Holiday Promo Toolkit: Create Festive Social Media Posts That Drive Sales

The holiday season is the biggest opportunity of the year to boost your Artist Shop sales. During this critical shopping season, shoppers are actively searching for unique, personal gifts that stand out. To capture their attention, it’s essential to keep promoting your shop consistently throughout the season. Did you know that nearly 40% of shoppers start their holiday buying as early as October?1 The most successful Artist Shops maintain a steady, engaging presence, and that momentum can be the differenceRead more

Stand Out on Social: Engaging Video Strategies for Shop Owners

As an Artist Shop owner, promoting your merch on social media is essential to making sales and growing your brand. This type of marketing is most effective when it features content that captures attention and engages without feeling like just another ad. Creating promotional content that feels natural and authentic is what makes you stand out on social. In this post, we’ll show you a variety of Threadless influencer videos that are examples of how to make your Instagram andRead more

The Power of  Limited Edition Merch: Creating a Buzz Around Your Shop

In the bustling world of e-commerce, the allure of limited edition merch is undeniable. These exclusive, often time-sensitive offerings are a way to build excitement around your Artist Shop without necessarily having to run a sale. Understanding the value of rarity and exclusivity can not only enhance your brand’s appeal but also give your sales some extra juice, especially during holidays and special events. The Appeal of Limited Editions: Understanding Consumer Psychology Limited edition merch taps into a basic humanRead more

Impulse Goods: Top Artist Shops Products for Cart Building

The last time you shopped at a store, you probably at least glanced at the items on display at the cash register—stuff like candies, magazines, and novelties. These smaller, lower-priced items are there to entice shoppers to make impulse purchases and spend a little more than they originally planned. You can employ a similar strategy in your own Artist Shop by showcasing budget-friendly products that are great for cart building. According to a recent survey by SlickDeals.net, 73% of respondentsRead more

Build a Successful Merch Brand Over Time with These Three Essential Steps

Unless you have an incredible stroke of luck, overnight success is highly unlikely for any career path. Though it’s not impossible to have a viral moment that speeds up your trajectory, it usually takes a prolonged, sustained effort to get where you really want to go. The same is true for artists who aspire to build a successful merch brand with their art. If that’s your ultimate goal, Artist Shops can certainly give you a head start. This free-to-use platformRead more

Attract Last-Minute Holiday Shoppers with Gift Cards and Promo Codes

Throughout the holiday season, it’s important to remind your followers about holiday shipping deadlines so they receive their orders on time. But what happens when those deadlines pass? Are they out of luck? Do you stop promoting your Artist Shop? Of course not! Gift Cards and Promo Codes are a great way to attract last-minute shoppers as the season winds down. Gift Cards are the safest, most convenient gift option you can offer holiday shoppers. That’s probably why, according toRead more

Your 2022 Artist Shops Holiday Checklist

The holiday shopping frenzy has begun and it’s your time to capitalize on the busiest season of the year for e-commerce. There’s so much to do and so many opportunities for your brand to grow that it can feel overwhelming. Where do you even start? The Artist Shops Holiday Checklist is here to guide you through the hectic season and help ensure your holiday promotions are a success. The strategy? Divide and conquer. We split this year’s checklist into fourRead more

Create a Free “Link in Bio” Landing Page for Your Brand

If you’re looking to sell your art online, you should make it as easy as possible for your social-media followers to find you on all platforms where they can support you. But that gets tricky on Instagram since it only allows you to add one external link to your bio. Plus, the app doesn’t allow hyperlinks in posts to your feed. So how else are you supposed to share links to all of the rad stuff in your shop? WeRead more

How to Successfully Launch a New Product with Artist Shops

Print-on-demand websites enable you to upload your graphic art and make it available for sale on a variety of products in only minutes. But despite how quick that process is, a product launch requires a lot more thoughtful planning for it to have a meaningful impact. If you’re looking to drive sales and grow your business, Threadless Artist Shops offers you a variety of tools and resources to help make your launch a success. Follow along to learn best practicesRead more

10 Answers to the Question “How Do I Get More Sales?”

After you’ve spent all that time making your homepage look awesome, tweaking your shop’s SEO, and setting up all of your social media accounts, it can feel discouraging when your products aren’t flying off the shelves like you want them to. So what’s an Artist Shop owner gotta do to get more sales? That’s the question of the century. Back in 2017, our team shared 8 Reasons You Might Not Be Seeing Sales, offering tons of advice that’s still helpfulRead more

How to Add Threadless as a Branded Partner on Instagram

According to Instagram’s Business Team, “68% of people say they come to Instagram to interact with creators.” If you’re an artist, there are thousands of unreached users out there who would love to discover your art and get to know you better. Instagram’s Branded Content ads enable businesses like Threadless to promote your branded content posts as ads targeting audiences beyond the people who already follow your account. If you’d like a chance for our social media team to boostRead more

The Anatomy of a Perfect Instagram Post

Whether you run your own Artist Shop sales or Threadless manages your promotions for you, a sale can only be successful if you promote it. We know, promoting yourself might feel like it goes against your instincts as an artist. Or maybe you’re just not comfortable putting yourself out there in that way. But nowadays, promotion on social media is essential to growing your art business. To make it easier for you, we’re going to break down how to promoteRead more