Capturing the Mood: How to Evoke Emotions with Your Color Choices

Color is a powerful tool in the hands of any designer. It can sway thinking, change actions, and cause reactions. For Artist Shop owners, using colors to evoke emotions can transform designs from good to unforgettable. While the scientific exploration of color psychology is still relatively new, and more research is needed to fully understand the mental and physical effects of colors, studies have shown that people generally associate certain colors with specific emotions.1 Understanding these universal associations and theirRead more