Your brand is uniquely you. More than simply the accumulation of your designs or art, your brand is what makes you distinct—setting you apart from other artists in the marketplace. It’s what comes to mind when a potential customer thinks of your work. Whether or not you’re actively taking steps to mold and shape it, your audience responds and reacts to obvious (and nuanced) aspects of your brand’s online presence. New and longtime fans will base their perceptions about yourRead more
Trends, Tags, and Driving Sales in your Shop
Design trends play an important role in identifying sales opportunities. Both website search behavior and sales trends allow you to know what topics and terms are currently popular. This critical information is instrumental in helping Artist Shop owners design and launch products that align with what customers are searching for. In fact, top search terms and top-selling designs on Threadless play an important role in defining our own design release schedule. You too can use this approach to design with popular searchRead more
3 Strategies Top Artists Use to Gain More Instagram Followers
Are you frustrated by watching the Instagram account of your competitors grow while your brand’s follower count has stalled out? Then it’s time to do something about it! Why should you care? These 3 strategies will help you get more followers for your Instagram account. The facts are pretty straightforward: 94% of all adults use social media! There are three tactics to use on social media, and I reference two successful artists to help to demonstrate these tips below. NathanRead more
The Anatomy of a Perfect Newsletter
Promoting your business may seem daunting, but with the right tools and strategy, it doesn’t have to be. Knowing how to properly put together and send a newsletter is an important part of running promotions, notifying your customers of new products or designs, and driving traffic to your website. If you aren’t quite ready to send a newsletter, learn how easy it is to get started! If you don’t have an email service provider (ESP), Mailchimp is a great placeRead more
A 12 Step Guide to Promoting Your Artist Shop On Instagram
We caught word of a pretty incredible Artist Shop owner milestone from fellow Shop owner, Paul Smith. He shared in our Threadless Artist Facebook Group that his Shop just had a major sale. The success sparked a great conversation about the ways Shop owners can use social to promote not only their designs, but to truly engage with potential fans, customers and like-minded folks. Paul breaks down some interesting tactics he uses to promote his Artist Shop and we encourageRead more
NEW PRODUCT: Skateboards Are Now Available in Artist Shops
Skateboards are the latest addition to the Artist Shops product lineup and we couldn’t be more excited about this epic CCS collaboration. Offering skateboards to your customers is a great way to grow your sales. With spring upon us, and summer not too far behind, now would be an ideal time to launch an Artist Shop or update your existing Shop and add skateboards! About the productYou are able to offer 5 variants of this new style in your ArtistRead more
4 Highly Effective Ways to Run a Promotion in your Artist Shop
Promotions are one of the best ways to inspire customers to purchase from your Artist Shop. Seriously, as a consumer, we all love to save money where we can, and even a small deal is better than no deal. Below is a step-by-step guide covering four simple and easy ways to run a promotion in your Artist Shop! 1. Run a Sale for your Entire Shop From your Artist Dashboard, click on Adjust Your Prices from the Promotional Pricing window. That brings you to the GlobalRead more
Grow your Artist Shop sales with an email newsletter
Fact: The best thing you can do to grow your shop sales is to start an email newsletter. Here’s how start a newsletter for your shop in just a few steps: Sign up First, sign up for an account with your favorite email service provider. For the purposes of this article, let’s go with Mailchimp. We use Mailchimp at Threadless and if you sign up for an account using this link, you will get a $30 credit on your account.Read more
Sound the Alarm: Add Backpacks and Duffel Bags to your Artist Shop!
Hey, dig this! Backpacks and Duffel Bags are the latest extensions to Artists Shops’ product lineup. We all travel from A to B, especially as Spring approaches. Packing a Backpack and stuffing a Duffel has never known the sweet designs that you offer. Now is the time to add these winning products to your Shop for all your shoppers to Discover. A differentiated Shop will gain you more exposure and these products will help set your merch apart. Here areRead more
Introducing Collaborators – A New Artist Shops Tool
When you upload a design to your Artist Shop, the earnings from every product sold are automatically paid directly to you. That’s great, right? It’s about as easy as it gets. But what if you collaborated with someone to make a design and you wanted to share the earnings? Perhaps you have a great design idea but need to hire an artist to help execute. Maybe you want to donate your earnings to a non-profit or you have comic bookRead more
A Decade Of DTG Printing Quality Improvements
The evolution of digital apparel printing at Threadless Threadless has been printing T-Shirt designs submitted by our artist community since November of 2000. From 2000-2011, we relied 100% on screen printing to produce our products. We started researching more about digital printing in 2007 as the technology began to show a lot of promise. It wasn’t until 2011 that we felt the quality of direct-to-garment (DTG) printing was ready for primetime. In 2011, we began experimenting with offering some ofRead more
How to Identify Your Target Market
When you post about your online store, your products, and your sales, do you know who you’re actually talking to? A lot of business owners might answer, “everyone!” But even if you’re going for a large niche, it’s to your benefit to identify niche markets who will directly appreciate your product (and will want to buy it). Plus, it will help shape your brand voice, your marketing technique, even your designs. Here are a few tips on how to identifyRead more