The holiday season brings more than just festive cheer. It’s a high-stakes time for e-commerce, with recent data showing that holiday sales make up nearly 20% of annual retail revenue.1 For Artist Shops, this means endless opportunities to connect with gift-seeking shoppers and grow your brand. It also underscores how important it is to have a robust holiday marketing plan in place. Sound daunting? We’re here to help. This Artist Shops Holiday Checklist is your guide to prioritizing, prepping, andRead more
Posts tagged: #ecommerce
The Power of Limited Edition Merch: Creating a Buzz Around Your Shop
In the bustling world of e-commerce, the allure of limited edition merch is undeniable. These exclusive, often time-sensitive offerings are a way to build excitement around your Artist Shop without necessarily having to run a sale. Understanding the value of rarity and exclusivity can not only enhance your brand’s appeal but also give your sales some extra juice, especially during holidays and special events. The Appeal of Limited Editions: Understanding Consumer Psychology Limited edition merch taps into a basic humanRead more
NO CREATOR FEES at Threadless Artist Shops. Here’s why.
Short Answer: Threadless exists to help artists succeed. This has been our mission for more than 20 years, and we take it to heart every day, in everything we do. Longer—But Totally Worth Reading—Answer: Our diverse, global community of artists (and the people who support them) always comes first. We wouldn’t be who we are without you! For more than 20 years, we’ve partnered with hundreds of thousands of artists, promoting their independent art to millions of fans around theRead more
Avoid Common SEO Mistakes with These 6 Best Practices
Deep down inside, we all want to be number 1 in someone’s eyes. When it comes to SEO, we mean it literally. Getting your merch store to rank at the top of search engine results pages (SERPs) can boost your traffic and help you convert new leads into customers. This may seem like a herculean task, but it’s not impossible if you avoid common SEO mistakes that could exile you to page 35. Nothing good happens on page 35. TrustRead more
Top 10 Trending Keywords in the Marketplace This Summer
If you started your own Artist Shop with the goal of growing your art business, the Threadless Marketplace will help you get discovered. One way to attract new customers is by creating designs around search terms that are currently trending. To help you with this strategy, we’ve gathered a list of trending keywords this summer that are popular in the Marketplace. Before we dive in, here are a few things you should know about the Threadless Marketplace: ✩ It’s curatedRead more
The Anatomy of a Perfect Instagram Post
Whether you run your own Artist Shop sales or Threadless manages your promotions for you, a sale can only be successful if you promote it. We know, promoting yourself might feel like it goes against your instincts as an artist. Or maybe you’re just not comfortable putting yourself out there in that way. But nowadays, promotion on social media is essential to growing your art business. To make it easier for you, we’re going to break down how to promoteRead more
Your Artist Shops Holiday Checklist: 2021 Edition
We’re already deep in the trenches of the holiday season. If you’ve been here before, welcome back! First time? Just follow our lead and we’ll help you navigate through the chaos of running an online shop during the busiest time of the year. There’s a lot to do to ensure your holiday season is successful, from refreshing the look of your shop to strategizing promos to mapping out your social media schedule. We want to make that to-do list lessRead more
How to Join the Season of Giving this Holiday
The busiest shopping season is upon us. This time of year is your best opportunity to attract new visitors to your Artist Shop and convert them into regular customers. Your success is our priority, and that’s why we’re letting you in on our upcoming Season of Giving holiday campaign. We’re sharing our concept with you to give you ideas on how to market your shop during the holiday season. This year, we’re focusing on the warm, fuzzy feeling we allRead more
The Anatomy of a Perfect Homepage
You walk into a boutique and the jeans are mixed with the blouses, the staff is apathetic, and the mannequins are passed out drunk on the floor. What are the chances you’ll end up buying anything? Probably pretty slim. The lesson here is that a strong first impression can be the difference between attracting or repelling customers. This is especially true when it comes to the homepage of your Artist Shop. Unless your visitors arrive through a side door, suchRead more
5 Hacks to Grow Your Online Business
Running a successful online business requires strategy. It’s not a set-it-and-forget-it endeavor. If you’re continually focused on improving your customer experience, from the way your brand’s expressed on your homepage to the kinds of products you offer and the frequency with which you add new art, then you’ll likely see repeat shoppers and increased traffic over time. We’ve gathered the latest Artist Shops hacks artists are using to ensure their brands stand out, their art’s well represented on each product,Read more
8 Things Artists Who Sell Their Own Work Hate Doing
Selling your work involves two very different sides of the same coin. On the one side, every artist knows how rewarding it is to start selling their artwork. But every artist ALSO knows that the busywork needed behind the scenes can also take away from time you could be spending creating new work. Le sigh: the struggle is real. Luckily, as creatives, we can all gripe about it together and we can also find solutions together! Here are 8 things artistsRead more
8 Ideas For Fall Sales
“It’s beginning to look a lot like sale season!” As crazy as it may have been to see Halloween decorations and even Christmas lights lining the aisles of Target in July, planning and starting sales a little early is a good idea. A study done by the National Retail Federation found that 40% of people shopping for holiday gifts start before Halloween, but an equal amount of shoppers start in November (woocommerce). But fall sales are also a great way to test your bestsellers, worstsellers, and to help youRead more