Lifestyle Overlays That’ll Make Your Art Pop

Lifestyle photography showcases your products in real-life situations, out in the real world. This allows potential customers to envision themselves using your products in their everyday lives. 75% of online shoppers rely on product photos when deciding on a potential purchase¹. High-quality lifestyle photography not only helps you drive conversions in your Artist Shop, but it can also increase engagement on your social-media posts. More shares equals more conversions! Most lifestyle photography requires a professional-grade camera, near-perfect natural lighting, andRead more

The Foolproof Guide to Email Marketing for Beginners

I don’t care what you’ve heard, email marketing is NOT dead. In fact, you’re losing out on a huge percentage of revenue if you don’t have an email strategy set up! Neil Patel quotes email marketing at an estimate of 23% of a total business revenue. The good thing is, it’s not too late to build your email-marketing strategy. So if you’re a beginner and want to learn about email best practices, this is a great place to start. 1.Read more