Update Your Product Pages for Holiday Shoppers

You’re getting your shop ready for increased holiday traffic and joyful holiday shoppers. But there’s one (very important!) element you’re likely overlooking: product pages. The individual pages for each product play a role in how easily your customers are able to find your products via search. You’re already aware of how you can drive more traffic to your shop with different search engine optimization tactics. But holiday shopping takes looking for the right online apparel to the next level. CustomersRead more

How to Use SEO to Get More Customers

The internet is vast. And putting your designs out there without making sure you’ve got some solid SEO for them is a lot like fishing without bait – it’s gonna be way harder to get a bite. And it’s not much different for blogging – you could have the best content in the world, but if you don’t know how to use SEO to help people and search engines find it? It might as well just sit and gather pixel dust. Around the middle ofRead more

How Google Analytics Can Help You

“Google Analytics” is kind of one of those terms we throw around a lot, but still don’t understand. Kind of like the Cloud. We all talk about the Cloud all the time, but do we really know what it is? Before showing you how to sign up for Google Analytics, let’s talk a little bit about what Google Analytics actually does and why it’s an important tool. WHAT IS IT? Google Analytics is very basically a tool that gives you moreRead more

What is SEO and How do You Use it?

Whether or not you’ve heard the three-letter-‘word’ “SEO,” there’s one question we can all relate to: “WTF is SEO…” SEO stands for Search Engine Optimization. Which also kind of begs the same question: “wtf is search engine optimization?” Search engines like Google and Bing have always been tools to gauge the popularity of sites. SEO kind of leaves a trail of crumbs for ants to follow, if you will, or a trail of Reese’s Pieces for ET – it sets up a path for searchRead more