The process of getting press around your shop is such a double-edged sword. On the one hand, in the world of publications? There are so many options! On the other hand, there are so. many. options… It’s one thing to even just filter which publications would be the best ones to cover your shop and you as a designer. It’s a whole ‘nother thing to, y’know…get them to actually do that. Here are some tips for how to figure out what publications to contact, how toRead more
Posts filed in: Email Marketing
Email being a thing of the past is, well, a thing of the past! It may not be the most cutting edge technology, but everyone and their Grandma has email (literally), which gives you a wide reach. And email marketing by sending out e-newsletters or sending out announcements and coupon codes are just a few ways you can keep customers updated and influencers informed.
Email can be utilized in a way that’s creative, effective, and feels a little more professional than sliding into peoples’ DMs. There are a ton of creative ways to utilize email as an outreach tool for spreading the word about your brand and products; here, we’ll show you everything from how to build an email list, to how to make an email newsletter, to why buttons in email make you super clickworthy. Welcome to the wonderful (e)world of email.