Whenever anyone wears your company’s swag in public, they’re exposing your brand to potential new customers. That alone makes branded merchandise a worthwhile investment for most businesses. However, managing your company’s swag yourself can be time-consuming and distract you from your main focus—your actual business. That’s why your best option is to start an online Swag Shop powered by Threadless Artist Shops. The free-to-use platform makes it easy for you to upload your company’s logo and sell it on aRead more
Posts tagged: #brand awareness
How Themes and Collections Strengthen Your Brand
Your brand is uniquely you. More than simply the accumulation of your designs or art, your brand is what makes you distinct—setting you apart from other artists in the marketplace. It’s what comes to mind when a potential customer thinks of your work. Whether or not you’re actively taking steps to mold and shape it, your audience responds and reacts to obvious (and nuanced) aspects of your brand’s online presence. New and longtime fans will base their perceptions about yourRead more
How to Work With Influencers to Promote Your Brand
Working with influencers, bloggers, and creative folk with a solid social media following can be a great way to promote your brand. If you find someone with a good following – whether it’s a micro influencer with 1,000 followers or an influencer with 100,000 followers – whose values and account lines up with yours and the kind of audience you attract, reaching out could work in your favor and theirs! But what makes a good influencer partnership? What are someRead more