Don’t Make These 6 Mistakes with Your Email Marketing this Holiday Season

Holiday email marketing sounds easy enough, right? You send frequent—but not too frequent—emails and write inclusive holiday campaigns. You offer some can’t-miss-them deals.  If only it were that easy! Your customers’ inboxes are filling up this time of year, so to keep your email list merry, bright, and subscribed, here are six top holiday email marketing mistakes. Going Off-Brand for the Sake of Holiday Banter We love a holiday pun and can’t get enough of well-crafted yuletide banter (just wait,Read more

The Anatomy of a Perfect Newsletter

Promoting your business may seem daunting, but with the right tools and strategy, it doesn’t have to be. Knowing how to properly put together and send a newsletter is an important part of running promotions, notifying your customers of new products or designs, and driving traffic to your website. If you aren’t quite ready to send a newsletter, learn how easy it is to get started! If you don’t have an email service provider (ESP), Mailchimp is a great placeRead more