Holiday Marketing Guide: Your Ultimate Checklist for the Peak Shopping Season

The holiday season is upon us, and it’s more than just twinkling lights and merry songs. It’s a pivotal time for e-commerce. According to the National Retail Federation, holiday sales during November and December have made up roughly 19% of total retail sales over the past five years, and the figure can be higher for some retailers.1 This data underscores the monumental potential the holidays bring to online merch stores like yours. It is not just recommended, it’s critical toRead more

Unlocking Opportunities: Officially Licensed Design Challenges at Threadless

Design Challenges not only encourage artists to push their creative boundaries, but also give them chances to win additional earnings and expose their art to Threadless fans around the world. While these challenges typically have general themes, like “hugs” or “goblincore,” our officially licensed Design Challenges are centered around intellectual properties with large fan bases—like Teenage Mutant Ninja Turtles and Jurassic Park. Presented in collaboration with our retail and licensing partners, these special challenges unlock opportunities that go well beyondRead more

Community Spotlight: 5 Shops with Killer Halloween Collections

Halloween isn’t just a one-night affair. For many, it’s a season, a mood, a lifestyle. For Artist Shop owners, the haunted holiday offers a thrilling opportunity to connect with customers in the most imaginative ways. Creating Halloween collections taps into the enthusiasm of the season, drawing in shoppers keen on expressing their ghostly vibes. Today, we’re diving into the crypt to unearth some of the most spellbinding Halloween collections at Artist Shops. We hope their creativity will inspire you toRead more

Fall Products Guide: Maximize Your Sales with a Robust Seasonal Lineup

Fall is a magical season of change and, for many, a favorite time of year. It’s also an opportune moment for you to expand your product range and provide season-centric items your customers will love. As the leaves turn golden and the temperatures drop, shoppers are seeking comfort, warmth, and autumn-inspired designs to spruce up their daily lives. Let’s dive into the fall products that will help boost your Artist Shop sales this season, should you emphasis them in yourRead more

The Secret to Winning Over Retail Partners: A Guide for Artist Shop Owners

For Artist Shop owners looking to elevate their designs and presence in the retail space, the journey might seem daunting. However, with the right strategies and some patience, this venture could unlock additional revenue streams for your brand. (Plus, seeing your art in popular stores and online catalogs is an incredible feeling!) As a part of the Threadless community, you’re already surrounded by resources and opportunities to expand your horizons. Let’s explore how you can make the most of themRead more

Community Spotlight: Frogwitch, Rosie Moon, and Tobe Fonseca

The Threadless Artist Shops team relishes the opportunity to showcase artists who are not just pushing the boundaries of creativity, but also making significant waves in the print-on-demand world. For this Community Spotlight, we’re casting our beams on three exceptional artists whose designs have captured the imagination of the wider Threadless community: meme maker Frogwitch, multi-media artist Rosie Moon, and designer/creative director Tobe Fonseca. Dive in as we celebrate their artistry and learn more about their creative journeys. Amphibian-obsessed artist andRead more

Summertime Vibes: Creating Trendy Summer Collections for Your Merch Store

Summer is a time of warmth, adventure, and endless possibilities. As an Artist Shop owner, summer collections and product drops enable you to tap into the vibrant energy of the season. By aligning your shop with summer trends that suit your brand, you can capture the attention of a wider audience and evoke a sense of relevance and connection. This helps you establish a stronger rapport with your followers, which leads to increased engagement, repeat purchases, and a loyal fanRead more

From Canvas to Metal: Diverse Wall Art Options for Your Shop

A graphic tee’s primary function is to clothe the wearer’s body. An art print’s primary function is to showcase the art itself. Of all the popular products you can sell at Threadless Artist Shops, art prints are the most natural way for your followers to showcase your art. With an extensive selection of high-quality wall art options for your shop, you can offer your fans a variety of print styles to fit their unique living space and preferences. From space-consciousRead more

Get Inspired by Pride-Themed Art from Our Community

June is Pride Month, a time for commemorating the ongoing pursuit of justice for the LGBTQIA+ community. While it’s fun and feels good to show your support throughout this annual celebration, it’s also important to recognize that Pride doesn’t end on July 1st. To help keep the spotlight on issues that still impact LGBTQIA+ people every day, the never-ending Pride Forever challenge at Threadless calls for artists to make Pride-themed art all year long. If you’d like to incorporate PrideRead more

NO CREATOR FEES at Threadless Artist Shops. Here’s why.

Short Answer: Threadless exists to help artists succeed. This has been our mission for more than 20 years, and we take it to heart every day, in everything we do. Longer—But Totally Worth Reading—Answer: Our diverse, global community of artists (and the people who support them) always comes first. We wouldn’t be who we are without you! For more than 20 years, we’ve partnered with hundreds of thousands of artists, promoting their independent art to millions of fans around theRead more

Impulse Goods: Top Artist Shops Products for Cart Building

The last time you shopped at a store, you probably at least glanced at the items on display at the cash register—stuff like candies, magazines, and novelties. These smaller, lower-priced items are there to entice shoppers to make impulse purchases and spend a little more than they originally planned. You can employ a similar strategy in your own Artist Shop by showcasing budget-friendly products that are great for cart building. According to a recent survey by SlickDeals.net, 73% of respondentsRead more

Promo Toolkit: Everything You Need to Build Social Media Posts for Your Shop

For more than 20 years, Threadless has helped hundreds of artists grow their art into successful brands. Over that time, our team has found that Artist Shop owners who enjoy the most success generally follow three essential steps: create, promote, and repeat. The Promo Toolkit is here to help you with the step that artists appear to stumble on most: promotion, particularly on social media. It’s no mystery why many artists struggle with this step. First off, promoting your ownRead more