Holiday email marketing sounds easy enough, right? You send frequent—but not too frequent—emails and write inclusive holiday campaigns. You offer some can’t-miss-them deals. If only it were that easy! Your customers’ inboxes are filling up this time of year, so to keep your email list merry, bright, and subscribed, here are six top holiday email marketing mistakes. Going Off-Brand for the Sake of Holiday Banter We love a holiday pun and can’t get enough of well-crafted yuletide banter (just wait,Read more
Make Your Lifestyle Photography Festive for the Holidays
With the holidays right around the corner, it’s time to spruce up your lifestyle photography for the biggest shopping season. Making your product images seasonally relevant is a great way to give your sales a boost heading into the new year. How do Seasonally Relevant Photos Boost Sales? Dressing up your online shop for the holidays is a proven strategy to boost sales. Seasonal sales and promotions influence 65% of shoppers’ holiday purchases, according to a recent survey by theRead more
How to Curate Your Instagram Profile for the Holidays
Time to carve the turkey, deck the halls, and make your Instagram grid look merry and bright. The holidays are an advantageous time to connect with your audience on Instagram with almost a quarter of holiday shoppers using social media to knock out their gift list. We’ve gotten in the holiday spirit and gathered a helpful guide for you to prepare your Instagram profile for Q4. Know Your Audience Instagram magic doesn’t happen in a silo—it pulls inspiration from platform-specificRead more
Update Your Product Pages for Holiday Shoppers
You’re getting your shop ready for increased holiday traffic and joyful holiday shoppers. But there’s one (very important!) element you’re likely overlooking: product pages. The individual pages for each product play a role in how easily your customers are able to find your products via search. You’re already aware of how you can drive more traffic to your shop with different search engine optimization tactics. But holiday shopping takes looking for the right online apparel to the next level. CustomersRead more
Why Twitter For Small Business Isn’t Dead
As a small business owner, time is your greatest resource. From admin activities to marketing your brand to actually crafting your product, you’re constantly making decisions about how to allocate your time. In 2016, when eMarketer predicted that Twitter usage growth would drop from 8% to 2%, many business owners decided Twitter wasn’t worth their time. Of the brands that stuck around, a large percentage continue to use the post-and-ghost method, yielding little results and bolstering the rumor that TwitterRead more
Threadless Introduces Print-On-Demand Dropship Software “ASES”
Say goodbye to inventory! Artist Shops Enterprise Solutions (ASES) utilizes intelligent order routing software and a network of best-in-class make-on-demand manufacturing suppliers to allow businesses to easily tap into and scale a digital supply chain that requires no inventory investment. Traditional brands and retailers are beginning to realize the many benefits of transitioning their supply chain to digital. But, this transition is not as simple as partnering with a single digital printing supplier. That’s where ASES comes in. Over theRead more
Start Sweating—and Selling—Performance Tees and Activewear
Activewear is here, and it’s taking off as more Artist Shop owners add short and long sleeve performance tees to their shops. It’s a versatile product for many reasons—the fabric being specifically designed for movement makes it a great fit for customers looking for workout clothes, athletic wear, activewear, and even athleisure apparel. Whether you’ve already created your own custom performance tees or are considering adding them to your product lineup, read on for our tips to design, market, andRead more
How Managed Pricing and Promotions Helps Artist Shop Owners
As a creative professional, running a sale can be one of the most time-consuming aspects of growing your business. Everything from when you’re marketing your products and how you’re communicating about them to what promotion you’re offering and for how long, can impact your sales and long-term growth. If you have a background in sales, marketing, operations, or finance, you might already have a feel for when to lower pricing for certain products in order to drive traffic to yourRead more
How to Design, Market, and Sell Custom Shoes
Selling your designs on custom, handmade-to-order shoes is a unique way to offer customers your wearable art. But if you don’t have a background in apparel, product design, or fashion, designing and marketing your own shoes can feel daunting. Breathe deeply, and read on. There are plenty of good reasons to include custom slip-ons as a product in your online store. Take the leap and read our tips for designing and marketing your own custom shoes. Scope Shoe Specs StartRead more
Create Costume-Ready Halloween Designs
Holidays are an incredibly powerful time to earn more with your online business. Your customers and social followers are already searching for products with the holiday’s theme in mind. Halloween, which emphasizes consumers getting new apparel unique for the occasion, is no exception. Why not make brand-new art on the products you already offer that can be combined in creative ways to help your customers create their smartest Halloween costume yet? Our Halloween design guide outlines several surprising ways toRead more
Fall Design Tips and How to Stay Seasonally Relevant
Before the season starts turning, it’s valuable to make a plan for new fall-inspired designs to add to your online business. While creating designs that embody your brand and resonate with your current audience is important, your shop can benefit from offering a variety of designs that appeal to an even wider customer base. Don’t abandon your brand’s aesthetic and tone, just apply it to seasonally relevant themes, colors, and products. Then when customers explore your Artist Shop as theRead more
9 Proven Strategies to Grow Your Brand Online
As a small business owner, there are a lot of ways to track and celebrate growth. You can grow your audience on social, subscribers to your newsletter, and visitors to your site. You can also monitor engagement with those different audiences and grow the level of active participation across those channels. There’s always revenue to monitor and hopefully increase over time, as well as units sold, and unique and repeat customers. We’ve collected our favorite Creative Resources to help guideRead more