How to Make a Gif to Promote Your Shop

You gotta love Gifs. Whether you’re sending them to friends or staring at Hamilton Gifs over and over again to feel like you’ve seen the show (tested and approved), Gifs are fun little loops of endless possibilities; including being great advertising tools. If you’re wondering how to make a gif to advertise your stuff, check out exhibit A: our graphic designer Katie Lukes’ Artist Shop Gif:


Katie’s Gif does a great job highlighting her designs, apparel, and Artist Shop in a sweet and simple Gif. And the great news? Animated Gifs don’t require you to be an animator from Pixar to create them – they’re a breeze to make.

We’ve talked about how to make creative content to promote your shop on social media, and we’ve talked about how to promote your shop for just a couple of bucks through advertising. Here’s how to make a gif to advertise your online store, art, apparel, etc.

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Don’t have Photoshop? No problem!

Here are 4 sites that you can use to make Gifs with (in no particular order):


Want to use your Gif on Instagram? IG isn’t the most Gif-friendly platform, their version of Gifs being mainly “Boomerang.” But if you want to include your Gif on Instagram, there’s a way to do this!

If you have Photoshop, you can export your Gif as a video by going to File > Export > Render Video and voila! You can save as a video and use your awesome creation on Instagram.

Sign up for your own Artist Shop here and start promoting your art today!

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We’re an artist community built on the power of helping each other succeed — if you’re reading this and have tips of your own to share, please do so in the comments! Thank you!

Amazing video tutorial created by Luis Romero, and illustrations (and Gif) done by the fabulous Katie Lukes

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