Running a successful Threadless Artist Shop is more than just uploading great designs. With so many built-in tools and features in your settings and dashboard, it’s easy to overlook some of the most powerful options available to help you grow. These built-in features help to streamline your workflow, attract more customers, and increase your sales. In this post, we’re spotlighting 10 Artist Shop features you can start using today to help you build a thriving brand.
1. Managed Pricing and Promotions
Pricing your products strategically can be challenging, especially during peak shopping seasons. Managed Pricing and Promotions takes the guesswork out by allowing Threadless to automatically adjust your shop’s pricing during major sales events. With this feature enabled, you can stay competitive without lifting a finger, ensuring your products are perfectly priced to attract more buyers.
2. Managed Email Marketing
Stay top-of-mind with customers by opting into Managed Email Marketing. Threadless will send professionally designed marketing emails on your behalf, promoting your products during Artist Shop sales, holidays, and other key shopping periods. Plus, a newsletter pop-up on your shop page helps grow your email list, making it easier to engage with customers year-round.
3. Threadless Marketplace
When your designs are accepted into the Threadless Marketplace, they gain exposure to millions of customers. Marketplace designs are curated for Threadless shoppers, and being featured can lead to higher sales. Keep your Threadless profile updated so customers can easily find your designs.
4. Cover Photo
Your shop’s cover photo is the first thing customers see—make it count! Regularly updating your banner to reflect new collections, seasonal promotions, or trending designs keeps your shop looking fresh and engaging.
5. Earn More Program
The Earn More program is a powerful way to expand your brand beyond your Artist Shop. By participating, your designs become eligible for pitching to major retail partners like Hot Topic, Urban Outfitters, and Target. If selected, your artwork can be sold in these stores, giving you the opportunity to reach wider audiences and significantly boost your earnings. Threadless handles the logistics, allowing you to focus on creating while your designs make their way into popular retail spaces.
6. Shop Profiles
Showcase your shop’s identity and build meaningful connections with customers using Shop Profiles. Adding identifiers like “Woman Owned,” “LGBTQIA+ Owned,” or “Black Owned” to your About Page allows shoppers to support artists whose values and stories resonate with them. Many customers actively seek out diverse creators and small businesses to support, and highlighting your shop’s identity can inspire deeper loyalty and trust, encouraging shoppers to choose your products.
7. About Page
Your About Page isn’t just a bio—it’s an essential marketing tool. Share your artistic journey, highlight what makes your work unique, and include SEO-friendly keywords to improve your shop’s visibility in search engines. For more guidance, check out our post, “Tell Your Brand Story: How to Write an Engaging About Page.”
8. Design and Product Tags
Adding tags to your products and designs is crucial for improving your discoverability. Thoughtfully chosen tags help shoppers find your designs when they search for specific themes, styles, or trends. Include relevant keywords without overstuffing to make sure your designs appear in the right search results.
9. Search Interface
Enable the Search feature in your shop’s header to let customers easily find designs by keyword. This small but impactful feature can lead to more sales by making navigation seamless, especially as your product catalog grows.
10. Gift Cards
Make holiday shopping easier for your customers by enabling Gift Cards in your shop. Available in $25, $50, and $100 amounts, these digital gift cards are delivered via branded emails, giving your customers an easy and thoughtful gifting option.
Each of these powerful Artist Shop features can help you grow your audience and increase sales. Whether you’re looking to improve your shop’s visibility or connect more deeply with your customers, these tools are here to help. Start exploring these features today and unlock your shop’s full potential.
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