The holiday season is upon us, and it’s more than just twinkling lights and merry songs. It’s a pivotal time for e-commerce. According to the National Retail Federation, holiday sales during November and December have made up roughly 19% of total retail sales over the past five years, and the figure can be higher for some retailers.1 This data underscores the monumental potential the holidays bring to online merch stores like yours. It is not just recommended, it’s critical toRead more
Posts tagged: #holiday email marketing
Your 2022 Artist Shops Holiday Checklist
The holiday shopping frenzy has begun and it’s your time to capitalize on the busiest season of the year for e-commerce. There’s so much to do and so many opportunities for your brand to grow that it can feel overwhelming. Where do you even start? The Artist Shops Holiday Checklist is here to guide you through the hectic season and help ensure your holiday promotions are a success. The strategy? Divide and conquer. We split this year’s checklist into fourRead more
6 Posts You Must Read for Holiday Success
The holiday season is your Artist Shop’s time to shine. According to a recent survey conducted by the National Retail Federation (NRF), more than half of consumers plan to do their holiday shopping online in 2021. They also expect to spend an average of $998 on holiday gifts and other items. With today’s shopping trends, your online shop has potential for great success this holiday season. But you must have a comprehensive holiday game plan in place—and we can helpRead more
Your Artist Shops Holiday Checklist: 2021 Edition
We’re already deep in the trenches of the holiday season. If you’ve been here before, welcome back! First time? Just follow our lead and we’ll help you navigate through the chaos of running an online shop during the busiest time of the year. There’s a lot to do to ensure your holiday season is successful, from refreshing the look of your shop to strategizing promos to mapping out your social media schedule. We want to make that to-do list lessRead more
How to Join the Season of Giving this Holiday
The busiest shopping season is upon us. This time of year is your best opportunity to attract new visitors to your Artist Shop and convert them into regular customers. Your success is our priority, and that’s why we’re letting you in on our upcoming Season of Giving holiday campaign. We’re sharing our concept with you to give you ideas on how to market your shop during the holiday season. This year, we’re focusing on the warm, fuzzy feeling we allRead more
Winter is Coming: Prep Your Shop for the Holidays
E-commerce takes the danger out of holiday shopping. Consumers no longer have to camp outside of department stores in the cold for the sake of getting a good deal, or literally duke it out with fellow shoppers over a hotly anticipated product. If they choose, they can get all of their holiday shopping done with just a few taps on their phone. According to the National Retail Federation (NRF), e-commerce accounted for 20.1% of total holiday sales in 2019. ExpertsRead more
Don’t Make These 6 Mistakes with Your Email Marketing this Holiday Season
Holiday email marketing sounds easy enough, right? You send frequent—but not too frequent—emails and write inclusive holiday campaigns. You offer some can’t-miss-them deals. If only it were that easy! Your customers’ inboxes are filling up this time of year, so to keep your email list merry, bright, and subscribed, here are six top holiday email marketing mistakes. Going Off-Brand for the Sake of Holiday Banter We love a holiday pun and can’t get enough of well-crafted yuletide banter (just wait,Read more
Make Your Lifestyle Photography Festive for the Holidays
With the holidays right around the corner, it’s time to spruce up your lifestyle photography for the biggest shopping season. Making your product images seasonally relevant is a great way to give your sales a boost heading into the new year. How do Seasonally Relevant Photos Boost Sales? Dressing up your online shop for the holidays is a proven strategy to boost sales. Seasonal sales and promotions influence 65% of shoppers’ holiday purchases, according to a recent survey by theRead more