5 Hacks to Grow Your Online Business

Running a successful online business requires strategy. It’s not a set-it-and-forget-it endeavor. If you’re continually focused on improving your customer experience, from the way your brand’s expressed on your homepage to the kinds of products you offer and the frequency with which you add new art, then you’ll likely see repeat shoppers and increased traffic over time. We’ve gathered the latest Artist Shops hacks artists are using to ensure their brands stand out, their art’s well represented on each product,Read more

Four Painless Ways to Grow Your Email Marketing List

The good news about email marketing: it’s an easy way to leverage data to better communicate with your customers and drive sales. The bad news? When you’re not actively adding new contacts to your list, you’re slowly losing them. (People opt-out of your communications, change email addresses, and abandon old accounts.) Even as you’re adding fresh emails, your overall list could be shrinking. That’s why it’s imperative to diligently collect contacts on an ongoing basis. These two guides are incrediblyRead more

How Themes and Collections Strengthen Your Brand

Your brand is uniquely you. More than simply the accumulation of your designs or art, your brand is what makes you distinct—setting you apart from other artists in the marketplace. It’s what comes to mind when a potential customer thinks of your work. Whether or not you’re actively taking steps to mold and shape it, your audience responds and reacts to obvious (and nuanced) aspects of your brand’s online presence. New and longtime fans will base their perceptions about yourRead more

How to Update Your About Page in 4 Easy Steps

You’ve set up your Artist Shop and sales are rolling in. Our community loves your work and they want more! But questions remain; Who are you? What inspires you? Where did you come from? These questions can all be answered in your Shop’s ‘About’ page. Keep reading to learn how to update your Shop in four easy steps! The Importance of a Personal Touch The ‘About Page‘ lets your customers connect with you on a more personal level. Having anRead more

Trends, Tags and Driving Sales in your Shop

Design trends play an important role in identifying sales opportunities. Both website search behavior and sales trends allow brands to know what topics and terms are currently popular. This critical information is instrumental in helping brand owners design and launch products that align with what customers are searching for. In fact, top search terms and top-selling designs on Threadless play an important role in defining our own design release schedule. You too can use this approach to design with popularRead more

The Anatomy of a Perfect Newsletter

Promoting your business may seem daunting, but with the right tools and strategy, it doesn’t have to be. Knowing how to properly put together and send a newsletter is an important part of running promotions, notifying your customers of new products or designs, and driving traffic to your website. If you aren’t quite ready to send a newsletter, learn how easy it is to get started! If you don’t have an email service provider (ESP), Mailchimp is a great placeRead more

NEW PRODUCT: Skateboards Are Now Available in Artist Shops

Skateboards are the latest addition to the Artist Shops product lineup and we couldn’t be more excited about this epic CCS collaboration. Offering skateboards to your customers is a great way to grow your sales. With spring upon us, and summer not too far behind, now would be an ideal time to launch an Artist Shop or update your existing Shop and add skateboards! About the productYou are able to offer 5 variants of this new style in your ArtistRead more

Out with the Old and in with the New: Our 2018 Year in Review

Oh hey 2019. NICE TO MEET YOU. We hope you all had an amazing new year’s celebration and that you’re well on your way to chasing your 2019 dreams. 2018 was certainly a fun ride. Threadless turned a legal voting age (what’s up, 18!!!). Artist Shops launched Bucketfeet, so now truly anyone can become a shoe designer. We added a neat hi-5 feature in Discover for folks to show their appreciation for new products launching across our Shops network. OurRead more