How to Create an Effective Facebook Ad

We’ve all seen Facebook ads in our newsfeed – some catch our attention, others we keep scrolling past without thinking (or looking) twice. But how do you actually make one of these ads and get them in front of your audience? And better yet, once you reach that audience, how do you ensure potential customers don’t just scroll right on by? We put together a guide that breaks down how to create an effective Facebook ad so you can addRead more

How Automating Your Social Media Posts Leads to Better Growth

Did you know that every second, about 6,000 tweets are published? That’s a lot of feed-scrolling. When it comes to posting on social media, you have to have some solid content if you want to stand out. And automating your social media posts helps. Think about it; not only does it allow you more time to get creative with your social media posts rather than scrambling to get something up at some point during the day; it also opens you up to a wholeRead more

The Psychology Behind How Urgency Drives Sales

Picture this: you’re waiting in line at a store to get to the register. In front of you, there’s a stand with mini cubbies and shelves filled with cheap, pocket-sized items…and your eye catches a tiny container of fancy hand cream. The line starts moving faster and your heart races – “do I buy it or not? Do I really want to wait in line again or come all the way back to this store? I should just do itRead more

Holiday Countdown: Your Artist Shops Holiday Checklist!

Getting ready for the holiday shopping season can be stressful enough for shoppers. But for online shop owners, between running promos, getting your shop ready, setting up ads, and getting your social media posts planned, it can feel downright overwhelming. So we’ve made it a little easier! Instead of having a big glob of “to-dos” piling up so high that you don’t know where to start, we’ve broken it down for you into five things you have to do for a successfulRead more

Holiday Countdown: Important Holiday Dates to Know

Ever noticed how department stores put out their holiday items earlier every year? Besides giving a new meaning to the term “Christmas in July”, from a sales standpoint they’ve got the right idea. Last year, eMarketer reported that by the end of October, “more than half of holiday shoppers have already begun buying gifts.” And according to the National Retail Federation, last year the holiday sale season represented almost 20% of total retail industry sales (!!). This is the time of year that people haveRead more

Holiday Countdown: How to Get Featured in a Gift Guide

Welcome to our Holiday Countdown series! While the vast majority of us don’t even want to start thinking about Christmas lights until the first snowfall, for those of us in the online store world ‘tis the season to start planning. Like, yesterday. The National Retail Federation reported that for some retailers, the holiday season can account for as much of 30% of the stores’ annual sales.We want your shop to be all prepped for the upcoming holiday shopping season by helping you plan ahead!  It’sRead more

How to Get Your Online Store Ready for the Holidays

It’s the most wonderful time of the year…especially for making sales! ‘Tis the season to get gift shopping, and because of this, the holidays are prime time for your to get an extra boost in sales and publicity for your store. Here are some tips for how to get your online store ready for the holidays! Update Your Online Store with Holiday Graphics & Sale Info Making a holiday-ized version of your business homepage and social media profile photos isRead more

How to Promote Yourself on Social Media

When it comes to getting your work out there, social media is the ultimate double-edged sword. On the one hand, you can get your work in front of everyone around the world! On the other hand, so can every other online shop trying to sell their stuff. How do you stand out in this vast sea of hashtags and cats? With a little help from our social media expert and master Craig Shimala and Artist Shop owners who are owning promoting themselves, hereRead more

How to Gear Your Back to School Sale to More Than Just Parents

When you think about back to school sales, you usually think about those nostalgic days of being a kid and getting all your awesome new notebooks and pencil cases ready for the year (and finishing that whole summer reading assignment in three days). But back to school sales can appeal to a much wider audience than those who are in school. Here are a few tips on how to gear your back to school sale to more than just parentsRead more

5 Tips for Running a Promotion

Running a promotion seems simple enough. But from the length of email subject lines to using a flat image vs lifestyle photo, there are many factors that impact who clicks what, how good a deal sounds to customers, and ultimately, how effective your sale is. Based on some tricks of the trade that we’ve tried and tested right here at Threadless (after 17 years to boot!), here are 5 things to do when running a sale to make sure it’s super effective!Read more

What $5 Will Get You in Social Media Ads

It’s one thing to set up social media channels for your online store and portfolio. It’s another thing to get people to click through social media to your actual site. Sometimes this is easier said than done. Enter social media advertising. Advertising is everywhere we look. At the end of the day, it’s a good way to get ahead of the pack and get yourself noticed. And I know what you’re thinking. Advertising = $$$. The whole “gotta spend money toRead more

How to Make a Social Media Calendar

We’ve talked a little bit about how you should plan out your social media posts, but where do you actually put that info? In a paper planner? Your phone calendar? Written on the back of your hand? There’s no one “right” way to plan out your social media posts (although the back of your hand isn’t a great choice). What matters is that you use the method that’s easiest, clearest, and most convenient for you so that you’re promoting your Threadless Artist Shop with prime contentRead more