Why You Should Set Creative Goals for the New Year (and 5 Ideas to Get You Started!)

Now that we’re in January, the focus is on resolutions and the promises you’re making to yourself for the next 365 days. But, this year, we’re doing something different. Eat local, drink more water, exercise more, wake up earlier. Those are all great promises to make to yourself, but we want to dive a little deeper. In 2020, we’re setting creative goals for the new year––creative goals that will help us grow professionally and personally. Why You Should Set Creative GoalsRead more

Don’t Make These 6 Mistakes with Your Email Marketing this Holiday Season

Holiday email marketing sounds easy enough, right? You send frequent—but not too frequent—emails and write inclusive holiday campaigns. You offer some can’t-miss-them deals.  If only it were that easy! Your customers’ inboxes are filling up this time of year, so to keep your email list merry, bright, and subscribed, here are six top holiday email marketing mistakes. Going Off-Brand for the Sake of Holiday Banter We love a holiday pun and can’t get enough of well-crafted yuletide banter (just wait,Read more