Update Your About Page in 4 Easy Steps

You’ve set up your Artist Shop and sales are rolling in. Our community loves your work and they want more! But questions remain. Who are you? What inspires you? Where did you come from? These questions can all be answered in your shop’s About Page. Keep reading to learn how to update your shop in four easy steps! The Importance of a Personal Touch The About Page lets your customers connect with you on a more personal level. Having anRead more

Art Trends: The Resurgence of Post-Impressionism

Art movements stem from a desire to break away from the confines of previous artistic conventions. For example, Impressionism is a departure from realism, not only in technique, but also in composition. The expressive brushstrokes of Impressionist works emphasize how light hits the planes of a particular subject. The artists of this movement also created in-the-moment impressions of their subjects, further separating themselves from realism’s true-to-life depictions of the world. Therefore, Post-Impressionism is a departure from the spontaneity and useRead more

The Anatomy of a Perfect Homepage

You walk into a boutique and the jeans are mixed with the blouses, the staff is apathetic, and the mannequins are passed out drunk on the floor. What are the chances you’ll end up buying anything? Probably pretty slim. The lesson here is that a strong first impression can be the difference between attracting or repelling customers. This is especially true when it comes to the homepage of your Artist Shop. Unless your visitors arrive through a side door, suchRead more

2020 Year in Review: The Resilience and Growth of Our Artist Community

2020 was a gauntlet. From a global pandemic to natural disasters, the year’s onslaught of events had a tremendous impact on the whole world. But doom and gloom weren’t the prevailing themes of the year. Instead, they were perseverance and togetherness in isolation. We’re incredibly proud of the entire Threadless community for not only showing resilience, but also coming together to serve those in need during critical times. This could not have been possible without YOU. Your captivating art wasRead more

New Product Update: Add Ultra Premium Masks to Your Artist Shop!

The holidays are upon us, yet the global pandemic rages on. The Centers for Disease Control and Prevention (CDC) still recommend that everyone wears a cloth face covering while out in public to protect themselves and their neighbors. In other words, everyone must get more comfortable wearing face masks. We want to help you and your customers accomplish this goal. Add our recently launched Ultra Premium Face Mask to your Artist Shop today! This new addition to the Threadless catalogRead more

Transform Your Collections into Holiday Gift Guides

According to a 2022 survey conducted by Criteo, more than half of Gen Z and Millennials are planning to spend more online this year than they did in 2021.1 This increase presents more opportunities for Artist Shop owners to boost their traffic and conversion rate. One way of guiding your customers into making purchase decisions is to create holiday gift guides. The Collections feature in your Artist Dashboard lets you make a unique landing page in your shop for designsRead more

We’ve Increased Your Artist Shop Earnings—Again!

We’re ecstatic to announce that if your Artist Shop is opted into Managed Pricing Promotions, you’ll never earn less than 10% of the sale price during promotional events! In fact, oftentimes you’ll earn more. Whenever we run a sale or promotion in your shop and/or the Threadless Marketplace, you’ll now receive higher minimum earnings across the board when the promotional price of an item drops below the base fee. This will significantly increase your Artist Shop earnings! Who inspired thisRead more

Winter is Coming: Prep Your Shop for the Holidays

E-commerce takes the danger out of holiday shopping. Consumers no longer have to camp outside of department stores in the cold for the sake of getting a good deal, or literally duke it out with fellow shoppers over a hotly anticipated product. If they choose, they can get all of their holiday shopping done with just a few taps on their phone. According to the National Retail Federation (NRF), e-commerce accounted for 20.1% of total holiday sales in 2019. ExpertsRead more

The Foolproof Guide to Email Marketing for Beginners

I don’t care what you’ve heard, email marketing is NOT dead. In fact, you’re losing out on a huge percentage of revenue if you don’t have an email strategy set up! Neil Patel quotes email marketing at an estimate of 23% of a total business revenue. The good thing is, it’s not too late to build your email-marketing strategy. So if you’re a beginner and want to learn about email best practices, this is a great place to start. 1.Read more

Threadless Causes: Making a Difference with Your Artist Shop

Willpower, collaboration, perseverance. It’s going to take that and a whole lot more to reshape the world to be as inclusive and socially aware as we all envision. However, it isn’t always obvious how we as individuals can leverage our unique skills to enact tangible change in our own communities and beyond. That’s why we are excited to present Threadless Causes, an incredibly easy way for you—the artist—to raise funds for the initiatives you support, from Suicide Prevention to HumanitarianRead more

How to Make Your First Sale—and the Next

A mysterious voice in a cornfield somewhere in Iowa once said, “If you build it, they will come.” The same is true for your Artist Shop, but when they come, will they buy? Luckily, you won’t have to wait for an apparition to answer that question if you follow a few simple tips on how to make your first sale. There’s a lot of variables in converting visitors to customers, but the following suggestions can help you lure fish inRead more

New Product Update: Introducing Greeting Cards!

As you may have heard, Greeting Cards are now available in your Artist Shop! While we’ve all received cards in varying degrees of banality and awesomeness, how can YOU make amazing Greeting Cards that will delight your customers and fans and prompt them to purchase? While you have your art game on lock, we’re here to give you some general ideas that may prompt moments of design clarity as you populate your Shop with new or tweaked designs perfect forRead more