Promo Toolkit: Everything You Need to Build Social Media Posts for Your Shop

For more than 20 years, Threadless has helped hundreds of artists grow their art into successful brands. Over that time, our team has found that Artist Shop owners who enjoy the most success generally follow three essential steps: create, promote, and repeat. The Promo Toolkit is here to help you with the step that artists appear to stumble on most: promotion, particularly on social media. It’s no mystery why many artists struggle with this step. First off, promoting your ownRead more

10 Ways to Promote Your Merch on TikTok

Since launching in 2016, the video-sharing app TikTok has amassed more than 1.2 billion users worldwide and has been downloaded more than 3 billion times.1 In other words, it’s a pretty big deal. While older generations brush off TikTok as an app reserved for Zoomers, it actually has a much larger influence on culture than you might assume. It’s where people go to see what’s trending in the world, and it has the potential to expose artists to millions ofRead more

Our Chat with Erin Noon Kay, CEO of Claiming Disability LLC

“Disabled” is not a bad word. It’s a badge of honor, according to Erin Noon Kay, CEO and Founder of Claiming Disability LLC. As an entrepreneur with cerebral palsy, she empowers the disabled community and spreads the message that it’s okay to look disabled. How exactly? By helping to increase the visibility of disabled people in everyday culture. With Erin leading the way, Claiming Disability LLC creates disability-related content and outreach activities that embrace and celebrate the disabled community. TheirRead more