According to Instagram’s Business Team, “68% of people say they come to Instagram to interact with creators.” If you’re an artist, there are thousands of unreached users out there who would love to discover your art and get to know you better. Instagram’s Branded Content ads enable businesses like Threadless to promote your branded content posts as ads targeting audiences beyond the people who already follow your account. If you’d like a chance for our social media team to boostRead more
The Anatomy of a Perfect Instagram Post
Whether you run your own Artist Shop sales or Threadless manages your promotions for you, a sale can only be successful if you promote it. We know, promoting yourself might feel like it goes against your instincts as an artist. Or maybe you’re just not comfortable putting yourself out there in that way. But nowadays, promotion on social media is essential to growing your art business. To make it easier for you, we’re going to break down how to promoteRead more
7 Great Reasons to Start a Swag Shop for Your Business
Whenever anyone wears your company’s swag in public, they’re exposing your brand to potential new customers. That alone makes branded merchandise a worthwhile investment for most businesses. However, managing your company’s swag yourself can be time-consuming and distract you from your main focus—your actual business. That’s why your best option is to start an online Swag Shop powered by Threadless Artist Shops. The free-to-use platform makes it easy for you to upload your company’s logo and sell it on aRead more
Our Chat with Erin Noon Kay, CEO of Claiming Disability LLC
“Disabled” is not a bad word. It’s a badge of honor, according to Erin Noon Kay, CEO and Founder of Claiming Disability LLC. As an entrepreneur with cerebral palsy, she empowers the disabled community and spreads the message that it’s okay to look disabled. How exactly? By helping to increase the visibility of disabled people in everyday culture. With Erin leading the way, Claiming Disability LLC creates disability-related content and outreach activities that embrace and celebrate the disabled community. TheirRead more
10 Ways to Recharge Your Creative Energy
Some people say the holiday season is the most wonderful time of the year. They might even knock on your door and sing to you about it. But if you’re in the business of selling your art online, the holidays can be mentally exhausting. There’s so much to stay on top of, and by the end of it all, you might feel like your tank is on E. If you’ve started the new year burned out, being creative can feelRead more
2021 Year in Review: Persevering Through Art
With the global pandemic still lingering, 2021 felt more like déjà vu than the clean slate we all hoped for. Despite the challenges COVID-19 brought, our art community stuck together and showed resilience, and we’re incredibly proud of that! There’s no denying that 2021 was another tough year, but it’s important for all of us to look back and reflect on the great things that did happen. From the significant expansion of Threadless Causes to sending more than 130,000 uniqueRead more
Ink Tuesday, Month 3: Giving My Artist Shop a Refresh
Trying to start a brand from scratch while still having a day job is one of the hardest things I’ve ever done. Some months it feels like I have all the time in the world, and others I’m lucky if I get enough sleep and food in me, let alone work towards my side hustle. Despite my obstacles, this past October, I was still able to put out Ink Tuesday content, go viral once with a TikTok video that receivedRead more
6 Posts You Must Read for Holiday Success
The holiday season is your Artist Shop’s time to shine. According to a recent survey conducted by the National Retail Federation (NRF), more than half of consumers plan to do their holiday shopping online in 2021. They also expect to spend an average of $998 on holiday gifts and other items. With today’s shopping trends, your online shop has potential for great success this holiday season. But you must have a comprehensive holiday game plan in place—and we can helpRead more
Your Artist Shops Holiday Checklist: 2021 Edition
We’re already deep in the trenches of the holiday season. If you’ve been here before, welcome back! First time? Just follow our lead and we’ll help you navigate through the chaos of running an online shop during the busiest time of the year. There’s a lot to do to ensure your holiday season is successful, from refreshing the look of your shop to strategizing promos to mapping out your social media schedule. We want to make that to-do list lessRead more
Ink Tuesday, Month 2: My First Sale, the TikTok Algorithm, and More
Starting a brand from scratch is thrilling, but after that initial enthusiasm wears off, things get progressively harder. Especially when you don’t see much success posting online to keep you motivated. It’s easy to get frustrated making artwork no one sees. This is part of what I experienced during Month 2 of Ink Tuesday, my 365 project where I freehand paint for 52 weeks straight. Even though I didn’t see the kind of growth I wanted during September, I’m stillRead more
How to Join the Season of Giving this Holiday
The busiest shopping season is upon us. This time of year is your best opportunity to attract new visitors to your Artist Shop and convert them into regular customers. Your success is our priority, and that’s why we’re letting you in on our upcoming Season of Giving holiday campaign. We’re sharing our concept with you to give you ideas on how to market your shop during the holiday season. This year, we’re focusing on the warm, fuzzy feeling we allRead more
Introducing Ink Tuesday: Month 1 of Starting a Brand from Scratch
I’m the creator of Ink Tuesday, and this past month has been the best of my life. This is surprising, considering this summer I was the most anxious I’ve been in years. I felt like the rug had been pulled out from under me. I was just going through the motions of work, eat, sleep, and repeat with very little to look forward to. All those gut-wrenching feelings of self-doubt went away when I decided to start a 365 projectRead more