How Google Analytics Can Help You

“Google Analytics” is kind of one of those terms we throw around a lot, but still don’t understand. Kind of like the Cloud. We all talk about the Cloud all the time, but do we really know what it is? Before showing you how to sign up for Google Analytics, let’s talk a little bit about what Google Analytics actually does and why it’s an important tool. WHAT IS IT? Google Analytics is very basically a tool that gives you moreRead more

What is SEO and How do You Use it?

Whether or not you’ve heard the three-letter-‘word’ “SEO,” there’s one question we can all relate to: “WTF is SEO…” SEO stands for Search Engine Optimization. Which also kind of begs the same question: “wtf is search engine optimization?” Search engines like Google and Bing have always been tools to gauge the popularity of sites. SEO kind of leaves a trail of crumbs for ants to follow, if you will, or a trail of Reese’s Pieces for ET – it sets up a path for searchRead more