Today, we’re diving into a topic that, while seemingly straightforward, plays a pivotal role in your Artist Shop’s success: the art of naming your designs. In recent times, we’ve observed a trend among shop owners leaning towards keyword stuffing in their design names. While the intention—to improve searchability and visibility—is understandable, this practice often leads to long, unwieldy names that can detract from the overall shopping experience. Our goal here is to steer you towards more effective strategies, enhancing bothRead more
Posts tagged: #SEO
Rank Higher in Holiday Google Searches: Tips for Upping Your SEO Game
‘Tis the season to optimize your Threadless Artist Shop for holiday-related Google searches! Did you know that a whopping 87% of online holiday shoppers have reported using Google properties as a shopping resource during the holiday season?1 This statistic, courtesy of Google themselves, underscores the immense value of SEO (Search Engine Optimization) for boosting your sales during the festive period. In this blog post, we’ll guide you through the holiday SEO essentials, from keywords to shop optimization, so you canRead more
Avoid Common SEO Mistakes with These 6 Best Practices
Deep down inside, we all want to be number 1 in someone’s eyes. When it comes to SEO, we mean it literally. Getting your merch store to rank at the top of search engine results pages (SERPs) can boost your traffic and help you convert new leads into customers. This may seem like a herculean task, but it’s not impossible if you avoid common SEO mistakes that could exile you to page 35. Nothing good happens on page 35. TrustRead more
Top 10 Trending Keywords in the Marketplace This Summer
If you started your own Artist Shop with the goal of growing your art business, the Threadless Marketplace will help you get discovered. One way you can use it to attract new customers is by creating designs around search terms that are currently trending. If you’re interested in this strategy, we’ve gathered a list of popular keywords that have been trending in the Marketplace this summer. Before we start, here are a few things you should know about the ThreadlessRead more
Create a Free “Link in Bio” Landing Page for Your Brand
If you’re looking to sell your art online, you should make it as easy as possible for your social-media followers to find you on all platforms where they can support you. But that gets tricky on Instagram since it only allows you to add one external link to your bio. Plus, the app doesn’t allow hyperlinks in posts to your feed. So how else are you supposed to share links to all of the rad stuff in your shop? WeRead more
Winter is Coming: Prep Your Shop for the Holidays
E-commerce takes the danger out of holiday shopping. Consumers no longer have to camp outside of department stores in the cold for the sake of getting a good deal, or literally duke it out with fellow shoppers over a hotly anticipated product. If they choose, they can get all of their holiday shopping done with just a few taps on their phone. According to the National Retail Federation (NRF), e-commerce accounted for 20.1% of total holiday sales in 2019. ExpertsRead more
Update Your Product Pages for Holiday Shoppers
You’re getting your shop ready for increased holiday traffic and joyful holiday shoppers. But there’s one (very important!) element you’re likely overlooking: product pages. The individual pages for each product play a role in how easily your customers are able to find your products via search. You’re already aware of how you can drive more traffic to your shop with different search engine optimization tactics. But holiday shopping takes looking for the right online apparel to the next level. CustomersRead more
How to Use SEO to Get More Customers
The internet is vast. And putting your designs out there without making sure you’ve got some solid SEO for them is a lot like fishing without bait – it’s gonna be way harder to get a bite. And it’s not much different for blogging – you could have the best content in the world, but if you don’t know how to use SEO to help people and search engines find it? It might as well just sit and gather pixel dust. Around the middle ofRead more
How Google Analytics Can Help You
“Google Analytics” is kind of one of those terms we throw around a lot, but still don’t understand. Kind of like the Cloud. We all talk about the Cloud all the time, but do we really know what it is? Before showing you how to sign up for Google Analytics, let’s talk a little bit about what Google Analytics actually does and why it’s an important tool. WHAT IS IT? Google Analytics is very basically a tool that gives you moreRead more
What is SEO and How do You Use it?
Whether or not you’ve heard the three-letter-‘word’ “SEO,” there’s one question we can all relate to: “WTF is SEO…” SEO stands for Search Engine Optimization. Which also kind of begs the same question: “wtf is search engine optimization?” Search engines like Google and Bing have always been tools to gauge the popularity of sites. SEO kind of leaves a trail of crumbs for ants to follow, if you will, or a trail of Reese’s Pieces for ET – it sets up a path for searchRead more