How to Add Threadless as a Branded Partner on Instagram

According to Instagram’s Business Team, “68% of people say they come to Instagram to interact with creators.” If you’re an artist, there are thousands of unreached users out there who would love to discover your art and get to know you better. Instagram’s Branded Content ads enable businesses like Threadless to promote your branded content posts as ads targeting audiences beyond the people who already follow your account. If you’d like a chance for our social media team to boostRead more

The Anatomy of a Perfect Instagram Post

Whether you run your own Artist Shop sales or Threadless manages your promotions for you, a sale can only be successful if you promote it. We know, promoting yourself might feel like it goes against your instincts as an artist. Or maybe you’re just not comfortable putting yourself out there in that way. But nowadays, promotion on social media is essential to growing your art business. To make it easier for you, we’re going to break down how to promoteRead more

How to Curate Your Instagram Profile for the Holidays

Time to carve the turkey, deck the halls, and make your Instagram grid look merry and bright. The holidays are an advantageous time to connect with your audience on Instagram with almost a quarter of holiday shoppers using social media to knock out their gift list. We’ve gotten in the holiday spirit and gathered a helpful guide for you to prepare your Instagram profile for Q4. Know Your Audience Instagram magic doesn’t happen in a silo—it pulls inspiration from platform-specificRead more

3 Strategies Top Artists Use to Gain More Instagram Followers

Are you frustrated by watching the Instagram account of your competitors grow while your brand’s follower count has stalled out? Then it’s time to do something about it! Why should you care? These 3 strategies will help you get more followers for your Instagram account. The facts are pretty straightforward: 94% of all adults use social media! There are three tactics to use on social media, and I reference two successful artists to help to demonstrate these tips below. NathanRead more

A 12 Step Guide to Promoting Your Artist Shop On Instagram

We caught word of a pretty incredible Artist Shop owner milestone from fellow Shop owner, Paul Smith. He shared in our Threadless Artist Facebook Group that his Shop just had a major sale. The success sparked a great conversation about the ways Shop owners can use social to promote not only their designs, but to truly engage with potential fans, customers and like-minded folks. Paul breaks down some interesting tactics he uses to promote his Artist Shop and we encourageRead more

How to Use Instagram Stories For Your Online Store

What’s the story with Instagram Stories? When Instagram Stories first launched, it drew an immediate comparison to Snapchat. But several years later, not only has Instagram made Stories its own – it’s given people and brands a whole new way to interact with the platform. Instagram Stories are watchable videos and photos that expire after 24 hours. Recode put it best when they said that Instagram Stories has provided a way for users to stay active with Instagram and share contentRead more

How Artists Can Give Back on GivingTuesday

If you’re looking for ways to help communities in need during the holiday season, Threadless Causes makes it simple for artists and their supporters to give back on GivingTuesday and beyond. How does it work? This Artist Shops feature enables artists to donate a portion of their proceeds from any design in their shop to a Cause and charity of their choice. When those designs sell, Threadless matches the donation and sends it directly to the organization. With participating artistsRead more

Make Gift-Giving Easy with New Gift Cards for Your Shop

Whatever the reason, whatever the season, newly launched Gift Cards for your Artist Shop are a lifesaver for indecisive and last-minute shoppers. Not only are they a quick and convenient gift idea for your customers, but they also open up opportunities to increase your brand awareness, sales, and growth. With supply chain issues causing a rise in inflation and product shortages, more shoppers are looking for Gift Cards to fill the void. According to a 2022 survey conducted by Fiserv,Read more

Art Trends: The Rise of Artificial Intelligence in Art

Whenever new technology promises to revolutionize the art world, you can sense the anxiety that washes over the art community. Now is one of those times. With the arrival of text-to-image programs such as DALL-E-2 and Midjourney, we’re all currently witnessing the rise of artificial intelligence in art. Many living, breathing artists feel as if their livelihoods are at stake, and understandably so. This is the end of art as we know it. Well…sort of. If it’s any consolation, thereRead more

A Beginner’s Guide to Exhibiting at Fan Conventions

Have you ever attended a huge event like San Diego Comic Con (SDCC) and thought about exhibiting your own art at fan conventions? Or maybe you’ve never been to a convention, but are curious what it entails and how it could grow your following. This guide shines a light on the exhibitor experience with insights from Threadless team members Lance, Dustin, Anna Lisa, and Lucho, all of whom participated in conventions this summer. Lance and Dustin recently represented Threadless alongsideRead more

Avoid Common SEO Mistakes with These 6 Best Practices

Deep down inside, we all want to be number 1 in someone’s eyes. When it comes to SEO, we mean it literally. Getting your merch store to rank at the top of search engine results pages (SERPs) can boost your traffic and help you convert new leads into customers. This may seem like a herculean task, but it’s not impossible if you avoid common SEO mistakes that could exile you to page 35. Nothing good happens on page 35. TrustRead more

Create a Free “Link in Bio” Landing Page for Your Brand

If you’re looking to sell your art online, you should make it as easy as possible for your social-media followers to find you on all platforms where they can support you. But that gets tricky on Instagram since it only allows you to add one external link to your bio. Plus, the app doesn’t allow hyperlinks in posts to your feed. So how else are you supposed to share links to all of the rad stuff in your shop? WeRead more