When the seasons change, so should your Artist Shop. That doesn’t mean completely reinventing your brand every three months, but rather making slight tweaks to better fit the upcoming season. It’s a signal to your customers that you have something fresh and new to offer them. As spring winds down, refer to this post for easy tips on how to prep your Artist Shop for summer. This part of the year is for being outdoors and relishing the warm weather.Read more
Posts tagged: #Branding
How Themes and Collections Strengthen Your Brand
Your brand is uniquely you. More than simply the accumulation of your designs or art, your brand is what makes you distinct—setting you apart from other artists in the marketplace. It’s what comes to mind when a potential customer thinks of your work. Whether or not you’re actively taking steps to mold and shape it, your audience responds and reacts to obvious (and nuanced) aspects of your brand’s online presence. New and longtime fans will base their perceptions about yourRead more