According to Instagram’s Business Team, “68% of people say they come to Instagram to interact with creators.” If you’re an artist, there are thousands of unreached users out there who would love to discover your art and get to know you better. Instagram’s Branded Content ads enable businesses like Threadless to promote your branded content posts as ads targeting audiences beyond the people who already follow your account. If you’d like a chance for our social media team to boostRead more
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The Anatomy of a Perfect Instagram Post
Whether you run your own Artist Shop sales or Threadless manages your promotions for you, a sale can only be successful if you promote it. We know, promoting yourself might feel like it goes against your instincts as an artist. Or maybe you’re just not comfortable putting yourself out there in that way. But nowadays, promotion on social media is essential to growing your art business. To make it easier for you, we’re going to break down how to promoteRead more
How to Curate Your Instagram Profile for the Holidays
Time to carve the turkey, deck the halls, and make your Instagram grid look merry and bright. The holidays are an advantageous time to connect with your audience on Instagram with almost a quarter of holiday shoppers using social media to knock out their gift list. We’ve gotten in the holiday spirit and gathered a helpful guide for you to prepare your Instagram profile for Q4. Know Your Audience Instagram magic doesn’t happen in a silo—it pulls inspiration from platform-specificRead more
3 Strategies Top Artists Use to Gain More Instagram Followers
Are you frustrated by watching the Instagram account of your competitors grow while your brand’s follower count has stalled out? Then it’s time to do something about it! Why should you care? These 3 strategies will help you get more followers for your Instagram account. The facts are pretty straightforward: 94% of all adults use social media! There are three tactics to use on social media, and I reference two successful artists to help to demonstrate these tips below. NathanRead more
A 12 Step Guide to Promoting Your Artist Shop On Instagram
We caught word of a pretty incredible Artist Shop owner milestone from fellow Shop owner, Paul Smith. He shared in our Threadless Artist Facebook Group that his Shop just had a major sale. The success sparked a great conversation about the ways Shop owners can use social to promote not only their designs, but to truly engage with potential fans, customers and like-minded folks. Paul breaks down some interesting tactics he uses to promote his Artist Shop and we encourageRead more
How to Use Instagram Stories For Your Online Store
What’s the story with Instagram Stories? When Instagram Stories first launched, it drew an immediate comparison to Snapchat. But several years later, not only has Instagram made Stories its own – it’s given people and brands a whole new way to interact with the platform. Instagram Stories are watchable videos and photos that expire after 24 hours. Recode put it best when they said that Instagram Stories has provided a way for users to stay active with Instagram and share contentRead more
10 Game-Changing Artist Shop Features You Might Not Be Using
Running a successful Threadless Artist Shop is more than just uploading great designs. With so many built-in tools and features in your settings and dashboard, it’s easy to overlook some of the most powerful options available to help you grow. These built-in features help to streamline your workflow, attract more customers, and increase your sales. In this post, we’re spotlighting 10 Artist Shop features you can start using today to help you build a thriving brand. 1. Managed Pricing andRead more
Holiday Promo Toolkit: Create Festive Social Media Posts That Drive Sales
The holiday season is the biggest opportunity of the year to boost your Artist Shop sales. During this critical shopping season, shoppers are actively searching for unique, personal gifts that stand out. To capture their attention, it’s essential to keep promoting your shop consistently throughout the season. Did you know that nearly 40% of shoppers start their holiday buying as early as October?1 The most successful Artist Shops maintain a steady, engaging presence, and that momentum can be the differenceRead more
Holiday Marketing Guide: Your Ultimate Checklist for the Peak Shopping Season
The holiday season brings more than just festive cheer. It’s a high-stakes time for e-commerce, with recent data showing that holiday sales make up nearly 20% of annual retail revenue.1 For Artist Shops, this means endless opportunities to connect with gift-seeking shoppers and grow your brand. It also underscores how important it is to have a robust holiday marketing plan in place. Sound daunting? We’re here to help. This Artist Shops Holiday Checklist is your guide to prioritizing, prepping, andRead more
Art Trends: Maximalism and the “More is More” Design Movement
Maximalism dares artists to embrace “too much” as the perfect amount, transforming every design into a bold, layered experience. Far from simple or restrained, maximalist art fills every inch of the canvas with vibrant colors, ornate patterns, and intricate details. This unapologetic approach is all about making a powerful visual statement, drawing viewers into a rich world of detail and imagination. In this post, we’ll explore what makes maximalist design so impactful, why it’s capturing attention today, and how youRead more
Launch Your Artist Shop Like a Pro: Your Step-by-Step Playbook
Launching an Artist Shop is a huge milestone for any artist, marking the beginning of an exciting new chapter in your creative journey. But the process doesn’t happen all at once—it comes in phases, each one bringing you closer to a successful shop that reflects your brand and attracts customers. Whether you’re just starting out or looking to expand your art business, understanding the steps involved in each phase will help you launch your Artist Shop with confidence. In thisRead more
Art Trends: The Charm of Doodlecore in a High-Def World
In a world dominated by polished, high-definition visuals, the raw, spontaneous charm of doodlecore is grabbing attention. Many successful artists in the Threadless Marketplace excel at this playful design style, including notable shops like Fox Shiver, Badly Drawn Bears, and Obinsun. Earlier this year, Threadless posted a doodle by Lousy Drawings for Good People on Instagram, and it received over 70,000 likes, showcasing the immense appeal of this emerging trend. As an Artist Shop owner, staying updated with current trendsRead more