Build a Successful Merch Brand Over Time with These Three Essential Steps

Unless you have an incredible stroke of luck, overnight success is highly unlikely for any career path. Though it’s not impossible to have a viral moment that speeds up your trajectory, it usually takes a prolonged, sustained effort to get where you really want to go. The same is true for artists who aspire to build a successful merch brand with their art. If that’s your ultimate goal, Artist Shops can certainly give you a head start. This free-to-use platformRead more

Grow Your Sales with Managed Email Marketing for Your Shop

The Managed Email Marketing setting in Artist Shops takes the time and effort out of email marketing so you can focus on what you do best: creating new designs for your shop. When you activate this setting in your Artist Dashboard, Threadless will automatically send support marketing emails to your existing customers to help you connect with your audience, increase your sales, and expand your reach. To opt into Managed Email Marketing, go to your shop’s Management Settings and turnRead more

6 Posts You Must Read for Holiday Success

The holiday season is your Artist Shop’s time to shine. According to a recent survey conducted by the National Retail Federation (NRF), more than half of consumers plan to do their holiday shopping online in 2021. They also expect to spend an average of $998 on holiday gifts and other items. With today’s shopping trends, your online shop has potential for great success this holiday season. But you must have a comprehensive holiday game plan in place—and we can helpRead more

The Foolproof Guide to Email Marketing for Beginners

I don’t care what you’ve heard, email marketing is NOT dead. In fact, you’re losing out on a huge percentage of revenue if you don’t have an email strategy set up! Neil Patel quotes email marketing at an estimate of 23% of a total business revenue. The good thing is, it’s not too late to build your email-marketing strategy. So if you’re a beginner and want to learn about email best practices, this is a great place to start. 1.Read more

Don’t Make These 6 Mistakes with Your Email Marketing this Holiday Season

Holiday email marketing sounds easy enough, right? You send frequent—but not too frequent—emails and write inclusive holiday campaigns. You offer some can’t-miss-them deals.  If only it were that easy! Your customers’ inboxes are filling up this time of year, so to keep your email list merry, bright, and subscribed, here are six top holiday email marketing mistakes. Going Off-Brand for the Sake of Holiday Banter We love a holiday pun and can’t get enough of well-crafted yuletide banter (just wait,Read more

The Anatomy of a Perfect Newsletter

Promoting your business may seem daunting, but with the right tools and strategy, it doesn’t have to be. Knowing how to properly put together and send a newsletter is an important part of running promotions, notifying your customers of new products or designs, and driving traffic to your website. If you aren’t quite ready to send a newsletter, learn how easy it is to get started! If you don’t have an email service provider (ESP), Mailchimp is a great placeRead more