As a small business owner, time is your greatest resource. From admin activities to marketing your brand to actually crafting your product, you’re constantly making decisions about how to allocate your time. In 2016, when eMarketer predicted that Twitter usage growth would drop from 8% to 2%, many business owners decided Twitter wasn’t worth their time. Of the brands that stuck around, a large percentage continue to use the post-and-ghost method, yielding little results and bolstering the rumor that TwitterRead more
Posts tagged: #twitter
What $5 Will Get You in Social Media Ads
It’s one thing to set up social media channels for your online store and portfolio. It’s another thing to get people to click through social media to your actual site. Sometimes this is easier said than done. Enter social media advertising. Advertising is everywhere we look. At the end of the day, it’s a good way to get ahead of the pack and get yourself noticed. And I know what you’re thinking. Advertising = $$$. The whole “gotta spend money toRead more
The Best Times for Social Media Posts
So, the road so far: we’ve looked at social media channels you should be using, how to frugally use those sites for advertising, and how to make your posts on those channels super engaging. But WHEN are the best times for a social media posts? Minor details, right? If social media posts are published and no one is around to see it, does it make a sound? And by sound I mean internet buzz that translates into sales, fans and followers. Believe itRead more
Ideas for Creating Engagement-Worthy Content
It’s one thing to say that you have to make your content creative. But how do you actually do that? It’s easier said than done. The key is getting your audience to actually engage with what you’re posting. And there are ways to make your content stand out and to get people coming back. Here are a few ideas to get your brain storming: The Coffee Shop Tip Jar Method Have you ever been to a coffee shop where theyRead more
7 Tips for Creating Creative Social Media Content
Marketing yourself can be the classic “left brain, right brain” balance. On the analytical side, you have a mission: to build your brand. On the more artistic, right-brain side: you want to have fun with it and do it in a way that’s creative. You want your social media to work for you from a seller aspect, sure. But you’re also a creative – not a corporation whose one goal is to shove their product down people’s’ throats. So how do youRead more
How to Social Media
Shockingly, social media isn’t just for sending tweets that say “omg i love u plz retweet or ill DIE ?” to celebs (they love that, trust me.) It’s also an insanely good – and crucial – tool to promote your product and yourself. Let’s look at 1: what sites create the most sales, 2: which to use, 3: how to use them and 4: how to get creative with them. What sites create the most sales? Facebook is the leaderRead more