Holiday Countdown: Your Artist Shops Holiday Checklist!

Getting ready for the holiday shopping season can be stressful enough for shoppers. But for online shop owners, between running promos, getting your shop ready, setting up ads, and getting your social media posts planned, it can feel downright overwhelming. So we’ve made it a little easier! Instead of having a big glob of “to-dos” piling up so high that you don’t know where to start, we’ve broken it down for you into five things you have to do for a successfulRead more

Holiday Countdown: Important Holiday Dates to Know

Ever noticed how department stores put out their holiday items earlier every year? Besides giving a new meaning to the term “Christmas in July”, from a sales standpoint they’ve got the right idea. Last year, eMarketer reported that by the end of October, “more than half of holiday shoppers have already begun buying gifts.” And according to the National Retail Federation, last year the holiday sale season represented almost 20% of total retail industry sales (!!). This is the time of year that people haveRead more

Holiday Countdown: How to Get Featured in a Gift Guide

Welcome to our Holiday Countdown series! While the vast majority of us don’t even want to start thinking about Christmas lights until the first snowfall, for those of us in the online store world ‘tis the season to start planning. Like, yesterday. The National Retail Federation reported that for some retailers, the holiday season can account for as much of 30% of the stores’ annual sales.We want your shop to be all prepped for the upcoming holiday shopping season by helping you plan ahead!  It’sRead more

How to Gear Your Back to School Sale to More Than Just Parents

When you think about back to school sales, you usually think about those nostalgic days of being a kid and getting all your awesome new notebooks and pencil cases ready for the year (and finishing that whole summer reading assignment in three days). But back to school sales can appeal to a much wider audience than those who are in school. Here are a few tips on how to gear your back to school sale to more than just parentsRead more

5 Tips for Running a Promotion

Running a promotion seems simple enough. But from the length of email subject lines to using a flat image vs lifestyle photo, there are many factors that impact who clicks what, how good a deal sounds to customers, and ultimately, how effective your sale is. Based on some tricks of the trade that we’ve tried and tested right here at Threadless (after 17 years to boot!), here are 5 things to do when running a sale to make sure it’s super effective!Read more

5 Ways to Make More Money in May

New month, new promos! We reckon that after our March and April promotions, you’re feeling pretty ready for this next list of five ways to make more money in May. April showers bring May flowers, but springtime blooms aren’t the only green we want you to be seeing this May – we also want you to make some bucks off of your Artist Shop. The rules for the May promos are the same: all this month, we’ll be challenging you to promote a specific product orRead more

How to Schedule Your Social Media Posts

Social media always seems like something spur of the moment, sporadic, impulsive. Why else would we have Twitter rants? But when it comes to posts that promote your Threadless Artist Shop and your designs, your content should be a little more thought out and curated as a way of representing you and your brand. And one way of doing that is by planning it ahead of time with a social media posting schedule or calendar. A social media calendar is aRead more

8 Reasons You Might Not Be Seeing Sales

So you’ve got your Shop’s social media accounts all set up, your Shop is lookin’ good, your SEO is awesome, annnd…nothin’. Your Shop’s piggybank and customer cart is gathering pixel dust and virtual cobwebs. Here are 8 reasons you might not be seeing sales, and their solutions! .     .     . Relevance From dank memes to pop culture references, there’s nothing wrong with taking advantage of trends while they’re hot! Because once their window closes, dammn, Daniel, it’s time to move on. OurRead more

14 Ways to Make Your First Sale

If your online shop is awesome, but no one is around to see it, does it make a sale? After taking all the time you need to set up your store, it can be easy to hit a brick wall when you get to the whole how-do-I-sell-this-stuff part. There’s no magic “That Was Easy” button when it comes to making your first sale, but there are a ton of tips and tricks that can help you get there. Here are some 14 tips to help youRead more

How to Build an Email List

In almost any article you come across about how to build your audience or up your sales (including in ones on this blog), one of the suggestions is always simply, “build an email list.” Which is understandably followed by one question: well how?! Luckily, from the recent Artist Shops update that allows you to see the email addresses of customers who have purchased from your Shop, to hosting a giveaway or contest, there are lots of ways of going about it. Here are a few tipsRead more

How to Get Bloggers and Influencers to Promote Your Product

While it’s always a good idea to have a blog for your business, getting other blogs to post about your product or online shop is not only super flattering; it’s also a great way to tap into their audience to promote your stuff! But anyone who’s tried emailing everyone from bloggers to journalists knows that more often than not, you get radio silence before you even get a “no thank you.” Here are some helpful guidelines, examples, and an example email you can copy,Read more

How to Make a Promotional Calendar

We’ve all faced the regret of a holiday or event rolling around, only to totally miss it or to half-ass it, whether it’s happened to you as a shop owner or just someone trying to be social. The struggle is real. But for Shop owners, this can mean missing important opportunities to boost your sales. Knowing how to make a promo calendar is a key part of efficiently planning out what holidays you want to plan promos and sales for,Read more