So you’ve got your Shop’s social media accounts all set up, your Shop is lookin’ good, your SEO is awesome, annnd…nothin’. Your Shop’s piggybank and customer cart is gathering pixel dust and virtual cobwebs. Here are 8 reasons you might not be seeing sales, and their solutions! . . . Relevance From dank memes to pop culture references, there’s nothing wrong with taking advantage of trends while they’re hot! Because once their window closes, dammn, Daniel, it’s time to move on. OurRead more
Posts filed in: Email Marketing
Email being a thing of the past is, well, a thing of the past! It may not be the most cutting edge technology, but everyone and their Grandma has email (literally), which gives you a wide reach. And email marketing by sending out e-newsletters or sending out announcements and coupon codes are just a few ways you can keep customers updated and influencers informed.
Email can be utilized in a way that’s creative, effective, and feels a little more professional than sliding into peoples’ DMs. There are a ton of creative ways to utilize email as an outreach tool for spreading the word about your brand and products; here, we’ll show you everything from how to build an email list, to how to make an email newsletter, to why buttons in email make you super clickworthy. Welcome to the wonderful (e)world of email.
14 Ways to Make Your First Sale
If your online shop is awesome, but no one is around to see it, does it make a sale? After taking all the time you need to set up your store, it can be easy to hit a brick wall when you get to the whole how-do-I-sell-this-stuff part. There’s no magic “That Was Easy” button when it comes to making your first sale, but there are a ton of tips and tricks that can help you get there. Here are some 14 tips to help youRead more
How to Build an Email List
In almost any article you come across about how to build your audience or up your sales (including in ones on this blog), one of the suggestions is always simply, “build an email list.” Which is understandably followed by one question: well how?! Luckily, from the recent Artist Shops update that allows you to see the email addresses of customers who have purchased from your Shop, to hosting a giveaway or contest, there are lots of ways of going about it. Here are a few tipsRead more
How to Get Bloggers and Influencers to Promote Your Product
While it’s always a good idea to have a blog for your business, getting other blogs to post about your product or online shop is not only super flattering; it’s also a great way to tap into their audience to promote your stuff! But anyone who’s tried emailing everyone from bloggers to journalists knows that more often than not, you get radio silence before you even get a “no thank you.” Here are some helpful guidelines, examples, and an example email you can copy,Read more
How to Make a Promotional Calendar
We’ve all faced the regret of a holiday or event rolling around, only to totally miss it or to half-ass it, whether it’s happened to you as a shop owner or just someone trying to be social. The struggle is real. But for Shop owners, this can mean missing important opportunities to boost your sales. Knowing how to make a promo calendar is a key part of efficiently planning out what holidays you want to plan promos and sales for,Read more
Offer Free Shipping to Your Customers!
You can now offer free shipping to your customers when they order from your Artist Shop! We’ve all had that moment; you’re shopping online, you’ve got a full cart, and you’re looking at the price wondering, “to buy? Or not to buy? That is the question…” Then the online store hits you with the sweet, sweet salvation of a “free shipping” offer and boom: your purchase is officially justified enough to hit the “complete my purchase” button. It’s a nice surprise for customers, andRead more
10 Ways to Sell Your Art Outside of a Gallery
Starting to sell your art as prints for people to hang on their walls is a fantastic way of getting your art noticed while making some money. Marketing tees and apparel is one thing – you can create lifestyle photography, use your friends as models and walking billboards, create style guides, etc. But how do you sell your art in an engaging way? Here are 10 ways to sell your art 1. Offer different types of canvases Problem: Just like some people prefer tri-blend toRead more
What Makes You Click-Worthy? Why Buttons Work
People. Love. Buttons. From pressing every button in the elevator as kids (and sometimes grown-ups), to the trope of the forbidden “big red button” always getting pressed, there’s something irresistible about pressing buttons. I mean, who hasn’t wanted to do this on The Voice? There are actually a lot of things that make pressing buttons tantalizingly tempting. And when it comes to trying to direct people to a product of yours or trying to get them to click into your shop or toRead more
10 Podcasts You Should be Listening to
There are a ton of helpful ecommerce and marketing books out there. But you’re a busy artist growing their business, maybe growing your online store. You don’t always have time to sit down and read Ecommerce For Dummies. That’s where podcasts can come in handy. Podcasts allow you to multi-task, maybe make some art and tend to your shop, while you passively listen and get some amazing advice. If you want lots of ecommerce answers with none of the hours put into scouring through booksRead more
How to Make a Gif to Promote Your Shop
You gotta love Gifs. Whether you’re sending them to friends or staring at Hamilton Gifs over and over again to feel like you’ve seen the show (tested and approved), Gifs are fun little loops of endless possibilities; including being great advertising tools. If you’re wondering how to make a gif to advertise your stuff, check out exhibit A: our graphic designer Katie Lukes’ Artist Shop Gif: Katie’s Gif does a great job highlighting her designs, apparel, and Artist Shop in a sweet and simple Gif. And the great news?Read more
9 Ways to Get Your Art Noticed
“How do I get people to see my art?” – that is the question. Because let’s be real – there’s a lot of art out there. Not all of it is good, buy-worthy art, but the whole artistic industry is pretty saturated, and it’s easy for art to get lost in the fray. So how do you make yours stand out? Here 9 ways to get your art noticed: 1. Posters for Local Events Try starting local! If your town has a regular FarmersRead more
How to Promote Your Comic Book
With comics becoming more mainstream and more alternative comics being sought out, it’s a good time to be in the industry. No longer are comic conventions tiny, niche, intimate gatherings – now, they’re full of A-listers and attract hoards of crowds. They’re the new cool and it’s more important than ever to learn how to promote your comic book or webcomic. 5 Ways on How to Promote your Comic Book 1. Crowdfunding TO PROMOTE YOUR COMIC BOOK Don’t underestimate the power ofRead more