8 Things Artists Who Sell Their Own Work Hate Doing

Selling your work involves two very different sides of the same coin. On the one side, every artist knows how rewarding it is to start selling their artwork. But every artist ALSO knows that the busywork needed behind the scenes can also take away from time you could be spending creating new work. Le sigh: the struggle is real. Luckily, as creatives, we can all gripe about it together and we can also find solutions together! Here are 8 things artistsRead more

4 Clothing Brands That Started Off Small

It’s hard to imagine now how the Starbucks or McDonalds of the world ever had humble beginnings. But every business has to start somewhere. As the old, ancient saying goes, “started from the bottom, now we’re here.” Just like writers read to improve their craft, learning how apparel empires started can help your clothing brand. Here are 4 clothing brands that went from no-name to big-name: Jac Vanek, Johnny Cupcakes, Nasty Gal / Sophia Amoruso, and Life is Good. JacRead more

How to Build a Consistent Brand

There are many reasons why brand consistency is key. On the one hand, it breeds trust in your audience and, put bluntly, shows you’ve got your shit together. We’ve all come across people who are inconsistent or don’t carry through with what they say – do we ever really trust those people? Of course not! Same with brands. But it goes both ways. Brand consistency also shapes the perception of how your audience sees you by showing them that hey,Read more