Selling your work involves two very different sides of the same coin. On the one side, every artist knows how rewarding it is to start selling their artwork. But every artist ALSO knows that the busywork needed behind the scenes can also take away from time you could be spending creating new work. Le sigh: the struggle is real. Luckily, as creatives, we can all gripe about it together and we can also find solutions together! Here are 8 things artistsRead more
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How to Tell Your Brand’s Story
Marketing genius Seth Godin once wrote, “Great marketers don’t make stuff. They make meaning.” Creating a brand isn’t just about selling products; it’s also about selling a story and lifestyle that customers want to be a part of. Having a strong story and personality for your brand can help spark a human connection with people, and that can turn into sales. Find out how to tell a strong story, how it connects you to customers, and why it matters. . Read more
How to Get More Followers on Social Media
“How do I get more followers?” It’s the age-old question…well, of the Internet age, that is. Now that we can all be celebrities from our couch and smartphone through social media, we find that building up a following is often easier said than done. But while it’s not as simple as “if you post it, they will come”, there are many simple tricks you can utilize to help out. Because more followers means more potential customers to buy your amazingRead more
Update: Artist Shops products on Threadless!
***UPDATE!*** Exciting news! Now you can search for Discover products and Artist Shops right on Threadless.com! You and your customers can now search for Discover Products as well as for Artist Shops by design title, Shop name, by tags, and even filter by department and style on Threadless! You asked, we listened, and the wait is finally over. What are you waiting for? Try it out here! Putting your shop together is easy. Getting your shop in front of new eyes? That can beRead more
Holiday Countdown: How to Get Featured in a Gift Guide
Welcome to our Holiday Countdown series! While the vast majority of us don’t even want to start thinking about Christmas lights until the first snowfall, for those of us in the online store world ‘tis the season to start planning. Like, yesterday. The National Retail Federation reported that for some retailers, the holiday season can account for as much of 30% of the stores’ annual sales.We want your shop to be all prepped for the upcoming holiday shopping season by helping you plan ahead! It’sRead more
Add Custom Photos to Your Artist Shop!
Want to spruce up your Artist Shop? Now you can feature your products in a whole new way by adding custom product photos to your shop! With this new feature, you can add photos to your homepage, as well as to any collections in your shop. It’s no secret that when it comes to selling products, images can seriously help boost sales. One analysis of 5,000 e-mail campaigns found that the ones that used images got a 42% higher click rate than those without images. Designs andRead more
8 Reasons You Might Not Be Seeing Sales
So you’ve got your Shop’s social media accounts all set up, your Shop is lookin’ good, your SEO is awesome, annnd…nothin’. Your Shop’s piggybank and customer cart is gathering pixel dust and virtual cobwebs. Here are 8 reasons you might not be seeing sales, and their solutions! . . . Relevance From dank memes to pop culture references, there’s nothing wrong with taking advantage of trends while they’re hot! Because once their window closes, dammn, Daniel, it’s time to move on. OurRead more
How to Build a T-Shirt Business: Week 3
Building a T-Shirt Business: Week 3 Artist Shops is a platform associated with creatives, designers and artists, but it can be used for anything. What I’ll be attempting in this series is to build a t-shirt business from scratch within the limitations of 30 minutes a day. Expect a lot of hacks, automation, and stealing to get this done. Read the rest of the series here: Week One & Week Two Day Eleven Social Promotion It’s time to get a couple social media accounts created. I’m going toRead more
14 Ways to Make Your First Sale
If your online shop is awesome, but no one is around to see it, does it make a sale? After taking all the time you need to set up your store, it can be easy to hit a brick wall when you get to the whole how-do-I-sell-this-stuff part. There’s no magic “That Was Easy” button when it comes to making your first sale, but there are a ton of tips and tricks that can help you get there. Here are some 14 tips to help youRead more
Increase Traffic to Your Artist Shop With Your “About Page”
“I love filling out bios on social media!”, said no one ever. Whether you’re filling out 160 characters or less about yourself on Twitter or in the seemingly infinite bio box on Facebook, there’s something about the question “tell us about yourself!” that makes us forget our names and everything about who we are. So when you saw that Artist Shops now has an “About Page” you can fill out, your brain may have pulled an anxious record scratch. IRead more
How to Use Keywords for Your Online Store
We’ve touched a little on keywords when talking about what SEO is and how to use it to attract more customers. But keywords and their usage is one hefty topic that shouldn’t be limited to a few measly bullet points; there’s a lot that goes into keywords, finding the right ones, and how to use them to get the most out of them. Here’s our guide on how to use keywords for your online store! . . . What areRead more
How to Build a T-Shirt Business: Week 2
Building a T-Shirt Business Week 2 Artist Shops is a platform associated with creatives, designers and artists, but it can be used for anything. What I’ll be attempting in this series is to build a t-shirt business from scratch within the limitations of 30 minutes a day. Expect a lot of hacks, automation, and stealing to get this done. Look for the other parts? Want to read the other parts? Week One & Week Three Day Six Design Currently I’m using Affinity Designer when designing, but Photoshop has a great tool toRead more