are a way to build excitement around your Artist Shop without necessarily having to run a sale. Understanding the value of rarity and exclusivity can not only enhance your brand’s appeal but also give your sales some extra juice, especially during holidays and special events. The Appeal of Limited Editions: Understanding Consumer Psychology Limited edition merch taps into a basic humanRead more
Holiday Marketing Guide: Your Ultimate Checklist for the Peak Shopping Season
The holiday season is upon us, and it’s more than just twinkling lights and merry songs. It’s a pivotal time for e-commerce. According to the National Retail Federation, holiday sales during November and December have made up roughly 19% of total retail sales over the past five years, and the figure can be higher for some retailers.1 This data underscores the monumental potential the holidays bring to online merch stores like yours. It is not just recommended, it’s critical toRead more
The Secret to Winning Over Retail Partners: A Guide for Artist Shop Owners
For Artist Shop owners looking to elevate their designs and presence in the retail space, the journey might seem daunting. However, with the right strategies and some patience, this venture could unlock additional revenue streams for your brand. (Plus, seeing your art in popular stores and online catalogs is an incredible feeling!) As a part of the Threadless community, you’re already surrounded by resources and opportunities to expand your horizons. Let’s explore how you can make the most of themRead more
Community Spotlight: Frogwitch, Rosie Moon, and Tobe Fonseca
The Threadless Artist Shops team relishes the opportunity to showcase artists who are not just pushing the boundaries of creativity, but also making significant waves in the print-on-demand world. For this Community Spotlight, we’re casting our beams on three exceptional artists whose designs have captured the imagination of the wider Threadless community: meme maker Frogwitch, multi-media artist Rosie Moon, and designer/creative director Tobe Fonseca. Dive in as we celebrate their artistry and learn more about their creative journeys. Amphibian-obsessed artist andRead more
Summertime Vibes: Creating Trendy Summer Collections for Your Merch Store
Summer is a time of warmth, adventure, and endless possibilities. As an Artist Shop owner, summer collections and product drops enable you to tap into the vibrant energy of the season. By aligning your shop with summer trends that suit your brand, you can capture the attention of a wider audience and evoke a sense of relevance and connection. This helps you establish a stronger rapport with your followers, which leads to increased engagement, repeat purchases, and a loyal fanRead more